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MS Seeks Patent For Repossessing School Computers
theodp writes "Microsoft has applied for a patent for 'securely providing advertising subsidized computer usage.' The application describes how face-recognition webcams and CAPTCHAs can be used in schools to ensure that computer users are paying attention to ads, and the recourse of 'disabling or even repossessing the computer' if they are not."
you vill look at ze ads und you vill vant to punch out ze celebrity? ja?
Is it sad that I am more likely to recognize you and your posts by your sig than your name or UID?
Look at our ads or else. Adblock, Flashblock, and NoScript? No problem! We'll just keep track and take the computer away.
...if you don't look at our ads, we can reposess this board...
:(
Sheesh. I guess that's what happens when you don't own the hardware. Although I swear I keep expecting that one of these days I'm going to open the box for a mainboard, have to cut some tape to get the box open, and find a note inside that reads:
End User License Agreement
By opening this box you agree to the terms of this agreement...
I'm in a bad mood today.
Karma: Chameleon (mostly due to the fact that you come and go).
who can't afford a 100-200$ computer ? what are you going to sell them ?
of course the solution is simple in regard to children, simply forbid advertising of any kind that is directly targeted at a minor
people who prey or exploit kids need help, 9mm help
This patent application was filed at the end of 2005... why is it just now coming up?
Did you even read the patent? This is for situations where a company gives a person a computer for free in exchange for looking at their ads. This isn't going to be a standard feature in Windows / something end-users install.
...ads watch you.
And did you exchange a walk on part in the war for a lead role in a cage? - Pink Floyd.
A diet pepsi costs the following- can you match them up?
1) $1.00
2) $1.25
3) $1.39
with
A) Work Vending Machine
B) School Vending Machine
C) Grocery Store
If you said 1-B, 2-A, and 3-C, you're Right!
What does that mean? Exploit the students. Get them addicted to soda, (We called it 'coke' where I come from and for good reason), profit insanely at their completely disposable income, and they'll continue to provide for you the rest of your corporate career!
This patent is sickening. Schools currently use IE, but as they switch to ad-blockable content (anything available for IE) then there is SO much profit-potential lost it's absurd.
We (I and several other individuals) mentor about 30 HS students. It is TRULY amazing how much their minds are like sponges- and how easy it can be to inadvertently modify their behavior. An unkind word, a stern glance, and the next thing you know they want nothing to do with that topic. It's insane. The mentors themselves end up having to walk this twisted line of professional dedication (our backgrounds) and playing psychologist ("How does that make you feel").
Let's face it- the whole point of this is about money, and cash is king. The brains are just too wired for this behaviour (Nestle's Chocobot hour) to be anything but profitable thru very specific programming.
They'll get the patent..... and it'll be up to us to fight the intrusion into the school. Here's a hint- it'll be over a decade, nice and slow, thru 'gifts' of OS and computers...
I hate it when our politicians do it, and I hate it just as much when you do it.
The summary ( and link ) say nothing about schools. Putting that in the title is egging for a flame war. It makes you ( the submitter and editor ) look like an idiot.
Mod me down with all of your hatred and your journey towards the dark side will be complete!
As long as hardware specs remain open, that won't happen, but our current open marketplace is under threat from ideas like (nearly) mandatory driver signing in Vista (if you want the content), and DRM. Their purpose is to restrict the openness of the PC architecture.
The PC marketplace happened nearly by accident, through what would today be called hardware piracy by OEMs seeking to undercut IBM's monopoly over the PC architecture. You know the history, I'm sure.
The best innovation happens when engineers are free to innovate and motivated to do so. DRM, driver signing, authentication, keys, patents, licenses... these are all hinderences, concessions made to preserving the status quo, to protecting Big Money. The grey market drove the PC revolution, the little guys. Now the people who benefitted from that want to become and stay some sort of new IBM by controlling the architecture through crypto. The irony is palpable.
The crackers, the hardware hackers, they are today's heroes, as much as the IBMBIOS revengineers were way back when. They keep the wildcards in play, the market free. Vista touts security... it's not just security from worms, or viruses they're aiming for, it's security for Microsoft against the crackers that keep the playing field open, and the DRM behemoth at bay.
occultae nullus est respectus musicae - originally a Greek proverb
Wire up the chair and every time they look away give them a shock.
Besides, the article is so stupid it should be modded off topic.
Faster! Faster! Faster would be better!
Somebody at Microsoft didn't understand what somebody else was doing...
The whole reason for Microsoft giving free computers to schools in the first place was to get them used to the Windows OS, and hopefully prevent them from wanting to switch to Linux. It wasn't supposed to be just a short-term revenue stream.
If they actually use this, schools will start saying no thanks to their "free" computers - which will, in the long term, be a serious blow to Microsoft.
If the masses can keep you down, you're not the Ubermensch.
I thought of this very system over three years ago, although it wasn't for the nefarious purpose of forcing school children to watch targetted ads. The idea actually was to set up a system whereby internet users could sit down, and watch ads for a few minutes to earn some money (sell your time). Obviously I take let's say 2% of what they get. I needed a way to check if the user was actually watching the ads, and the system sounds remarkably what MS guys were able to come up with. I didn't have the time to set up the site.
This situation to me highlights some of the annoying aspects of patents. First, if I had billions of dollars of cash lying around, I would have this patent (would've applied without a second thought). How then, is this system helping individual innovators rather than big corporations? Second, isn't it clear that the patent system isn't promoting R and D in this particular case?
On the plus side, I do believe a site has recently popped up that does what I wanted to do, and they probably have implemented a comparable system. Therefore, MS might lose this patent on the grounds of prior art, which is a plus.
Also, I wonder whether MS intends to charge for the webcams being provided, since they are required for the face tracking, but the schools might not (and probably don't) want them.
The problem I have is that this is a whole other spin on 1984. If the local school board, for example, gets free computers, but in exchange for their free computers, students are forced to look at advertising, or lose the computers, then a conflict of interest triangle exists between the schools, Microsoft and the student body.
;-)
Teachers are supposed to be teaching a fair and objective view of history. Microsoft is supposed to be making money any way possible, like any good organization. Students are supposed to be thwarting any possible system to the bitter end.
So the students whip out the same magic marker they used to thwart the CD DRMs of yonder age, and they mark the cams so that MS thinks they are using them.
I hate Microsoft, and now it's official. I was actually on the fence prior to this Slashdot article. Now my mind is made up!
Thanks Slashdot!
The dangers of knowledge trigger emotional distress in human beings.
Microsoft is giving us more valid reasons to successfully argue that they have no place in the classroom.
They're making is very clear that they are achieving the kind of critical mass where they will act with impunity.
It isn't enough that they make an OS that exploits people at home, now they're seeking to patent a way to enforce it on students.
So how long before this kind of thinking migrates to television?
"We're sorry _Survivor_ is withheld for (countdown)min. until the next commercial break because you muted three or more commercials. In order to ensure an uninterrupted broadcast you must maintain at least a 25 db. audio output and not avoid the screen. Thank you."
Or better yet,
Ben checks his online bills and sees a slightly larger cable bill.
"Hey, honey. Why is the cable bill $20 more...oh crap, it says there's a fee for _Subsidy-Avoidance_ WTF is that?"
"Remember when I told you that if we removed that feedback box they'd tag on a fee?"
"I don't get it..." He scratches his head and looks at the TV.
"Remember how our subscription rates for Office went up because we didn't agree to run an ad validator? It's the same thing." She says as Ben looks for something to kick and starts wondering where he put that extra cable box.
At least they aren't trying to tell us that this will keep us safe...yet.
Every new form of media has it's own Requirimento
Skinner: We can buy =real= periodic tables instead of these promotional ones from Oscar Meyer. ... delicious?
Krabappel: Who can tell me the atomic weight of bolognium?
Martin: Ooh
Krabappel: Correct. I would also accept snacktacular.
- [ . . . ] several response are possible, from noting a user's record but taking no action, to a follow up communication with the user, to disabling or even repossessing the computer.[ . . . ]
- [ . . . ] Alternately, the policy may extend to a group of computers and correspondingly to a common owner, for example, a business or school.[ . . . ]
Shame on you, submitter & editor. This is NOTHING but sensationalism. The notion of "repossessing" the computer is used as an example of a step that could be taken if the advertising is not being paid attention to. Since the terminal is financed by that advertising, it would make sense to stop paying for it and take it back for redeployment elsewhere. If I'm an advertiser, I'd prefer not to keep paying for a billboard that nobody pays attention to.The notion of these computers being used by a school is used as an example where the patent discusses tying certain criteria to multiple computers owned by a common owner, "for example," a business or school. So, say you provide some of these adveritising-funded public terminals to an organization, such as a business or school, what you're doing is tying the policy for multiple systems to a common owner.
But the summary & title make it sound like MSFT is targeting school computers as if they could just swoop in, snatch them all up, and resell them on the black market. This is one of the lamest attempts at MSFT-bashing I've seen. Bash them if you must, but for god's sake, bash them for something that's actually a REAL issue, not this crap. What's next? "MSFT submits patent for punching babies, snapping bra straps of young mothers?!"?
I'd say I expect better of the editors, at least, but well... it IS slashdot.
I always thought Windows machines were already possessed by the Devil.
If there is a new low, lower than forcing kid at school looking at ads, which is an obvious example of brainwashing, it is currently unimaginable to me.
On one hand, we have Micosoft with this technology; on the other, my professor in semiotics and semantics is trying to ban all the ads from our college, including the free newspaper stand (on account of too many ads in the free newspapers).
Now, I don't really agree with that professor, though I do mind the amount of ads, because we live in the information age (or so we can hear it repeated over and over again) and we have to learn how to deal with ads and other junk information... and one of the ways of dealing with it is bloody ignoring it; I, for one, am most of the time only aware that yes, there was an ad on that page, but I haven't the foggiest as to what for...
However, forcing users to look at ads, especially schoolchildren, is forcing unwanted information down their throats. Well, eyes, actually, but you see my point.
I'm disgusted.
And I welcome any way to subvert such technologies.
Ignore this signature. By order.
If we treat education like some service, optional, profitable, exploitable, then we will eventually get degredation over time, and the quality of education will drop. With that, the investment in the school will drop, and what do you know, education fucking drops some more.
Education is the only thing (technology is derived from the knowledge education provides), that separates our society from those of the primative past. If we treat education as anything but the highest concern, then we have failed our ancestors to learn from the past and prevent the problems of the past from manifesting now.
So, yes I fucking care.
BTW, I was ranting, but I'm not mad at the parent or anyone in particular.
---FourChannel---