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Why "Yahoo" Is The #1 Search Term On Google
An anonymous reader writes "Google Trends indicates that over the course of the past year the search term "Yahoo" became more popular than "sex", making it the #1 query on Google. Yahoo apparently faces a similar dilemma with roles reversed: When you search for "Google" on Yahoo, Yahoo thoughtfully displays a second search box as if to tell you, "Hey cutie, you have a search engine right in front of you!" A puzzling phenomenon? An strange aberration?"
I would imagine it's because a HUGE population out there just doesn't understand or care what a "default page" is, how to change it, or that someone (or some kitty'n'virus download executable) left their computer with such a page as the default. They know they want to "look it up on the Googles" so they get to it by typing google in the "slot" or "address bar" that's right there in the middle of the screen every time they launch "the Internet."
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Apparently, many people still don't use the address bar to go to websites. They actually type addresses or the second-level domain name in the search engine that happens to be the default home page. My mother-in-law has a HP-Compaq laptop that had yahoo.com as her default home page. SO, if someone buys a computer where yahoo.com is default, but they prefer to use google, they simply type google in the search box to get to google.com. My mom does something similar. She doesn't remember URLs, she relies solely on the default home page search to navigate the internet.
I blows my mind that after all these years, people still do this.
The reason Google is successful, is that they understand the needs of their audience and they cater to them. Yahoo has never allowed anyone to correct their business model, which is why Google exists today.
The dangers of knowledge trigger emotional distress in human beings.
People have already commented on the fact that it's "mindblowing" to them that the average computer user can't differentiate between the address bar and a search box, not to mention that they don't remember or use URLs. I think that's a bit of an elitist, naive view of the overwhelming majority of internet users. Side-stepping the (woefully draining) topic of "why isn't Aunt Ruth more adept at computing?", people googling for yahoo is no different than dialing 411 to get an operator to look up a phone number and make a connection for you. Sometimes it makes sense.
Sometimes you're driving and can't safely get out the yellow pages (or yellowpages.com) to look up a number and call it.
Sometimes you're on a device with limited typing capabilities and can't be bothered to type "http://" with 9 keys.
Sometimes you don't know what "http://" even means, let alone are skilled enough at typing to quickly knock in "http://www.google.com" when "google" is already strenuous enough and all you wanted in the first place.
I know, it's 2007. People should learn and adapt. I get it. That's my gut reaction too, but then again, tell that to my grandma who has never driven a day in her life because back when she could've learned, it wasn't necessary or (apparently) proper for women to have a driver's license or a car. As weird as it seems in today's society, it hasn't stopped her from living a full life.
-Rylfaeth
A lot of people simply don't care to learn the difference between the search box and the address bar. "If I type what I want into this box here, I sometimes get a strange error message. But if I type it into that box there, then I get what I want. Therefore, I'll use that box there for everything." And you know what? It doesn't bother me that they don't care. In fact, I think it's good that they don't care. Computers should adapt to people, not the other way around.
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http://blogs.msdn.com/oldnewthing/archive/2006/11
For the standard user the search box is more useful than the address bar because it has spell-checking. If you search for "www.slahsdot.org" you still get to the right page.