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EU May Force iTunes Store To Accept Returns

Sweet Harmony writes "ArsTechnica is reporting that the European Union may soon require online music stores to accept returns. A review of European consumer protection laws has highlighted online sales of 'digital content services' as an area where existing consumer protection laws need to be harmonized. 'The EC would like to standardize cooling-off periods along with other aspects of the EU's consumer protection laws. One of the issues being considered is whether the rules on consumer sales should apply to 'digital content services' like music.'"

25 of 252 comments (clear)

  1. Awesome. by gcnaddict · · Score: 3, Insightful

    Yay! Now I can get 10,000 songs without having to spend $9,999 dollars!

    Oh wait

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    1. Re:Awesome. by sgant · · Score: 2, Insightful

      That IS great! Free songs!

      1. Buy songs from iTunes
      2. Burn songs to CD.
      3. "return" songs for refund.
      4. Enjoy your free music.

      I have to wonder, does this apply also to store bought CD's also in the EU? So can you buy a CD, take it home and rip it to your HD and then return it? Just wondering.

      How does one conduct business like this?

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  2. Returns by celardore · · Score: 3, Insightful

    Most stores wont allow you to return the goods unless they are faulty. Maybe you could say DRM is a fault....

    1. Re:Returns by falcon5768 · · Score: 4, Insightful

      opened CD cases
      Which is a interesting thing here. In a system designed to let you preview the music before buying, where the delivery method it's self is like opening a CD case, how can you have one set of rules for physical items and one for virtual.
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    2. Re:Returns by Anonymous Coward · · Score: 3, Insightful

      And you base your assertion that a huge amount people would suddenly start doing "buy, rip, return" on what, exactly? Do consider that
      1) Whomever would be doing it probably also doesn't mind just downloading the music via some p2p network
      2) "buy, rip, return" requires more effort than just queuing a download on whatever p2p client they would happen to be using
      3) People are lazy

      Also, one can assume that there will be an alert triggered by a high (returns / buys) value.

  3. Norway's not in the EU by VJ42 · · Score: 4, Insightful

    TFA talks about the The Norwegian Consumer Ombudsman, then goes on to say "Many other EU member countries". Norway is, however, in the EEA so may implements much EU regulation anyway, but get your facts right, please. /rant

    back on topic, this is a good thing, just because I buy something online doesn't mean I should have lees consumer protection than if I buy it physically.

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    1. Re:Norway's not in the EU by Lithdren · · Score: 5, Insightful

      Agreed. Consumers need to be protected, virtually no matter what it is you're buying.

      Here in the US of A, many of those protections have been stripped, and you can see what is beginning to happen over here.

  4. Misclick by Talisman · · Score: 5, Insightful

    This would be good for people like myself who accidentally bought "I Wanna Fuck You" by Noreaga & Scarlett instead of the Akwon and Snoop Dog version. It would be nice to get the money refunded, and they can gladly take that song back.

    --

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  5. Why not? by EmbeddedJanitor · · Score: 4, Insightful

    Sure, people could use this to rip off music companies, but the same deal applies to just about any sale or service. Why should music get a special deal because it is digital?

    --
    Engineering is the art of compromise.
    1. Re:Why not? by StarvingSE · · Score: 5, Insightful

      Because there is no physical product here, you are paying to copy some bits to your hard drive. This is what makes sales of digital content a fuzzy area. Usually you can only return an opened product if it is faulty. A digital download is never faulty. If you want to claim that you never listened to the song, how can the company tell, and how can they ensure that the file is deleted after you return it? You can't return software or music on physical media if it has been opened, why should it be any different for a download? I'd say most companies say that if you choose to download the file, it is considered "opened."

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    2. Re:Why not? by vadim_t · · Score: 5, Insightful

      Sure a digital download can be faulty. It can be a recording of a really bad quality, a corrupted file, several minutes of silence, the wrong song altogether, or have DRM attached that prevents you from playing it. There are probably other modes of failure that didn't come to my mind.

    3. Re:Why not? by krbvroc1 · · Score: 4, Insightful

      What makes this different is that the seller wrapped their product in DRM. The whole justification for DRM was to lock up the content to protect 'their rights'. If you wish to return a product, the DRM can be used to revoke your rights, effectively relinquishing your ownership. A return requirement makes perfect sense for DRM'd items. The problem is the sellers want to have it both ways--selling their DRM version, but not providing returns--a lose lose for consumers.

  6. Just one problem... by pulse2600 · · Score: 2, Insightful

    How do you return DOWNLOADED MUSIC?!?!?!? To return something usually means you give that thing back and no longer posess it in exchange for a refund, store credit, or replacement item. How do you return a digital file? It's not like they can check to see if you have it anymore. Even if you delete the file, it can be recovered. You will always have that file unless all your digital media has been confiscated upon "return".

    1. Re:Just one problem... by IAmAI · · Score: 2, Insightful

      if I understood it correctly, this mandatory cooling off period during which returns must be accepted would only apply to content that has interoperability problems. In other words, it is very likely that it would only apply to DRM-protected content. At first I was concerned that such legislation would encourage DRM as that would be the only possible means of revoking downloaded media from a buyer, assuming that they would want to do that if they forced to provide refunds. On the other hand, assuming that you are correct, the legislation could encourage the adoption of DRM-free downloads as the company, presumably, wouldn't have to give anyone refunds. Personally I'd be much more happy without the DRM than without a refund policy :)
  7. Why is this about "iTunes"? by daveschroeder · · Score: 5, Insightful

    Isn't it about any online music retailer, DRM or not?

    Hint: the answer isn't "because iTunes is the most popular store". When Microsoft was targeted for doing things like offering refunds for unused Windows licenses, Microsoft is mentioned explicitly because it is the only one engaged in that behavior.

    So why is only "iTunes" mentioned in stories like these when in fact most (if not all - I haven't checked) also likely have similar practices?

  8. Maybe like this? by EasyT · · Score: 5, Insightful
    I would imagine Apple would de-authorize that song for all your computers and prevent you from re-authorizing it. The "evil of DRM" would allow for this service to comsumers I think.

    Or am I missing something?

    1. Re:Maybe like this? by Ctrl-Z · · Score: 2, Insightful

      You could still burn it to CD.

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    2. Re:Maybe like this? by PennyLoafers · · Score: 0, Insightful

      More complex DRM seems to be the only way out of this, but I thought the EU wanted Apple to drop DRM to allow cross compatibility. Perhaps all the EU wants is an even stricter version of Fairplay that can be used by all other competitors to Apple? This is a step in the wrong direction for digital music it seems.

    3. Re:Maybe like this? by chill · · Score: 4, Insightful

      Thus mandating DRM-only digital purchases. What a wonderful option.

      How about setting a $ threshold (I can't be bothered to look up the Euro symbol right now) for the "cooling off period". "Oh my God! I really can't afford this 52\" HDTV" is one thing. "Oh my God! I spent $2.98 on music!" isn't on the same scale. Suck it up and take the loss.

      --
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  9. DRM by p0tat03 · · Score: 4, Insightful

    My karma's going to go to hell for this, but here's an interesting thought.

    This "return" concept is entirely impossible without DRM.

  10. DRM'd if you do, DRM'd if you don't? by abes · · Score: 4, Insightful

    This is funny, because some of those EU countries are also demanding that the music be un-DRM'd. At least with DRM, you can in theory handle returns in a sane manner (invalidate the license on the music), while for MP3 files, it's much more difficult. One way around this *might* be to finger print the MP3s, and keep a database of what you're allowed to play. Hackable? Yes, but so is everything else.

    Of course, some compromise could probably negate most of the negative impacts, such as limiting the number of returns per year, and only giving in-store credit.

  11. Can't Be Done Without Copy Protection by ewhac · · Score: 4, Insightful
    The only way a "return" on a digital artifact could work is if it was verifiably deleted. It is, of course, impossible to do this, but the only framework within which you can even pretend it's possible is a draconian copy protection ("DRM") regime.

    Personally, I think this is kinda fair-ish. If you're going to pretend that digital files are scarce objects, then you have to accept all the responsibilities of selling scarce objects in a retail marketplace, and that means accepting returns.

    If, however, they were to do away with copy protection entirely, thereby dropping the scarce object fiction, then they could provably make the argument to a technically unsophisticated crowd (politicians) that "returns" are impossible. Under such circumstances, I think we could let music vendors slide on returns.

    So: If you sell with copy protection, you have to accept returns. If you sell without copy protection, then you don't have to accept returns. Seem fair? Fair-ish?

    One side-effect of this might be that you couldn't return music CDs, since they can be freely copied.

    Schwab

  12. You are not buying bits, you're buying enjoyment by EmbeddedJanitor · · Score: 2, Insightful
    It is not a matter of whether or not you listened to a song, but whether you want to keep it. You read the title etc and think this is going to be the best song ever. Buy it and it is crap. So then you want to return it and get your money back. After all, nobody is selling bits here, they are selling enjoyment. If the poroduct does not deliver enjoyment, then it is "broken" - much like clothing that is returned because it does not fit or is the wrong color etc.

    The same will likely also apply to software if this goes ahead. Don't like it or it does not do what you expect? Sell it, or return it. Sure MS etc might make that very hard, but some companies do allow it. Many countries do have comsumer guarantees that support the customer and in that will make it harder for companies not to take back merchandise.

    --
    Engineering is the art of compromise.
  13. Re:You are not buying bits, you're buying enjoymen by jfengel · · Score: 2, Insightful

    That's an interesting way to look at it. Are you also entitled to a refund of a movie ticket if you didn't enjoy it? What about a concert?

  14. Re:You are not buying bits, you're buying enjoymen by AusIV · · Score: 4, Insightful
    I agree. Using that logic, you could return anything you don't like, whether or not it's really defective. It completely absolves the customer of any accountability for doing research prior to making a purchase.

    If a movie is bad, I still pay for it. If I should be upset with anyone, it's whoever suggested I see it in the first place, not the movie theatre. If there were kids crying through an entire R-rated movie because someone didn't want to pay for a baby-sitter and the theatre didn't want to kick them out, I might ask for a refund. If it happens again, I probably won't return to that theatre.

    If I buy a piece of software and it doesn't do what I want, I'm stuck with it. For example, if I bought a music editor, I couldn't return it because it doesn't edit photos. If it doesn't do what it advertised I might look for a refund.

    If I buy music from iTunes and don't like that I can't play it on Linux, I have the choice of burning and ripping, finding an illegal alternative method of removing the DRM, or forgetting about the music. If I buy a song from iTunes and it won't play on my iPod, I'd pursue a refund.

    In short, company's should only have to provide what they tell you they're selling you. If they misrepresent the product, you should be able to get your money back. If you don't do anything to make sure you know what you're buying, I have no pity.