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Microsoft to Launch Zune in EU
An anonymous reader writes "Happy with the sales from the little brown music player here in the states, Microsoft is working to launch the Zune media player in Europe by the end of the year. According to the Washington Post article, they are trying to have a realistic outlook on the entrenched Apple product line. They're not trying to play catch-up at the moment ... they're just trying to get on the map. From the article: '"Our next round of introductions will probably be in time for the holiday of this year." [Jason Reindorp] said Microsoft planned extensive research with focus groups in Europe to see how it could be modified for a European consumer. He said the Zune had a 10.2 percent market share in the U.S. in the 30 gigabyte category, according to the latest data, and that it was still in line to sell over a million units by June 30, the end of its current fiscal year.'"
Actually one exists, available in black and white.
Of course it is a funny statement to see coming from Microsoft.
the Zune had a 10.2 percent market share in the U.S. in the 30 gigabyte category, according to the latest data...
That's fishy to me because it sounds like they mean of concurrent sales (meaning it wouldn't include people who bought 30gb iPods when Apple still made them in that size).
What that means is, of all media players sold this year that store 30GB of data that aren't iPods, the Zune has a 10% market share which, factoring in Apple's huge part of that market, is much, much smaller a percentage than it sounds like.
Triv
The latest iPod comes in 30GB and 80GB. Where are you guys getting this notion that Apple no longer makes 30GB iPods? A quick visit to apple.com will prove that untrue.And now its just 10.5 % in the 30 gigabyte category? http://www.youtube.com/watch?v=C5oGaZIKYvo Ballmer really has no clue at all. :P
Yawns