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YouTube To Pay For User-Generated Content

An anonymous reader writes "Speaking at the World Economic Forum, YouTube CEO Chad Hurley has revealed that the company plans to financially compensate users who produce and upload their content. With Google's purchase of YouTube last year, followed by more aggressive attempts to monetize the site (such as the deal struck with Verizon Wireless), it was inevitable that YouTube would come under pressure to share some of those fruits with ordinary users. But why didn't YouTube pay its users from the start? Hurley said: 'We didn't want to build a system that was motivated by monetary reward. We wanted to really build a true community around video. When you start out with giving money to people from day one, the people you do attract will just switch to the next provider who's paying more. We're at a scale now that we feel we can do that and still have a true community around video.'"

23 of 128 comments (clear)

  1. Old "Home Made" Videos by Mysteerie · · Score: 5, Funny

    Time to start uploading those old home made videos of the ex-girlfriend (that is if they are paying on a per view basis).

  2. So... by cp.tar · · Score: 4, Insightful

    What is to stop the other "communities built around video" from doing the same and turning the thing into the "who'll pay more" type war they say they wanted to avoid?

    It's an interesting move (I can't wait for the first "so now they'll pay me for my home pr0n" posts and the "this is /. therefore you are a virgin" replies), but if anyone else decides to pay their uploaders, how different is it going to be?

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    1. Re:So... by The+Clockwork+Troll · · Score: 5, Insightful

      What is to stop the other "communities built around video" from doing the same and turning the thing into the "who'll pay more" type war they say they wanted to avoid?
      It's a matter of inertia and first-mover advantage. YouTube will have run away with the online video audience, much as eBay ran away with the auction marketplace more than 7 years ago.

      Others might pay more for content but it won't change the fact that YouTube is where everyone visits.

      By way of example, Yahoo! Auctions finally did away with fees a couple years ago. It did not suddenly catapult them to parity with eBay.

      So long as YouTube doesn't do anything to endanger their organic draw (e.g. FaceBook's privacy gaffes, Friendster's performance issues), they are poised to hold onto their user base indefinitely.

      --

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  3. Google is so rich... by Kensai7 · · Score: 3, Interesting

    Seems they need to new find ways to spend their fortunes...

    Why don't they start working on their own OS to go head-to-head with Microsoft? If there is one company that can do it, Google Inc. is!

    --
    "Sum Ergo Cogito"
  4. View fraud by TodMinuit · · Score: 3, Insightful

    Step 1: Upload bad/stupid/dumb/etc video
    Step 2: Con people into viewing it
    Step 3: Profit!

    This is just asking for trouble.

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    I wonder if I use bold in my signature, people will notice my posts.
    1. Re:View fraud by nolife · · Score: 2, Insightful

      I see the start of another round of self promotion for personal gain at the expense of everyone else.

      MLM on Usenet, the "free not a scam" iPod deals, and now "pleZ view my video".

      Effects on slashdot? We will all have to suffer through the almost on topic, almost related to the forum and some what mediocre comments that might add to the experience to the topic at hand from people would not normally post that low level of material but will now do it for the extra link exposure to their video.
      This extra motivation to post dribble is just like the users that are trying to up their post count on blogs that prominently show your "member since date" and your "total post count" next to every post you make. Nothing like a person with 12864 posts in 6 months to a bargain deal blog or a fan site and 99% of them are 3 words or less.

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    2. Re:View fraud by Anonymous Coward · · Score: 2, Funny

      You are wrong
      ____
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  5. Let the lawsuits begin by G4from128k · · Score: 4, Insightful

    Back when YouTube provided no profits to submitters, the original creators/sources/subjects of a video probably did not care if some fan/bystander copied and posted a video. As long as credit was given where credit was due, the original creator didn't care how it got posted. With pay-for-submissions, the original creator will care very much and object if someone posts their stuff and make money of their images. (We'll also see lawsuits over model releases -- selling a person's image for profit has its own legal complications)

    And I'm sure there will be people of both malign and innocent intentions that will mine the web for videos, do some minimal mashup, intro, or clever titling and then submit them for fun-and-profit. In the time it takes one person to create, from scratch, a "good" video, someone else can copy, tweak, and flood YouTube with dozens or hundreds of copies of other peoples' videos.

    I think its great and proper that YouTube should share the wealth with the creators of quality content. But I expect more than a few disputes over who created what.

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  6. Re:And they're not interested anymore? by AndroidCat · · Score: 2, Funny

    I kept my videos on YouTube because I didn't want to monetize my own work!
    They have software to monet-ize videos? Cool!
    --
    One line blog. I hear that they're called Twitters now.
  7. Hello Spam by timeOday · · Score: 4, Insightful
    Money changes everything. When you bring in money, you bring in the motivation to subvert the system by whatever means necessary to turn a buck.

    Get ready to see your own videos reposted by others in their name. Of course, that's what "piracy" essentially is, so get ready to see the contenet industry filing a lot of lawsuits. Get ready to see the video recommendation system skewed to big-name media-backed "artists." Get ready to see annoying youtube links posted everywhere on the web.

    Of course, there will probably be a lot more skillfully-produced and well thought-out material on youtube, too. But will it drown out the cool crazy stuff that's there now?

  8. Sell outs! by nilbog · · Score: 4, Insightful

    I really liked the aspect of youtube that it was a level playing field for everyone - big and small. People generated content for the sake of generating content, or viral marketing campaigns (which I'm SOMETIMES okay with but are usually annoying). Now youtube is going to be a competition with people trying to generate crap that will get a lot of hits rather than good "for the sake of it" art.

    Just like what happens to a lot of bands when they sell out and stop caring about the music...

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    or else!
    1. Re:Sell outs! by Anonymous Coward · · Score: 2, Insightful

      "Just like what happens to a lot of bands when they sell out and stop caring about the music..."

      Or, you know... try to expand their musical or artistic talent...

      True, there is some "selling out" that is bad (especially when it's blatantly commercially influenced, and the end result just sucks), but face it: an occasional change every once in a while can be a good thing. I'm not talking about complete overhauls (ie. death metal to pop trash), but a mix-up every once in a while. In fact, some bands change so little over the years, I just can't stand to listen to their new stuff any more.

      But then again, I've heard some radical departures from bands considered "sellouts" that sounded quite good. It all comes down to personal preference.

  9. The real plan by luminate · · Score: 2, Insightful

    1. Offer users a relatively tiny cut to boost traffic, hurt the competition and look generous/progressive at the same time.

    2. Increase advertising to far more than make up for #1 ("The system would be rolled out in a couple of months, he said, and use a mixture of adverts, including short clips shown ahead of the actual film").

    3. Profit!

    Hmm. It actually looks like a pretty good plan...

  10. Lookout for cheaters by geekd · · Score: 4, Insightful

    We did this at MP3.com back when it was the "real" MP3.com.

    Lemme see if I remember correctly... We had a set amount of money to pay out each month. and we divided it based on some formula based on number of plays. Some of our top artists actually made a decent amount of money.

    BUT.

    We then had to have several people who's full time job was to catch cheaters. They used to tell me about all the various ways people would cheat. As you might imagine, people can get very ingenious when money is involved.

    I'm sure a company like YouTube (google) has the staff to handle it, but my question is: is it worth the headaches? The points other posters brought up about copyright infringement and posting other people's videos are already a problem at YouTube. These are problems we didn't really have at MP3.com (our copyright infringement problems were us being stupid, not our users :) Paying users for plays is going to make these problems much worse.

    --geekd

  11. Bandwidth Costs by imuffin · · Score: 3, Interesting

    I don't understand. Last year, the overwhelming consensus was that Youtube was losing phat sacks of cash everyday 'cuz their ad revenue couldn't possibly pay their bandwidth costs. And now they are making enough money to compensate uploaders for the privilege of hosting their videos? I'm sure their profit margin increased now that Google owns them so Youtube doesn't have to deal with a 3rd party ad agency, but does that really make that much of a difference to the bottom line? Or has bandwidth just gotten a lot cheaper? Or are they just looking to corner the market so that as bandwidth prices drop and Internet ads become more lucrative, they'll be in a position to profit?

    1. Re:Bandwidth Costs by LeDopore · · Score: 2, Interesting

      I'm no 'net expert, but I've heard that bandwidth costs fall by about half every year. Ad revenue per view, on the other hand, should stay roughly constant (or it might go up if companies currently underestimate how much cash they could make by targeted video ads). In any case, as long as Google can automate the video hosting to a large degree, it's just a matter of time until ads will more than pay for bandwidth costs, and then the biggest company out there is going to be in a nice position.

      --
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  12. Too late for some by doroshjt · · Score: 3, Funny

    If this was 5 years ago, the star wars kid would be rich beyond his wildest dreams.

  13. Re:User-generated? by kfg · · Score: 5, Interesting

    It's quite obvious to distinguish from copyrighted material to web cam material.

    Webcam material is copyrighted too.

    I also would think Google is smart enough to figure out if content was copyrighted by a person that did not submit the video

    Lawyers often have a hard time figuring this out. I record (on my webcam, of which I currently have none) myself playing "This Land is Your Land." Ludlow denies that the copyright has lapsed. The version is one I learned from Jack Elliot (nobody does the original version anymore), but also happens to include variations from Pete and Arlo.

    Who cares? Who doesn't? Who cares, but doesn't if they get a cut? Who cares, but doesn't if they get a cut, but don't actually deserve it?

    And do I upload it, or does someone else? Whoever might own various copyrights on the subject material, the recording is mine. Maybe it isn't me, but they have my permission. It isn't about who made the content, but who has the right to distribute it. That could be anybody or nobody.

    . . .they do have one of the best search engines after all.

    Yes, but how many IP experts searching do they have?

    Here is the classic way of figuring it out: upload it and see who, if anybody, complains, then call in the lawyers. In extreme cases perhaps even a jury. Juries are actually the closest thing we have to true assingers of IP rights.

    KFG

  14. Re:18/20 by Kesh · · Score: 3, Insightful

    Actually, there's a real easy way around this: if the profits don't go to the uploader, but to the copyright holder, then all those Simpsons clips won't earn Johnny Basement one penny, but Fox would be pretty happy.

  15. lack of understanding of real "community" by drDugan · · Score: 2, Interesting

    Whatever this man means by the word "community" - it is not what most humans understand it to be.

    If you're paying some people to participate, they will not be there for community. In fact, having a mixed paid/volunteer crowd creates a situation where it is almost impossible to maintain community activities without significant hiding of information. Either you have a group who gives freely and members benefit from the giving, or you have people who are being paid to contribute and they run a cost/benefit in their head for their time to participate. You really can't have both simultaneously and keep the group together.

    See a recent talk I gave on what a community really is http://tinyurl.com/22j9fy

  16. Re:User-generated? by kimvette · · Score: 4, Informative

    It's quite obvious to distinguish from copyrighted material to web cam material.
    How so? Your post is automatically copyrighted since it was posted to an American site. I copied part of it (the statement above) in accordance with the Fair Use clause of Copyright Law. Do not confuse Copyright with professionalism. Hell, even that idiotic bigot Fred Phelps' material is copyrighted, even though he produces the most idiotic, incorrect, and unprofessional tripe on the planet on a daily basis.

    Also: lassegg's material on youtube may have an amateurish feel, as does Kevin Smith's 1994 cult classic "Clerks" however their works are actually very well put together (given budget and time constraints), and although they may not have the slick, polished feel of a Disney or Dreamworks flick, the material is very enjoyable to watch and enables the underlying talent of those involved in those budget productions to shine through, despite the use of commodity, consumer-level equipment.

    Again: Copyright != professional

    Every written, audio, and video work produced in America is automatically protected by Copyright, unless it is explicitly disclaimed or is released into the public domain.
    --
    The Christian Right is Neither (Christian nor right). See: Matthew 23, Matthew 25, Ezekiel 16:48-50
  17. Re:I'll stick with Revver by rh2600 · · Score: 2, Interesting

    Likewise...

    Revver (and others) have been doing this for a while, using their brains, not their brawn

    All youtube did was allow users to steal my content from revver... but they did take it down, after I went through their notification progress...

  18. A bone for the MPAA and ilk by skribe · · Score: 2, Interesting

    This also might be a way that they can fight the pending lawsuits by the studios. If you want to be paid for content you upload then YouTube will need certain details so they can pay you. They can then of course pass those details along to the relevant authorities if they come calling about a copyright violation. Let the uploader and the MPAA/studios slug it out.

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