Slashdot Mirror

← Back to Stories (view on slashdot.org)

Newspaper Headlines Bow To SEO Demands

Posted by ryuzaki0 on from the find-what-you-are-looking-for dept.

prostoalex writes "News.com.com says the art of writing newspaper headlines is changing due to reliance on search engines for traffic to newspaper archives. Forget about clever puns, double entendres and witty analogies: 'News organizations that generate revenue from advertising are keenly aware of the problem and are using coding techniques and training journalists to rewrite the print headlines, thinking about what the story is about and being as clear as possible.' One big winner for now is Boston.com, The Boston Globe property, which 'had training sessions with copy editors and the night desk for the newspaper to enforce Web-optimized keyword-rich headlines suitable for search engine queries.'" Update: 10/30 14:1 GMT by KD : Corrected mis-attributed ownership: boston.com is owned by the Boston Globe, not the Boston Herald.

4 of 75 comments (clear)

  1. information wants to be anthropomorphised. by macadamia_harold · · Score: 5, Funny

    Newspaper Headlines Bow to SEO Demands

    Did the SEO have hostages?

    --
    Push Button, Receive Bacon
  2. Witty headlines. by TapeCutter · · Score: 4, Funny

    Reminds me of the time when Virgin airlines lost out on gate allocations at Sydney airport. The bussiness headline read "Virgin get screwed".

    --
    And did you exchange a walk on part in the war for a lead role in a cage? - Pink Floyd.
  3. Re:Old news; dupe by bazald · · Score: 3, Funny

    Slashdot should train its editors to put "dupe" in its headlines! That way, we'll have an easier time finding the latest Slashdot dupes using Google news!

    --
    Insert self-referential sig here.
  4. sEo, not sCo by philo_enyce · · Score: 3, Funny
    man, on first glance i read that as:

    "Newspaper Headlines Bow to SCO Demands"

    phew.

    philo