EMI — Ditching DRM is Going To Cost You
33rpm writes "EMI has told online music stores that selling its catalog without DRM is going to cost them a lot of money. 'EMI is the only major record label to seriously consider abandoning the disaster that is DRM, but earlier reports that focused on the company's reformist attitude apparently missed the mark: EMI is willing to lose the DRM, but they demand a considerable advance payment to make it happen. EMI has backed out of talks for now because no one will pay what they're asking.'"
EMI is trying to connect the dots between no DRM for online sales and profit, but it is hard to see for a large corporation. It is easier to visualize how everything could (but wont) come together with a DRM scheme than without one. While EMI says they are willing, they, along with everyone else, are unlikely to embrace DRM free media until the idea of DRM free and profit being mutually exclusive is out of there heads. Once the day comes when a company can connect the dots and forecast long term profit off a DRM free scheme, it will be so. Right now the market is changing quickly and companies are sticking to their guns right now. While we all know it is the right direction to head, it is hard to convince a large corporation with huge amounts of money and jobs at stake. Would you want your employer to venture down an uncharted route when your job is at stake if it fails? Probably not.
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