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Sony's Harrison In No Rush to Lower PS3 Price
njkid1 passed on a link to a GameDaily interview they conducted at DICE with Phil Harrison, SCE WorldWide Studios President. Harrison stays mostly positive throughout the article, pointing out that the availability of consoles is a sign of a healthy supply chain. He denigrates rumble in controllers as a 'last generation' feature, and specifically discusses the company's decision-making process for lowering prices: "The PS3 technology, as with any of our platforms, starts off life at a high price and then we engineer cost out of it. And that process is an investment that you make to combine chips into a single chip or to reduce components or combine components and redesign things, and that investment is part of our planned R&D effort to reduce cost. At the appropriate time and when we can afford to, the business model of the industry is to pass those savings onto the consumer, but we're a long way away from doing that yet."
You mean Sony isn't completely obsessed with the price of their console, like the press is? They don't feel bad about the lack of rumble, like the press does? They have their own strategy that doesn't involve pleasing the press?
I'm just not getting it. Can someone in the press tell me what I should think about this?
Next you'll be telling us that Sony isn't planning on trying to make every XBox 360 and Wii fanboy happy. Surely not even Sony would ignore such a vocal crowd -- would they?