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An Ad Upstart Forces Google to Open Up a Little

Posted by Hemos on from the from-the-smallest-mustard-seeds dept.

The Firehose brought us a link from the NYTimes about Quigo. As the Times feed says: "Yahoo and Google are facing a challenge from a tiny adversary named Quigo Technologies over contextual text ads online." And while obviously not in the same financial league, it is good to see more competition in this space.

2 of 58 comments (clear)

  1. Re:Compatibility by ack154 · · Score: 5, Informative

    Turn off adblock. It looks like if you have any of the adblock subscriptions the entire site is blocked. I just checked the "blockable items" list for the site and EVERYTHING was red.

    Works fine after that.

  2. Quigo's best hope: buyout by a major player? by CodeShark · · Score: 2, Informative
    For the sake of discussion, let's assume that Quigo's technology does create an effective ad-words competitor. If it doesn't make it into mainstream use, it doesn't matter, and without a major player such as Yahoo behind it, I frankly don't see how the "newly" available solution gets funded.


    For example, assume I start up a brand new, state of the art TV channel -- but don't have much money to advertise it, don't have much money to hire professional marketing and sales pros to build a revenue stream. Also assume that if my channel succeeds, I take money from the big network channels in my area. Do you realistically think that the main channels (including cable) really want to help me get a leg up?

    Then compare what happens if a well known VC with many many clients backs my new channel, funds a well-crafted sales and marketing campaign, advises his clients to use my new channel, etc.

    Which do you think is more likely to succeed?

    --
    ...Open Source isn't the only answer -- but it's almost always a better value than the alternatives...