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Microsoft to Launch Zune in EU
An anonymous reader writes "Happy with the sales from the little brown music player here in the states, Microsoft is working to launch the Zune media player in Europe by the end of the year. According to the Washington Post article, they are trying to have a realistic outlook on the entrenched Apple product line. They're not trying to play catch-up at the moment ... they're just trying to get on the map. From the article: '"Our next round of introductions will probably be in time for the holiday of this year." [Jason Reindorp] said Microsoft planned extensive research with focus groups in Europe to see how it could be modified for a European consumer. He said the Zune had a 10.2 percent market share in the U.S. in the 30 gigabyte category, according to the latest data, and that it was still in line to sell over a million units by June 30, the end of its current fiscal year.'"
Europeans will be excitedly squirting all over the place!
Preliminary results suggest that European consumers would like it to be "less crappy".
He said the Zune had a 10.2 percent market share in the U.S. in the 30 gigabyte category
How specific do you want to be? How about this:
He said the Zune had a 10.2 percent market share in the U.S. in the 30 gigabyte category, and 100 percent market share in the U.S. in the 30 gigabyte Zune category.
Summation 2
Is that because they have a big stockpile of unsold zunes?
Bert
With all my excitement over Zune, I actually didn't realize it wasn't even on sale...
What are you talking about? They have HUGE market share on Brown/30 GB/Freescale i. MX31L processor ARM Core/3 Inch QVGA LCD screen(320×240) MP3 players!
we certainly think so. but then, we lack the outstanding politicians the current u.s. of a. is graced with ;-)
Microsoft planned extensive research with focus groups in Europe to see how it could be modified for a European consumer.
Beige?
)9TSS