RIAA Says CDs Should Cost More
EatingSteak writes "The folks over at Techdirt just put up a great story today, with the RIAA claiming the cost of a CD has gone down significantly relative to the consumer price index. The RIAA 'Key Facts' page claims that based on the 1983 price of CDs, the 1996 price should have been $33.86. So naturally, you should feel like you're getting a bargain. Sounds an awful lot like the cable companies saying cable prices are really going down even though they're going up."
Funny (not as in ha ha) because as I recall back in 1983 the record companies acknowledging that CDs *were* expensive but that the price would come down as the number of CD sales went up. Back then a record album ran around $7 US and CDs were anywhere from $13-18 US and I could as a 13 year not afford many CDs, but did I ever load up on all those punk 45s, likely outspending what I would have on CDs over time. What the record companies can not apparently figure out is that if priced affordably, some sales are money in the pocket versus no sales and no money in the pocket. Judging from the precipitous fall in music sales and revenues over the past few years from lousy music, over priced music, DRM and bad will from the RIAA, they obviously just don't get it. Now, if they were smart.... record companies would *give away* music from bands just starting out and from the biggest bands out there and make money from tours. Bands in the middle of the spectrum could be the "middle-class" of the record companies that could provide the most profit after small bands graduate into the middle class and start selling their music, touring as they want.
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If they should cost more, they would! It's simple supply vs demand! I mean, the RIAA are cartel for all intents and purposes. Who are they to be complaining?!
I suppose we should have to pay $1300 for a Commodore 64 nowadays, too?
You don't even want to hear how much the RIAA thinks you should have to pay for a machine capable of a billion calculations per second...
Seriously, jack them up. That way, when less CDs fly off the shelves, they'll start making some good decisions on how to run the industry and actually attract customers. Throwing us tons of garbage every week for a "good price" doesn't mean they are doing us any favors.
I still won't buy them.
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Yes. This is a fundamental intersection between two economic concepts - Inflation and Moore's Law.
Inflation indices imply that prices have risen over the last few decades. However, those numbers are averages across a wide variety of (generally non-technical) goods. There are numerous causes of inflation, and I won't discuss that here.
Moore's Law is not strictly speaking an economic law, but with the benefits of Moore's Law, we see electronics and machines become more affordable. In all likelihood, production costs have plummeted for the actual music, and I assume CD error rate has gone down. As a result, the cost to make a CD, from start to finish has seen the price of its components fall (as measured in utility/cost). Therefore, the price of CDs don't have to rise.
Also, the cost of international phone calls has declined markedly since 1925. Based on inflation, we should now be paying $500/min for international calls. Don't tell the telcos!
Similarly, the cost of motor cars has come down since the Model-T Ford - they should cost $1.5 million each (based on inflation - discounting better performance these days)
Or... perhaps technology and economics has some influence on the price of things too..
It is the ultimate irony. The record industry is trying control information in the form of content, and the US Federal Reserve Bank is trying to control information that refelcts itself in the form of money and markets. So now the Fed is lying to us about the value of our money, and long behold it has the effect of destroying the pricing power for those who are lying to us about "protecting" artists, and branding about other lies such as saying copyrights are "property" rather than a personal regulatory monopoly.
Well, guess what. As society enters the information age, that means that information is becomming commoditized and the service value of information starts to exceed the control value. So liars who control information like Hollywood and the Fed (and Microsoft) are in serious trouble. How ironoc it is that, unlike the service sector, they will have no pricing power as they destroy each other.
Quantity 10,000: USD$0.79.
Explain to me again why these fsckers cost $16.00?
Now then, what was the per-unit pressing cost, quantity 10,000, of a CD in 1980? If we calculate MSRP as a percentage multiplier of the raw pressing cost, what should music CDs cost today?
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Ben Woods' argument is correct, if we are talking about a piece of electronics, where, say, 90% of the cost of that piece of electronics is in the production. However, only a very small amount of the cost of the cd (less than 1% if 1c for the CD and 3c for the case/cover) is in the PRODUCTION of the CD.
Most of the cost of a CD is in the marketing and (of course) profits for the record company. Sure there are a few extras, like the pittance they give the artist, but the majority of the cost is MARKETING. This gets more and more expensive as they get more and more ridiculous in their marketing and the cost of marketing increases over time.
Another spin might be that CDs are now more expensive to produce due to all the non-redbook copy prevention measures that they keep trying to put on "CDs" now.
Please don't send a Word document when a text file will do the job.
This is one of the most laughable things I have ever heard.
CD prices were always higher than the equivalent cassette tape, which was much more complicated to produce and had the same production and marketing costs.
FTA: For example, when you hear a song played on the radio -- that didn't just happen! Labels make investments in artists by paying for both the production and the promotion of the album, and promotion is very expensive.
The only thing that gets played on the radio is the latest Britney Spears bubblegum crap-ola. In fact, Mandy Moore recently apologized for making such bad music
So we have to pay for all the payola in getting the radio stations bribed to play the songs on the radio.
And then when a CD gets scratched, broken, or stolen, do we get a free replacement? Oh no, we have to pay the full retail cost all over again even though the RIAA wants us to think that we have somehow "licensed" the music from them.
I am glad that they are sweating, which they must be in order to be trying to play the "victim" game. The days of the Internet are here to stay, and bands can finally distribute their own music without getting shafted.
In the linked article it says that only 10% of all CD's make a profit. The other 90% of CD's put the bands into debt to the record companies, making it a really bad deal to sign a record contract. Courtney Love does the math.
The RIAA sounds desperate, and I hope they are -- it would serve them right.
If you look at most computer or home electronic prices, the trend has been downwards over the past twenty years. Not only downwards when adjusted for inflation, downwards when adjusted for performance, but downwards in absolute prices. I wish I had stronger memories and figures to back this up, but I do remember as a child, (I was born in 1979), people just had a wildly different attitude towards electronics. A VCR, cable television, a microwave oven, color TVs...all of these were important luxury items. This could be just a artifact of me growing up, but a color television set was on par with say, a grand piano as far as how expensive it seemed.
I do have better data for computers. I have a 1994 price guide to computers when bottom line computers, 386s cost around 1500 dollars, twice as much as a midrange new desktop would today.
All of this is stuff most readers here know. (Although I am expecting at least a few people will correct my specifics.)
What I have noticed, however, is that many people have not psychologically adjusted to this, even when they intellectually know it is the case. I have noticed this most at my work at Free Geek, where often people come in, with a Packard-Bell Pentium, and explain at some detail that the quad speed CD Drive works, if you just wiggle it around first. Or that their 14 inch monitor still works, but it might blink off every few minutes. Meanwhile, we get truckloads of P-4 systems every few days.
The point is, I think many people (often older people, but not always that much older), still have a mindset that computer and electronics are rare and valuable, instead of being the mass-produced, quickly obsolete, pieces of junk they are. And I think that many of these people are honestly confused about how valuable their product is. Of course, the RIAA people know that AOL mails out millions of CDs a month (do they still do that?), and that CDs cost "under 1 dollar to make" ( wikipedia on CD manufacturing). Of course they know these things intellectually, but I really do think they have a mindset that they are producing a rare and valuable resource, and that they aren't asking for much in that they haven't raised their prices with inflation.
Post-scarcity takes some getting used to. I consider the entertainment industries inability to come up with a more financing method that doesn't involve creating false scarcity to be one of the less harmful inabilities to adjust to a new paradigm. I consider the fact that the US political and industrial leaders really don't understand (even though they know) that the US has lost textiles 50 years ago, consumer items 40 years ago, vehicle manufacturing 30 years ago, electronic manufacturing 20 years ago and computer manufacturing 10 years ago (numbers somewhat generalized), and that all of those things are now produced overseas for a fraction of a US worker's hourly minimum wage, to be a much more dangerous symptom of the same disease.
Hopefully I didn't put any [] around my words.
Maybe the RIAA doesn't believe in free-market economics, but the price of a product follows the S-curve, and should drop from its introduction price, not stay there forever. Lunacy to expect or whine that a product should remain in the "early adopter" phase of the S-curve for the life of the product.
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You have to understand corporate math. That math says that if you made 15 million in profit in year one, and 10 million in year 2, then you have taken a 5 million loss in that second year. That thinking convolutes all kinds of statistics.
How can I possibly pick up a DVD for $10 ?
The fact is, its all about greed. I think other slashdotters have already covered the whole scales of economy so I won't take it any further than that.
I can tell you now that I simply don't think a CD is worth $33. They only think its worth that much because its what they think they can get away with it.
Which approaches the larger issue maybe. They can't actually charge $33 for CDs, but they can wrest download prices away from that sweet $.99 slot and into the $1.99 or $2.49 range for new releases. "Hey kid, don't you think it's worth 3 bucks?, check iTunes. 5 friends can share it with you"
The RIAA treats us like idiots (when it's not like criminals). CD stamping costs only cents in quantities of 10,000+; even in Australia it's only 99c each for a run of 10,000 including a jewel box (ref: www.cdroms.com.au)
Wrong. You only have a monopoly if there are no alternative products. Last time I looked the music industry was positively overflowing with different artists producing both similar and different styles of music.
If what you're referring to is a monopoly, then every single employee on the planet has both a monopoly of their labour, and on their production. Yet amazingly the labour market shows no signs of being a monopoly.
Let's think of all the things we can that have gotten cheaper over the same period, yet perform the same or better than in the 1980s._ id=5270015
- Your PC - by performance numbers alone, it should cost $50M each.
- Hard disks - i have a 10M Seagate that cost me almost $500, today you get a 1GB USB drive for $20.
- Gasoline - Everyone thinks gas is higher, it isn't if you do the math.
- VHS movies were $79, they are now $5 in the bargain bin. DVDs too.
- High quality audio equipment - you had to spend $10,000 back then to reach the sound quality of a $200 system today
- FM Radio is still free, but FM radios are given away as company schwag - Thanks Business Objects http://www.businessobjects.com/ and Sun http://www.sun.com/!
- DVD players were $500 (I have a Toshiba) and now they are $30 http://www.walmart.com/catalog/product.do?product
- T-shirts are still $9-15
- Items that have been outsourced for production are 30%-90% cheaper.
- I'm sorry that you want a raise, RIAA, I'd like a raise too, but haven't had one since 2001.
Ok, so this means that CDs should now cost $1 since manufacturing has been completely outsourced and costs have dropped at least 16x over this same period. Get over it RIAA and wake up to competition. You are confused as to which business you are in. You think you are in the art business, when you are in the magazine business.
The RIAA has a point but what they willfully ignore is that market forces have radically changed since the CD was introduced. Consumers today are literally overloaded when it comes to entertainment options. Hundreds of TV channels via satellite and cable, tons of movies playing in theaters, a huge collection of titles available on DVD, movies on demand, radio, satellite radio, the web, podcasts, video games and the list goes on and on.
So while the RIAA has a point that CD prices would be a lot more today if prices had kept up with the rate of inflation instead of staying relatively stagnant they fail to take into account the fact that the entertainment market has radically changed since the CD was first introduced. Consumers have a hell of a lot more entertainment options than they had even 5 to 10 years ago and CD prices need to reflect that reality.
If you've read the RIAA's argument, they are not arguing that the manufacturing costs have gone up. What they are arguing is the total cost has gone up. For them they are including things like marketing and labor costs which costs more today than in 1983. On the surface that seems like a reasonable argument but if you think about, it's BS.
Except for a few artists, most artists get the scraps left over after the record companies take their share. If anything the share for the artist has gone down in terms of absolute dollars as the record companies cry poverty.
I consider this the biggest lie. First of all, the record companies charge the artist for studio time if the artist uses their studios. This cost is not factored into their royalties. So if an artist has a contract stipulating he/she gets $1 an album, that does not include any studio costs yet. Some artists like TLC have claimed bankruptcy after high album sales because their studio costs exceeded their royalties. If the record companies say the price of the CD covers studio time then they are double dipping. Because of this reason and for more creative control, many artists build/use their own studios. For these artists, the studio cost to the record company is nothing because the studio costs are borne by the artist.
Yes marketing costs money but the subtext here is that the studios seem to admit the payola scheme.
Another case of double dipping. First, the tours are supported by ticket sales. Second, like studio time, concert tours are mostly funded by the artists themselves because they keep all the proceeds. There are tours funded by the record company but those are just another instrument to rip the artist off even more. The company makes more profit off them.
Taking the record companies argument, what is overlooked is not all CDs costs the same to the record company. Manufacturing costs might vary between 100K copies and 1 million but the difference is small comp
Well, there's spam egg sausage and spam, that's not got much spam in it.
I've found that generally, you get what you pay for with extremely cheap consumer products. I used to pride myself on finding cheap backpacks. Except they'd fall apart half way through a semester. So eventually I "splurged" and bought a $45 Jansport. Lasted me five years of college, with often taking the bus, riding a bike, etc. Still use that backpack to carry various things around, although not regularly.
As my friend who has been in customer sales, primarily home entertainment has often said: It's not that they've learned to make things that much cheaper, it's that they've learned to make them that much more cheaply. A Kirby or similar vacuum cleaner that costs around $250 will last you significantly more than ten times as long as your $45 find. My grandma's Kirby from the thirties or forties is still in serviceable condition (Not working, but needs just very basic maintenance to get going again.)
However, for many products like consumer electronics and consumer pop music that have a short life expectancy due to obsolescence rather than functional working life, going for cheaply made can be the way to go. For everything else, be wary and understand that you will have to replace it sooner than you would like.
I'll never make that mistake again, reading the experts' opinions. - Feynman
"It costs less to manufacture a CD than it used to to make an LP ... so if that were true then CDs would cost LESS (inflation adjusted) than LPs did back then."
I'm surprised at how many people aren't aware that for lots and lots of things that are sold at retail, the manufacturing cost is a small percentage of the cost of sale. It's true for PC peripherals (the manufacturing cost for my products is about a third of the cost of sale), it's true for cars, it's true for clothing, and it's true for items in the grocery store. Selling hard goods via retail is inherently inefficient; there's inventory to manage, and everybody who touches it gets paid; these costs add up fast.
Either way, CDs do cost less than LPs did back then. I was buying LPs for $8 or $9 in 1983. $9 in 1983 = $17.50 in 2007 money, while the average price of a new CD is around $13 - $14. Did I misunderstand your point?
"The problem of course is that there's no real competition in the music publishing industry - you don't see competing companies trying to undersell each other with the latest say Rolling Stones CD - copyright laws essentially create monopolies."
Right, copyright is a monopoly. But supply and demand still apply. How well the latest Rolling Stones CD sells depends on how good it is, and the price at which it is sold. Nobody needs it and the higher the price, the more people will find that they can do something better with their money. If the Rolling Stones were, say, the only cure for pancreatic cancer, then your statement would apply quite well. But any given CD by any given band pretty much epitomizes the idea of discretionary spending.
Sitting in my day care, the art is decopainted.