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Netflix Now Offers Instant Online Movie Streaming
An anonymous reader writes "If you're the owner of a video rental store, it may be time to start thinking about getting into a different business, according to ZDNet. Netflix, the online movie rental service, is offering a new feature that allows its subscribers to instantly view movies and TV shows on their PC. From the article: 'Following a one-time, under-60-second installation of a simple browser applet, most subscribers' movie selections will begin playing in their Web browser in as little as 10 to 15 seconds. Movies can be paused and a position bar gives viewers the ability to immediately jump to any point in the movie. In all, the instant watching feature requires only Internet connectivity with a minimum of one megabit per second of bandwidth.' These movies are in addition to the standard DVDs you can have at home, it should be pointed out. You can see a demonstration of the service at the Hacking Netflix blog." Only a small percentage of customers have it available at the moment, but they hope to roll it out to everyone within six months.
the tubes are really gonna get filled up now...
Donald 'Duck' Dunn: We had a band powerful enough to turn goat piss into gasoline.
I wonder if the streaming videos will have virtual scratches that cause them to skip like the real netflix dvd's do......
Beer! It's what's for breakfast!
Somehow, I don't think that the brick and mortar video rental services are doomed just yet. There's a bit of a difference in picking up a movie with your groceries to watch it with the family on the big-screen in the living room, and downloading it so you can wait to buffer up enough to play it inside a web browser window with heavy compression on the small screen of the bill-paying appliance.
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I will not watch a full movie on my PC. That's what I have a home theater setup for. I already have Netflix and I'm excited because I will be able to evaluate a movie before I put it in my queue. I'll watch the first 20 minutes of the movie and decide if it is worth investing more time.
Actually, people were saying the same things about MMOs, and before that Usenet binaries, and before the integration of images into webpages. As long as people expect a certain level of service, the industry will grow to provide it, which in turn will make people expect a certain level of service. It's a cycle, you can never "top out" on infrastructure.
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ONLY one megabit per second of bandwidth? I live in a well populated area and my ONLY option is 768Kbps DSL or a 6Mbps cable connection that is saturated with other users in the neighborhood. Verizon's FIOS is still a few years away from being installed in my neighborhood, so this service is useless to me.
Hopefully this service will get people to see the benefit of higher speed connections and spark a bigger demand for more speed.
I like the way Netflix is doing this. Rolling it out as an additional, no extra fee, feature of their service shows that they are ready to start the next generation of film viewing, and that they realize that this service is not presently ready to fully replace their current model.
Good job Netflix!
S-Video cables are that difficult to use? Every computer I've owned in the past 5 years has had an S-Video TV-out on it. Every TV I've had has either a composite or S-Video in. You don't need Windows Media Centre or Front Row to watch movies on your TV. I just plug my crappy old notebook (with no battery, a broken lid catch, an external WiFi card and a slow hard disk) into either my small TV or projector. I can use the aforementioned S-Video, or even VGA, to do the job. Putting your computer's display through a TV is one of the easiest things you can do with a computer. And, the MPAA doesn't give a shit, as it's an auxilary monitor. It might have Macrovision on it, but you can still watch it perfectly. Just no recordy-recordy, that's all.
...and every time I set foot in Walmart to buy a $10 item I end up getting at least $100 worth of crap. Same thing with Youtube. I go there to watch one video and end up wasting 2 hours watching other crap. Your analogy was better than you first thought.
Beer! It's what's for breakfast!
This really illustrates the argument over net neutrality: Netflix's service (almost) directly competes with your cable company's video-on-demand service. But, what has to be even more galling to the cable companies, the Netflix service does it by sending video over cable company's own network! (Assuming you get your internet through a cable modem.) No wonder they want to treat different providers differently.
The problem, of course, is that since most "high-speed" residential internet services still don't provide truly high-speed service, the quality of this Netflix service is probably nowhere near as good as the cable company's video-on-demand service. And, that gives the cable company a big disincentive to upgrade their data network -- as soon as they do, somebody will use that upgraded network to "steal" customers from their other services.
Because most phone companies also want to provide video over their high-speed networks, the probable end result of this will be that so-called "high-speed" providers will slow their deployment of faster Internet connections. Competition is the only real cure for this.
This is a good next step for Netflix. Here is a partial list of what they have done so far:
Before there was widespread broadband we had a "last mile" problem that everyone was talking about. Now, many here are complaining about the "last room" problem of being able to watch this on their TV. I, for one, am glad that Netflix is not yet trying to solve this problem. It leaves it open to be solved in a non-restrictive way.
With the fast forward features from Netflix, all I need to stop watching in one room and start in another is a Internet connected browser. How soon before I can play this on my PS3, XBox360, Wii, SlingCatcher, or what ever other device that has the right connection to a TV. For my living room I would want something like the new Apple TV with HDMI connector. For other rooms, maybe I'll try to find some cheap unit with RCA output.
If Netflix continues to expand the number of movies offered by VOD like they have with DVD then I look forward to my multitude of choices. For action movies and long playing TV series I will continue to get the DVDs in the mail. For romantic movies and cartoons that the wife wants to watch, the downloaded quality would be fine.
Netflix is going to have to pay for bandwidth. Nobody will sell netflix bandwidth at a loss for very long. If average costs for the consumer end go up because of higher average usage, they'll raise prices on the other end, or delay dropping prices for a while. It seems pretty simple to me.
The internet went through a similar adjustment when the text to graphic change occurred in the early 90s. People predicted these "huge" graphic files and animations were going to break the internet. Prices have only gone down. I used to pay $30/month for 9600 baud dialup. Now I pay $30/month for 1.5/384 dsl. I bet in 10 years we'll be measuring our internet bandwith in gigabits and it'll still be $30/month.
Just think about how much things have changed. The typical home internet user used to have a dumb terminal and would occasionally transfer files of a few kilobytes. Total monthly usage was maybe 1 megabyte for a fiend. We've already added several orders of magnitude to this. Why the problem with one or two more?
Man, you really need that seminar!