TV Delays Driving AU Viewers To Piracy

Astat1ne writes in with a story in The Register about the delays Australian TV viewers are experiencing getting overseas-produced series and how this is driving many of them to download the shows via BitTorrent and other peer-to-peer networks. The problem is compounded by the fact that Australian viewers are unable to download legal copies of the episodes from the US iTunes website. Quoting: "According to a survey based on a sample of 119 current or recent free-to-air TV series, Australian viewers are waiting an average of almost 17 months for the first-run series first seen overseas. Over the past two years, average Australian broadcast delays for free-to-air television viewers have more than doubled from 7.9 to 16.7 months."

Comments

Why the delay?

[Weaselmancer]

Seriously, 17 months?

Why the delay? What exactly is it that could possibly take so long? You could almost put the DVDs in a hot air balloon and get them there quicker.

Especially considering that this is sales. Who waits that long to make money? Especially in that industry?

Re:Why the delay?

[Anonymous Coward]

Basically the older a show is the cheaper it is to buy. The Australian tv companies would have to pay a lot more to the American production companies if they wanted the rights to a show soon after it came out.

Re:Why the delay?

[krosov]

This is also the case in region 2, where I happen to live. There's a similar delay in episodes of all american shows, from Southpark to Oprah. I'm downloading Southpark and The Daily Show (of which only quotations make it to the region 2 television) solely because I'm not going to wait 18 months until the show is less fresh, therefor less funny, is and broadcasted with commercial interuptions for phone sex, at 23.30h at night when I really do need to sleep. I can get a sure weekly southpark fix from the local bittorrent dealer in a dark alley of an internet and watch it hours after it was broadcasted at prime time. With movies, the same issues occur. Whe have to wait at least 6 months, which made sense in the old days when the marketing machines would also arrive 6 months late. At least the release was in sync with the marketing peak. Now, we do see movie trailers, reviews, blogs, parodies, pleasant scandals and bloopers at the same time the Americans do, thus months before the movies enter our movietheatres. I'm not a film lover, but I can see why people download the movies. Since the advertising reaches us all the way here, the marketing boosts the filesharing! Most DVD players in .eu are region-free now (I 'hacked' mine), otherwise we can't watch the movies we legally order over the internet! There's no way you can be 100% legal!

If you can make a copy of my Ferrari

[Anonymous Coward]

If you can create a cloned copy of my Ferrari without damaging mine, then I'd have no problem with you doing so. Make two.

standard register article

[gEvil (beta)]

I find it humorous that the article talks about how the Australian TV networks are "unable or unwilling to change their programming policies", yet makes no mention about the actual core problem here--the licensing of the content. Yes, if a TV show is produced and owned by an American TV network, then the Australian TV network needs to license it from the American company. They can't just decide to air it whenever they feel like it (which is what this article seems to suggest). Whether the problem is the American company not offering up the content for licensing, or whether the Australian companies don't want to pay the fee until it's lowered needs to be mentioned in order for this article to be more than an uninformed gripe. Then again, it is the Register, so it comes as no surprise to me that it's actually missing the point...

Re:standard register article

[Mateito]

Many of the US shows last year (CSI and SVU spring to mind) had double episode end-of season finales. In the US, these were aired a week apart, so that the cliff-hanger was resolved in 7 days. Here in Australia, the local networks played half the finale around mid-November, then advertised that the second part would be shown in early February. This is an absolutely dispicable way to treat your loyal fans. So, yeah, I pulled down the second half via P2P. Stuff them.

And you know what? I discovered that could get an HD version with no commercials and with better sound. So, I kept doing it... just for one or two of my favourite shows. I can honestly say that if the local networks hadn't treated me (the viewer) with such contempt, I never would have bothered to look around the Net, never worked out which P2P client was the most efficient, and frankly would be watching them on local TV week to week.

Note that most of the current shows are aired only a few of months after the US. Heroes, NCIS, House and Grays Anatomy all fall into this catagory. We are about 3 or 4 episodes into the current season of each of these. I think in the US the episodes are up to the mid teens. The delay in airing doesn't bother me, but being forced to wait four months for the resolution of a double episode pushed me over the edge.

Re:standard register article

[grimJester]

I don't even know how far behind the shows I watch are in Finland anymore. There simply is no legal way to get them within a reasonable time. I've quit watching TV almost completely - all I watch nowadays is BBC News or found on the net.

I follow several "currently airing" series. Battlestar Galactica, Stargate, SG Atlantis, Rome, The Simpsons, South Park to name a few. I'd be happy to pay, for example, $2/episode for subscriptions for these if I could get them to start downloading from a trusted source as soon as they're available. Heck, I'd be willing to develop the service for a pittance. Still, the content providers are more concerned with preventing the audience from viewing their product than making it possible for the audience to view said product.

The current state of copyright no longer serves the purpose of making as much art as possible available to as many as possible. It needs an overhaul. Badly.

Re:It's Still Wrong

[unformed]

Who said it's about justifying piracy? It's not. It's still wrong, but it shows that there IS a market that is willing to pay for it ... if it was provided.

Piracy isn't justified, but if the consumers want to see a TV show, they will. The question now is, are you going to sell it to them, or are they going to have no choice but to steal it?

Piracy is bad

[bhalter80]

While piracy is bad, I think most people would agree, this study shows an interesting phenomenon of our shrinking world. With the increased availability of digital content the barriers to acquiring a product available in a region of the world that is not your own are almost non-existent. In the past you would have to fly to the region that had the product you sought out, buy it and fly back or have it imported via some other means. Now there is no technological reason you shouldn't be able to do the same, just some legal hurdles imposed by countries out to make a buck anywhere they can and media companies out to do the same. I don't know what the solution to the former is but in regards to the latter I would think this would be enough to show that there is a demand for the content and for them to find a way to distribute it.

Re:Piracy is bad

[frdmfghtr]

Now there is no technological reason you shouldn't be able to do the same, just some legal hurdles imposed by countries out to make a buck anywhere they can and media companies out to do the same. I don't know what the solution to the former is but in regards to the latter I would think this would be enough to show that there is a demand for the content and for them to find a way to distribute it.

I don't follow how you can say that the "countries" are out to make a buck...unless you are referring to government officials who will allow their influence to be, well, "influenced" by the industry that wants to make a buck then make another one without extra effort.

I would like an explanation from somebody in the industry as to why content is not made available to more viewers/listeners/etc. Demand is there; we see that in the amount of sales that come from online digital resources and transfers via other means such as BitTorrent. If there is demand for your product, you can do business and profit. If you don't do business, somebody else will.

People download from p2p nets because YOU (the content provider/copyright holder/whatever term you want to use) won't provide quality content and a reasonable price. Do that, and you will profit. Those who continue to use p2p weren't going to buy your product anyway, so you have lost nothing.

It all seems so simple, I must be missing something somewhere.

Re:It's Still Wrong

[pnattress]

You can't afford a Ferrari. That doesn't mean it's not available to you, just that you don't have the means to get it. The issue here is that Australians don't have the means of legally acquiring this material. They can't even log on to the US iTunes and pay for it. That's the problem.

I love how Slashdot has become the only place to come for incorrect car analogies.

No surprise

[Dan East]

I guess a bunch of execs are sitting around the board room table, still thinking it is 1970 and they have exclusive control over video distribution of their content. It will probably take an entire generation worth of executives to die off before some of these industries can reform. It really takes serious denial to think that consumers would prefer to wait for them to broadcast the content over their channels, when it can be obtained immediately, on-demand, in HD without commercials for free.

Dan East

Re:It's Still Wrong

[anagama]

I disagree with you here. Note, I've been modded flamebait and troll a lot for saying stuff against the partyline on copyright. The problem with piracy is that has the potential to harm producers because some people who would have paid won't (it's impossible that all copyright infringers absolutely never would have paid for the content). Thus, the producer is harmed by illegal downloading and it should not be condoned.

This situation different. If the material is not released in any pay format, the content producer cannot possibly suffer any negative consequences by banned groups' piracy.

The question is different when there is delay as in this case and there are more questions to be answered. For example, do all shows make it to Australia or just a few? Why exactly are the content producers delaying so long? Is it actually the AU media that is standing in the way of distribution?

Answers to these kinds of questions could sway my thinking (remember, it is based on the potential for lost sales, not any "moral" argument posed by either side). If it is simply a choice by the content producers not to sell to AU, then I don't really have a problem because they would never have made a dime of Australia. I would think the answer though is more complicated. Politics? Protectionism?

Re:It's Still Wrong

[anagama]

Chances are these people aren't stupid, but have looked at the numbers and concluded that people aren't willing to pay enough for them to make a profit.

How does that make sense? If they intend to never sell in AU, they've made the show with the presumption it will make a profit in other markets. If it turns out they can also sell in AU, then that's all pure bonus money. And how much exactly would it cost for them to get the show on iTunes? Doesn't apple actually provide the bandwidth for their pay stuff? There's just no downside.

Re:It's Still Wrong

[MostAwesomeDude]

Woot, a troll.

Okay, so listen up. If you can't afford a Ferrari, that is understandable. Ferraris are spendy little cars. But DVDs? They're perfectly affordable. So is basic cable. The problem here is not cost, not at any level -- Australia is an English-speaking country with similar obscenity laws and a excellent grasp of American culture. There should not be any costs associated with "preparing" episodes for export to Australia, neither for broadcast nor for DVD.

People are pirating it because there is no other way to get it. For some inexplicable reason, the industry seems to think that there is little to no demand for importing these shows, and so they've neglected to do so. It's sort of sad, really; the industry hasn't always been this way. For example, Cartoon Network started airing late-night anime precisely because polls showed that the biggest demographic of anime fansubbers and traders was also the demographic most likely to sit up late at night and watch cartoons. While this may not seem like a big deal to you, it was an amazingly awesome thing for anime lovers, and I think that Cartoon Network got it right.

Your "wait for it" method assumes that the show in question will in fact be aired and released in Australia regardless of consumer input. This is not true. There are many shows in markets which simply never arrive in places due to a lack of demand. For every anime imported, dubbed, edited, NTSCed, and aired or released in America and Canada, there are dozens that they predict just won't sell no matter how snazzy the packaging is. The only way to show that there is a serious demand is to pirate the shows.

The TV business is usually not as receptive to input as the Adult Swim guys. They don't understand much besides money and ratings. The only way to force them to speed up their importing schedules is to create economic impetus -- to pirate the shows that are being demanded. Anything else is futile.

Brainwashed

[clang_jangle]

You sir are brainwashed.

The people who began calling the process of copying files from the network w/o the permission of the "IP owner" "piracy" and "stealing" are the **AA parasites, and they add little to no value while conspiring to hold us all back technologically and for what? To keep milking a clearly obsolete business model.

Data wants to be free; we can only restrict distribution and charge $$ for it by making some artificial arrangement (which is always going to be defeatable). Even so if they would price their "IP" at a level the market is willing to bear and provide it in a format people find useful (vs restictive) most people would rather just buy it, it's easier.
These are some *reasons* piracy happens.
So the real excuse makers and criminals here are the **AA .

All this is not big news --- do try to keep up old man!

The post about copying the ferarri is spot on and should be modded up.

Re:Brainwashed

[Dun Malg]

Data wants to be free;
Oh god, not that crap again - data isnt tangible, it doesnt want to *be* anything, let alone free. Hey genius, let me introduce you to the fascinating world of Rhetorical Devices.
Note that those with "nothing to lose but [their] chains" need not actually be confined by chains, nor does a comment of "I wouldn't want to be in your shoes" have anything to do with the relative merits of footwear.
"Information wants to be free" is a catch phrase, shorthand for the larger, more complex principle that the entire purpose of information is to be shared. But you knew that. You were just being an ass.

Tape Trading

[mrshowtime]

It seems that in the torrent age, everyone has forgotten that tv shows used to be traded on VHS all over the world. I used to get Dr. Who episodes from my cousins in England (I had a very expensive PAL/NTSC converter-player) and I used to trade episodes with a lot of people all over the world. Now I can just download whatever tv episodes that I want. I don't understand why nobody gave a shit about tape trading, but now if I share a private torrent or a custom made dvd of a tv show with my friends, instead of sending them a tape, I am a now PIRATE! Television has always been regarded as "disposable" entertainment. It was not till Lucille Ball started filming all her show that anyone thought that a tv show could hold any future value after once it aired. Look at the BBC, they have had a policy of no reruns past the original broadcast. While we here in the states got to watch Dr. Who/Blakes 7 over and over again on PBS stations, it was difficult to find old episodes in the UK.

Re:It's Still Wrong

[MillionthMonkey]

Well, we wanted all this "globalization", didn't we? And we have worldwide communication now, don't we? So why do they act surprised when people start pirating titles when they delay release dates across different continents by months?

I mean, geez, who's running the television industry, the Dutch East India Pictures Association? Why is their incompetence the fault of the market? Why do we have laws to protect incompetence?

Helpful hint for non-USians to use iTunes

[patio11]

You *can* download from US iTunes. You just need an American address, an email account which is not the same as the one linked to your AussieTunes account, and a US payment method. For the American address, you can use the White House for all I care (or, if this scares you for some reason, use Google maps to pick out a city/state at random and use "1234 Maple Street" with the appropriate zipcode). The email can be whatever the heck you want. The payment method is the only tricky part, and its a lot less tricky thanks to eBay. You see, lots of people who get gift certificates but really wanted cash put them up on eBay and some other sites. Buy some gift certificates from eBay (at a discount to face value), get the codes mailed to you, use them to buy from iTunes. Since you aren't inputting a credit card they won't have the computer verify your address because there is nothing to verify it against.

I keep two iTunes accounts around, one for Japan and one for the US. Thankfully they don't do geotracking or anything, and they'll both happily integrate into the same iPod/iTunes/etc.

(Incidentally, the White House address:

The White House
1600 Pennsylvania Avenue NW
Washington, DC 20500
)