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Google Acquires In-Game Advertising Company

Posted by Zonk on from the that-was-a-googame dept.

Firmafest writes "According to Red Herring Google has purchased an in-game advertising company called Adscape for $23 million. Is this the next logical step to delivering ads where there's sufficient potential buyers? Or is it simply a response to Microsoft acquiring a similar company?"

4 of 44 comments (clear)

  1. Sweet. by EveryNickIsTaken · · Score: 5, Funny

    Awesome.. now I can see a "Google Sponsored Link" to buy a real AK-47 while playing Grand Theft Auto...

  2. Obligatory Penny Arcade link by SighKoPath · · Score: 5, Funny

    Yeah, ads in games... http://www.penny-arcade.com/comic/2006/10/19

  3. No way I'm playing Counter-Strike... by garyok · · Score: 5, Funny
    Can you imagine what the content's going to be if they make the ad content context-sensitive based on player chat between rounds?
    • "OMG ur ballsucking fag!" - gay porn
    • "UR Mom suxx0rs teh cocks" - milf porn
    • "you are so fucking lame" - cripple porn
    • "stop being such a fucking little kiddie" - ehhh...
    --
    One of the penalties for refusing to participate in politics is that you end up being governed by your inferiors - Plato
  4. Re:The only type of in-game advertising I like. . by An+ominous+Cow+art · · Score: 5, Insightful

    The only type of in-game advertising I like is advertising for products in reality simulators, such as car sims. If I'm racing around in a hot car, I expect to see billboards for products. I think such advertising enhances the immersion effect. As long as game developers do not go overboard with in-game advertising by only placing it in natural, reality-based settings where one would expect to see them, I don't have a problem. In this case, it's 'reality' that's broken. You shouldn't be conditioned into expecting to see advertising while driving around a race track or regular streets.