Cloning the Smell of the Sea
An anonymous reader wrote in with an article that opens: "Scientists from the University of East Anglia have discovered exactly what makes the seaside smell like the seaside — and bottled it. The age-old mystery was unlocked thanks to some novel bacteria plucked from the North Norfolk coast." The responsible substance, dimethyl sulfide, in addition to smelling like the coast, also acts as a homing scent for birds looking to feast on plankton.
this is great NOW, but what about ten years from now when some sharp smell expert tries do duplicate the smell of fifty engineers in cubicles and it's YOUR socks they want?
One 'marine' scent has been around for a while and is heavily used in common fragrances - Calone http://en.wikipedia.org/wiki/Calone
Something about sea air makes fish and chips particularly appealing. Perhaps landlocked chip shops could blast out some synthetic sea air and make passers-by particularly hungry?