Cloning the Smell of the Sea

An anonymous reader wrote in with an article that opens: "Scientists from the University of East Anglia have discovered exactly what makes the seaside smell like the seaside — and bottled it. The age-old mystery was unlocked thanks to some novel bacteria plucked from the North Norfolk coast." The responsible substance, dimethyl sulfide, in addition to smelling like the coast, also acts as a homing scent for birds looking to feast on plankton.

Comments

Beach Cologne

[LlamaDragon]

Wow, this was completely Cosmo Kramer's idea which he pitched to Calvin Klein. They stole the idea and created Ocean cologne. Then when confronted by Kramer, they made him an underwear model.

When Seinfeld finds out about this a lawsuit is sure to follow...