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Apple's Macworld Looking To Corporate Users

coondoggie writes to mention a Network World article about a focus on corporate users at the upcoming MacWorld Expo. Along with the consumer announcements (iTV, iPod stuff), there will be several elements dedicated to introducing IT pros to Apple hardware. From the article: "The show has really evolved. For a long time it was a consumer-oriented show and those of us who are from the enterprise space - there weren't very many of us - would use it as a place to meet and compare notes ... Now Macintosh in the enterprise is becoming more recognized and there are tracks that are specifically for us enterprise people. We don't have to sneak off anymore."

10 of 287 comments (clear)

  1. We just need customers by Soong · · Score: 4, Insightful

    to start using Macs and then my company will port our software to Mac. Or is it the other way around, where we port and then our customers can switch to Macs?

    --
    Start Running Better Polls
    1. Re:We just need customers by jrockway · · Score: 3, Insightful

      > There's no excuse in this day an age for anything other than system software and utilities to be platform-dependent.

      Yes there is. Having your code compile on another platform doesn't count as "platform independence". Apple users expect your app to integrate with their other Mac apps. If you've written your app according to MS's HIG, then it's not going to work. Now you have to maintain two user interfaces (and if you have a UNIX version, 3 or 4!). Making a crap product is easy these days, but it's still hard to make a good one.

      --
      My other car is first.
  2. Re:It's hopeless by Ignignot · · Score: 5, Insightful

    Unless those apples cost less to keep up / maintain / their software is cheaper / they use less power.
     
    By far the largest cost in IT is man hours. If you drop those by a little, you can save more than an apple will cost you.

    --
    I submitted this story last night, and it didn't get posted.
  3. Re:It's hopeless by Anonymous Coward · · Score: 5, Insightful

    Macs also last longer and require less day-to-day maintenance which negates the increased upfront costs.

    My last job, I admin'd a network and supported over 100 users at an all-Mac shop, by myself. This was in the late 90s, so it was pre-OS X. Most of my day was spent reading and surfing the web in my office. I dealt with the occasional hardware failure. Once in a while a Mac would get cranky and I'd have to go run Norton Utilities on it to fix it up, which it very seldom failed to do. Most of my support calls were to help people deal with Office documents sent from Windows-based clients/vendors/etc, because this was before the antitrust stuff really kicked into gear and Microsoft was merrily using their ever-changing Office file formats to force upgrades and keep competitors at bay.

    Eventually the company decided to migrate to Windows "to be compatible with the rest of the world." Fantastic choice. The IT staff quickly tripled, and we really needed a fourth because of all the shit that went wrong with Windows and the crappy Dells the company settled on. I very quickly got tired of it and left.

    Apple has made great strides since then with OS X, and would already be a force to be reckoned with in the enterprise if it weren't for empire-building PHBs who must preserve their big budgets and staff of minions to tend to temperamental Windows boxes.

  4. Where's the Windows AD Integration? by Nutsquasher · · Score: 4, Insightful

    The thing is, unless Apple can seamlessly integrate their desktop OS into Active Directory like how 2000/XP (and soon Vista) already do, they're not going to be considered as a major player in corporate IT land. They need to be able to plug into currently existing infrastructure, be centrally managed, and offer an improved Net Present Value over PC's.

    I just don't see that happening for a number of reasons, asides from having to wait for Samba-4. It's going to be really tough to convince a CFO to buy new $2,000 MacBook Pro's for its users, plus copies of Parallels/VMWare Fusion, plus a Windows OS (not sure if MVL applies to Apple-based hardware - anyone?), and any other number of pieces of software that they need.

    With bulk-licensing programs, it's much cheaper to replace old PC hardware with new while not having to worry a whole lot about licensing (so long as you did your homework when you spent the money). That's because you're moving from Windows 2000 to Windows XP, per say. There are very few vendors that'll let you move a license across different OS's.

    Also, you have to re-train end users on how to use a different OS with its own quirks, provide HelpDesk support for dual-OS's (unless you ditch windows entirely; good luck with that), and you can't centrally manage them like you can with 2000/XP boxes in a properly implemented Active Directory environment.

    Exchange support in Entourage is crap too since it relies on WebDev (IMAP/POP are your other options, which aren't good corporate solutions). Mac Excel != PC Excel. You get the point.

    I do see Apple making inroads in the SoHo (Small Office, Home Office) area. Here you don't need a Domain infrastructure, workers are their own help desk, and so long as your work doesn't rely on some PC-only software, you can get by. The problem here is these customers are very price sensitive, so a Dell $500 special is much more appealing than what Apple offers.

    On the IT side of things, I use a MacBook Pro with OS X, XP, and Gentoo Linux loaded on it, running in Parallels. It's my main box, and I love it for a few reasons:

    1) 3 OS's on one machine instead of 3 OS's on three machines. Wonderful!
    2) I personally like OS X as my main desktop environment over XP and Gnome.
    3) I need access to all 3 OS's to do my work, which is pretty rare.

    On the downside:

    1) No docking station support.
    2) No Serial/Parallel/Modem cables - all needed by IT Pro's to hook into existing networking gear, and to provide legacy support.
    3) The battery sucks relative to previous PC laptops I've had (2-3 hours use vs. 5-6 on a PC laptop).
    4) No floppy drive.

    Ready for Corporate IT land? It still has a long ways to go. For a power user like myself? Yeah, it fits nicely.

    1. Re:Where's the Windows AD Integration? by SlamMan · · Score: 5, Insightful

      Not going to dispure your #1, I'd love a docking station for Apple's portable line (yes, BookEndz makes something they call a docking station, but those are rubbish).

      #2 is a no issue, you can get USB serial adapters for $10. Modems (when necessary), can be handled via USB adaptor. I'm scratching my head on why you'd need to worry about needing a Parallel connection though.

      3) I'm in the 4 hour range on my laptop with moderate energy savings set up (dimm the screen a bit, no cd in the drive).

      4) My office hasn't bought a laptop with a floppy drive in it in something like 5 years. There's a few USB one around if someone needs it, in the IT office near the old Zip drives.

      --
      Mod point free since 2001
  5. Re:Great strategy by Bemopolis · · Score: 5, Insightful
    Okay, it's a slow Friday and I'm bored enough to feed the troll...

    Run ads making fun of spreadsheeting, budgeting and other IT tasks and promote the ability to do video, photo and music. Then go the IT shops and try to sell a brand identified photo video and music to do spreadsheets and budgeting.
    Because we all know the way to get an IT shop to shift platforms is to run ads on broadcast TV. "Hey boss, don't get Macs — their ads mocked my fiefdom of valuable spreadsheeting." *Cue sad violins*

    Wow! Apple's strategy is not comprehendable to mere humans like us.


    Yes, all of us "mere humans" in IT and on Slashdot can't comprehend why Apple would target consumer Macs with consumer apps to consumers. Why aren't they advertising their exciting BUDGETING SOFTWARE on their U1 SERVERS!! THEY'RE CRAZY!!

    Look at all the DRMs it is pushing in iPod.


    All of which were forced on it by content providers. Of course, you can always rip your CDs into one of a few DRM-free formats and add them at will. It's not like iTunes ever, say, defaults to add DRM to CDs you rip, or tacks it onto files you *shudder* "squirt" to your friends. Either that or you misspelled Zune.

    Look at how they stymie interoperability. Look how cavalierly they ignore all my settings and repeatedly install iPodhelper and other junk in the start up tray.


    Yes, because Apple's strategy is to make using an iPod on a Windows machine difficult and pedantic. Or maybe, just maybe, this is symptomatic of the inherent byzantine shittiness of making things work with Windows. I have no relevant experience, really, as I am not a spreadsheet budgeting monkey and hence not a target of their blatantly IT-offensive advertising.

    Look how aggressively they try to associate Apple executables with every damn file type there is. Make no mistake, Apple is just a Microsoft wannabe that failed miserably to be Microsoft.


    Yes, if only it were possible to, say, set all files of a given type to open by default with a different app. And if only it were as simple as using a pull-down menu in a Get Info box. And if only I could travel back in time 10+ years or so I could come up with that idea before Apple incorporated it into their OS. THAT WOULD BE AWESOME!

    This post seems a bit longer than my inital reaction, which was to suggest that you go FUD yourself. But as I said, slow Friday.
    --
    "I guess the moral of the story is, don't paint your airship with rocket fuel." -- Addison Bain
  6. Re:I for one.... by jrockway · · Score: 3, Insightful

    Apple needs to put docking connectors on their laptops before they're going to be taken seriously in the enterprise. I switched from Apple to Dell for this reason alone. (OK, and Dells were $1000 cheaper at the time for the same system. Now that the price gap has closed, I'd be willing to switch back to Apple.)

    --
    My other car is first.
  7. Macworld is not Apple by grouchomarxist · · Score: 3, Insightful

    The article's title is misleading. It refers to "Apple's Macworld", but Apple doesn't hold Macworld, a convention company is responsible for it. Apple and the Steve Job's keynote is a big part of the attraction of the show, but it isn't Apple's show. There is nothing in the article that suggests Apple has a new focus on corporations. There is the MacIT conference, but that appears to be run by the same company that runs Macworld.

  8. You are confusing markets by alexhmit01 · · Score: 3, Insightful

    You reply to a post about specialized scientific software by talking about the Apple interface guidelines. The fact is that we have a couple of categories of applications, and research oriented software is a separate market, and a first version without a super Mac-centric UI is not an issue. If the Darwine crew ever gets ported to Quartz, then compiling against WineLib would sufficient as a v1.0 port.

    Get it on the Mac, get it running, keep rev'ing, with each Rev becoming more Mac friendly.

    No, you can't ship an IM client that breaks the UI guidelines, but if you're the only player (or one of three) in the specialized market, then you ship whatever you can and keep rev'ing. Be the first to ship a Mac version, and you'll get more sales... possibly not Mac sales though. If the CEO, CIO, or anyone in a decision making capacity happens to LIKE Macs (runs one at home, whatever), then simply supporting Macs may sell your Windows software... because they hope that when all the pieces are in place, they'll migrate to a Mac network.

    People are too short sited and like straw-man arguments to avoid understanding the large chunks of the software market.