The History of Electronic Arts
Gamasutra is running an extensive article today on the long history of Electronic Arts. Starting all the way back with the days of Trip Hawkins, they move through the days of Madden, Nintendo, small studio purchases and, of course, the Sims. There's also an a whole series of images associated with the article, letting you look back and chuckle about the cover art of games from the past. The article concludes: "Art and commerce have always been uneasy bedfellows, and nowhere is that tension more evident than in the world of video games. Perhaps after looking at the history of Electronic Arts we may have some insight into that hot point of ignition where business and inspiration combine to create cutting edge games. As Trip Hawkins explained, 'Entrepreneurship is a creative art form. Like other creative people, we do it because we have to do it. We have no choice but to express ourselves in this way. But of course like all artists we are optimists, so we believe good things will come ... It is not about making money, it is about making a difference.'"
From a recent article on Wright by John Seabrook:
"When Wright took his idea to the Maxis board of directors, Jeff Braun says, "The board looked at The Sims and said, 'What is this? He wants to do an interactive doll house? The guy is out of his mind.' " Doll houses were for girls, and girls didn't play video games. Maxis gave little support or financing for the game. Electronic Arts, which bought Maxis in 1997, was more enthusiastic. (Wright received seventeen million dollars in E.A. stock for his share of the company.)
Wright's games are so different from E.A.'s other releases that it was hard to imagine the two being united in the same enterprise. But the success of SimCity had already established Sim as a strong brand, and E.A., which by then, fifteen years after its founding, was becoming a Procter & Gamble-style brand-management company, foresaw the possibility of building a Sim franchise. Released in 2000, The Sims was an immediate hit; it went on to become the best-selling P.C. game of all time.
E.A. has since licensed it to many other playing platforms, and issues regular Sims "expansion packs," featuring new content, like Livin' Large, House Party, and Hot Date. (Wright worked on The Sims 2, which was a major redesign, but he has had nothing to do with the expansion packs.)"
It has, but the employee reclassification (at Tiburon, where I work) happened near the end of last year. So while the employee treatment may have changed much earlier, the overtime pay is a more recent thing.
Because of that damn logo I'll always think of Electronic Arts as EOA. Doing crap like that confuses the hell out of an inquisitive 9 year old. And BTW, it wasn't your imagination.
This guy's the limit!