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Sony's Harrison In No Rush to Lower PS3 Price

Posted by Zonk on from the out-of-reach dept.

njkid1 passed on a link to a GameDaily interview they conducted at DICE with Phil Harrison, SCE WorldWide Studios President. Harrison stays mostly positive throughout the article, pointing out that the availability of consoles is a sign of a healthy supply chain. He denigrates rumble in controllers as a 'last generation' feature, and specifically discusses the company's decision-making process for lowering prices: "The PS3 technology, as with any of our platforms, starts off life at a high price and then we engineer cost out of it. And that process is an investment that you make to combine chips into a single chip or to reduce components or combine components and redesign things, and that investment is part of our planned R&D effort to reduce cost. At the appropriate time and when we can afford to, the business model of the industry is to pass those savings onto the consumer, but we're a long way away from doing that yet."

7 of 107 comments (clear)

  1. What a coincidence! by TomatoMan · · Score: 5, Funny

    I'm in no hurry to buy one.

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    -- http://frobnosticate.com
  2. Excellent!! by rlp · · Score: 5, Funny

    As a Nintendo shareholder, you have my deepest gratitude.

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    [Insert pithy quote here]
  3. Read for translation by 192939495969798999 · · Score: 2, Funny

    "So long as you suckers keep paying full price, we have no reason to offer a discouunt! Muhuhaha!"

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    stuff |
  4. Gee, Phil, thanks for letting us know by elrous0 · · Score: 2, Funny
    I think the entire gaming world just breathed a sigh of "Who gives a rat's ass?"

    Seriously, is there any real reason to buy one of these things at ANY price right now?

    -Eric

    --
    SJW: Someone who has run out of real oppression, and has to fake it.
  5. Re:I don't understand by Anonymous Coward · · Score: 1, Funny

    The problem with your logic is that you've just reasoned a Benjamin out of existence, even comparing the premium 360 to the low-end PS3. If "affording to be a gamer" requires a mindset that ignores such large sums, then I ought to hang out at a gaming store with a cloth and shoe polish.

  6. Re:Why reduce price when it's still selling well? by Chibi+Merrow · · Score: 2, Funny

    Sony has finally, it seemed, ironed out demand problems

    I agree. They've done an excellent job of killing practically any demand for their latest console. :)

    --
    Maxim: People cannot follow directions.
    Increases in truth directly with the length of time spent explaining them
  7. Re:Of course not... by monopole · · Score: 2, Funny

    The last thing Sony needs is ill will from the people who were still loyal enough to have already bought a PS3.
    I don't think they'd worry about such a small number of people.