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The Death of Domain Parking?

An anonymous reader found an article about the former CEO of MySpace moving into the domain parking biz. He says "I thought, it can't be that easy. So I talked to some domainers, and they said, 'We own 300,000 domains, we make $20 million a year, we have just four employees and some servers in the Caymans.'" The idea behind the business doesn't really seem any better to me than just having a parked name with a banner ad. At least, not for the internet as a whole.

10 of 296 comments (clear)

  1. One can only hope. by SatanicPuppy · · Score: 5, Insightful

    Domain parking is just another form of internet garbage, like half-assed "portal" sites, and spam.

    It's only sense to know that there will forever be garbage, and that we will forever be looking for ways to sort through that garbage for the good stuff.

    Looking at it, you'd think that domain parking wouldn't be half as profitable as it is. We clearly need to work harder on our search engines.

    --
    ad logicam Claiming a proposition is false because it was presented as the conclusion of a fallacious argument.
    1. Re:One can only hope. by markhb · · Score: 4, Insightful
      We clearly need to work harder on our search engines.

      Given that the real source of traffic for these sites has nothing to do with search engines (it comes from people typing stuff directly into the location bar of the browser), I doubt that that would be productive.
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    2. Re:One can only hope. by EggyToast · · Score: 4, Insightful

      Or remove the advertising incentives. They only make money because companies like Google and Yahoo pay them. To me, that's no different than the "aggregator" sites that are just links and news about asbestos.

    3. Re:One can only hope. by dave562 · · Score: 4, Insightful
      Furthermore, most people [who know how to use the internet] search for websites rather than type them in the location bar because they usually don't know exactly what they're looking for.

      I corrected your comment for you. I have seen numerous people who don't really understand what a web browser is who try to type what you and I would call search queries into the address bar. Parked domains and phishing sites target those users who simply don't know any better. Beyond that, there are parked domains with names similar to every single popular website on the internet. I seem to remember Craigslist.com being a porn site. The other day I was looking for "Curse Gaming" to download some WoW addons and sure enough, cursedgaming.net, cursegaming.net, cursedgaming.com, etc. all came up with webpages. Luckily Google is smart enough and by searching for "Cursed Gaming" I got "Curse Gaming" which is what I needed. Oddly enough, all those subtle iterations on the domain don't show up as results on Google.

  2. If it's real, then it's temporary by inviolet · · Score: 4, Insightful
    'We own 300,000 domains, we make $20 million a year, we have just four employees and some servers in the Caymans.'

    If that truly is the economics of the situation, then it is necessarily temporary. The market always adjusts when the opportunity arises to carry off so much wealth for so little actual effort.

    Perhaps the adjustment will come in the form of higher DNS fees, since the 'business' in question is so heavily relying on DNS services.

    Perhaps the adjustment will come in the form of higher domain-name registration fees, once the authorities fully grasp the nature of the free-riding involved.

    Perhaps the profit per wayward surfer will drop as the sponsoring sites gradually pay less and less per click.

    Or if this is truly a market failure, then watch for new legislation. (Not that past legislation bothered to wait for a justifying market failure to arise; indeed, the legislature is always willing, and a market failure is just what it needs to explain actions it wanted to take anyway.)

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  3. stupid headline, stupid article by Thaelon · · Score: 5, Insightful

    Article title: "The death of domain parking?"
    Article body: "unrelated information"

    Article comes free with idiotic terms like "domainers" (not a word) when what they mean is "squatter".

    It's just a euphemism. Anybody with a brain will see right though it. It's no better than calling URL spammers "search engine optimizers".

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    Question everything

  4. Google does evil by wytcld · · Score: 5, Insightful

    A professional society I belong to has just gone to set up a website, and discovered that its acronym is being squatted on by a "domainer" - no content at all there except for Google ad links to misc. stuff not even related to the acronym.

    We have hundreds of thousands of domain names that could effectively and efficiently be used by real organizations as the most direct and obvious addresses to connect with them, but are instead being subsidized by Google to effectively obfuscate the Net. This means that if you really want to find a firm's or organization's site, you increasingly have to use Google to find the domain name they've settled for, since the obvious ones are taken up by these Google-subsidized squatters.

    Google does evil here, and for their own ends. It would be simple for them to set standards as to where their ad links can be placed, and put this whole lecherous horde out of business, freeing up the domain name system to work according to its original design. What are the odds Google'll ever even consider this? Slim to none, because Google does evil. They're stinking rich, but they just want more, by any means, even when those means degrade the quality of much of the Web.

    --
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  5. BS by geekoid · · Score: 4, Insightful

    If I see a piece of land, and think "McDonalds will want to put a franchise here." and then buy it, I'm a forward thinking business man. If I do the same thing on the internet, suddenly I'm some sort of 'bad' guy.

    It's just people making money by thinking ahead.

    No, I am not one of these people, but wish I had gotten in when I thought to do it in the 90s. I could use 20million a year with less then 3 million in expenses.
    damn.

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  6. There is no market economics in this by Solandri · · Score: 4, Insightful
    'We own 300,000 domains, we make $20 million a year, we have just four employees and some servers in the Caymans.'

    If that truly is the economics of the situation, then it is necessarily temporary. The market always adjusts when the opportunity arises to carry off so much wealth for so little actual effort.

    A friend of mine does this. There is no market economics involved because domain names are monopolies. If you own a domain name, nobody else does. If someone wishes to advertise on it, they have to pay your terms for it. If someone wishes to buy it, they have to pay whatever price you set for it. It's actually a lot like real estate, except most of the land got bought up by a few hundred individuals when the price was $10 a lot.

    Perhaps the adjustment will come in the form of higher DNS fees, since the 'business' in question is so heavily relying on DNS services.
    Do that and you 1) kill off most of the web, 2) make multi-millionaires out of whoever runs DNS. Everything relies on DNS.

    Perhaps the adjustment will come in the form of higher domain-name registration fees, once the authorities fully grasp the nature of the free-riding involved.
    Domain registrars are in a similar business. They offer to make trivial changes in a database for you for an annual fee. Increasing the registration fees just transfers money from the parkers/squatters to the registrars. Increasing the fees registrars pay just transfers money to Network Solutions.

    Perhaps the profit per wayward surfer will drop as the sponsoring sites gradually pay less and less per click.
    The amounts sponsoring sites pay per click will depend on how many sales they get per click. It has nothing to do with whether or not the domain is being parked/squatted.

    Or if this is truly a market failure, then watch for new legislation. (Not that past legislation bothered to wait for a justifying market failure to arise; indeed, the legislature is always willing, and a market failure is just what it needs to explain actions it wanted to take anyway.)
    Like I said, there is no market economics in this. It's a side effect of the artificial (but necessary) monopoly created with the concept that a person or corporation can "own" a domain name. The only way to avoid it would be for a central authority or government agency to go through domain-name-space and regularly "clean up" any domains that were obviously just being parked for clickthroughs.

    The one idea I've thought of which could prevent this is to make it progressively more expensive to own more domain names. e.g. The first 10 domain names are $10/yr each. Domain names 11-50 are $100/yr each. Domains 50-100 are $1,000/yr each. And so on. There really is no need for any one person to own more than a dozen or two dozen domain names, at least without good financial incentive. True you could set up a sprawling network of shell corporations and paid underlings, but the paperwork necessary to maintain them would quickly become overwhelming without incurring additional costs.

  7. real-estate speculators are NOT businessmen by Comboman · · Score: 5, Insightful
    If I see a piece of land, and think "McDonalds will want to put a franchise here." and then buy it, I'm a forward thinking business man.

    No, you're a real-estate speculator not a business man. Businessmen create and run businesses, generate employment for others, service their customers and stimulate the economy. Real-estate speculators, currency traders, domain squatters, ticket scalpers and people who sell PS3s on eBay are just ignorant jerks who are gaming the system to enrich themselves while providing no useful service.

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