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The Power of the Hacking Community
narramissic writes "In the world of business software, vendors routinely offer tools to help developers customize applications. Not so in the consumer space, where TiVo and Xbox are notable exceptions. This article offers and interesting look at what companies have to gain — and lose — by embracing the hacker community. From the article: 'One example is TiVo Inc., founded in 1997 to develop digital video technology that allows users to record TV shows. TiVo, based on Linux, is an extensible platform, and from its early days the company welcomed hackers and professional developers. "When we first came out no one knew what DVR was," said Richard Bullwinkle, vice president of products at entertainment networking company Mediabolic Inc., and formerly a senior member of TiVo's product marketing team. "So we made it hacker friendly."'"
Much like the modding community with Videogames, if you produce an excellent product that is highly 'hackable' you will benefit from higher sales based off of free work others have done for you; at the same time though, if you produce an average or bad product that is highly 'hackable' few people will notice it ever existed.
Basically, make your product good first then worry about whether you want people to modify it or not.
"When we first came out no one knew what DVR was.... So we made it hacker friendly."
Basically, they aimed it squarely at the "early adopter" segment so that they would spread the word.
I'm trying my best not to sound like a Microsoft hater, but the summary/article makes it sound like Microsoft embraces the hacking community with open arms. In the article, reference is made to XNA, which is a framework Microsoft released that allows developers to create games for Windows and the Xbox 360. However, in order to develop for the 360, you need to pay to subscribe to their "XNA Creators Club". XNA also comes with a bunch of restrictions pertaining to the distribution of games created with it.
I don't really see this as "hacking" compared to all the independent work that's been done on the original Xbox. There, you see things like Xbox Media Center, which is something I would consider a cool and useful hack, made by a community of like-minded hobbyists.
The Tivo part of the article was a much better example of the power of the hacking community.
"Hey Rocky! Watch me pull a brand new consumer electronics must-have out of this hat!"
"Aw, that trick never works!"
*ROOOOAR!*
"I gotta get a new hat!"
Sony Corp. has been too strict about preventing users from playing around with hacks into products like the PlayStation Portable, Bullwinkle and other panelists agreed. Even though the PSP modding community has had to fight Sony every step of the way, they've still been able to do some pretty cool things. COuld you imagine what might have happened if they actually had been able to just do what they wanted, or even been encouraged by Sony? There might actually be a reason for someone to buy one of them.
Say a company created a console with the sole intent of KNOWING people were going to hack it. I can udnerstand the companies wanting to prevent people from playing downloaded ISO's, but that's not what I'm referring to. I'm refering to the Xbox DVR or Linux Box, things like that.
If word gets out into the hacking community that the new Gametron 3000 is designed in such a way to ENCOURAGE people to muck with the innards...well, it might do something good.
Take the PS3 for example. Nearly every discussion on the PS3 has the fact that linux is easily loaded to it popping up. It's a shame there is so much negative thinking about the system...in fact, in retrospect, the PS2 was rather simple as well.
HDAdvance + Network Adapter + 200 gig hard drive = fun. Add in a flip top, and it's even more fun. (Altho sony seemed to learn from that mistake by making a slot-loading mechanism this time)
Something that I find to be funny, and something I have noticed few people think about: a PC or laptop is basically a tool that is sold that encourages people to fuck with it...it's a blank slate, a universal tool to be done with whatever someone wants. No restrictions, no nothing (unless of course you are trying to overclock most brand name computers).
Interesting to think about things like that...
Living With a Nerd
I think another important aspect in this... and keeping with the TiVo/Xbox theme. TiVo embrased the hacking community, they made their product hackable, and that gained TiVo a lot of respect from the hackers. So while TiVo makes some money from the fact that you have to buy a subscription to their TV listings the hacking community has pretty much ignored trying to screw over TiVo by circumventing the paying for the service. TiVo is happy, and the hackers are happy and the consumer gets a powerful and customizable product.
On the Xbox, the Xbox Linux people pushed and asked nicely for an official distro so they could customize the box. Microsoft refused and as a result the security holes were all blown way out into the open. MS didn't embrace the hacking community, they resisted it and as a result not only is their product hacked it's also insecure and allows games to be pirated very easily. The hacking community satisfied themselves regardless of MS's blessing, and MS isn't happy because their console has been exploited. I'm sure customers would also be more satisfied with the Xbox if it allowed some of the hacked features to be available legally as well.
The moral of the story: Hackers will get their way regardless, if you resist them you'll only end up disappointed, but if you embrace them you might wind up with a superior product and it's not like you'd be loosing anything because your sh*t would get hacked regardless of your choice.
Collector's Edition
The entire point of the GPL is that hackers can modify and replace GPLed software. Tivo's hardware refuses to run modified Linux kernels, ignoring the intent of the the license they agreed to. It may be legal, but it's not morally right, and it certainly is the opposite of "embracing the hacker community." That same community that gave them the operating system they built upon. It's an insult.
Search 2010 Gen Con events
sjobs@apple.com
You're welcome.
Sweet informative mod.
The Linksys WRT54G is an excellent example of what could be gained by making your products "hacker-friendly" (for the original, "good" meaning of hacker).
In case you didn't know Tivo is at least one of the parties to blame for starting a GPL V3 by creating a novel way to simultaneously privatize a Linux-based OS and keep it out of the hands of hackers. It's called tivoization http://en.wikipedia.org/wiki/Tivoization and it's a novel form of theft.
The summary is propaganda at best.
http://www.maxineudall.com/2010/02/should-economists-be-sued-for-malpractice.html