Slashdot Mirror

← Back to Stories (view on slashdot.org)

Google and YouTube Continue To Struggle With Details

Posted by Zonk on from the everyone-has-got-to-be-your-best-friend dept.

An SFGate article looks at the still rocky road that Google and YouTube are traveling as they try to iron out after-merger details. Hanging in the air are things like the Viacom takedown request, competition from Joost, and deal-making with organizations like the NBA and BBC. They're also concerned about little things like, you know, making money. From the article: "Tensions [with IP holders] haven't reached lawsuit status -- yet. Such a fight could be long and costly, but with Google's backing, YouTube could afford it. And that may be why media companies have held back so far, [IP lawyer Lee] Bromberg and others said. Google and YouTube have something to gain from deal-making, too. For the company to make money from advertising -- and the potential is huge, with an estimated $70 billion to $80 billion spent in television advertising -- Google and YouTube need the premium videos. Because viewers are more likely to watch these clips than myriad user-generated ones, advertisers are willing to pay more for them. "

6 of 52 comments (clear)

  1. The internet is for... by smeagols_ghost · · Score: 3, Insightful

    Porn.

    1) Spin off an "adult" section of YouTube.
    2) ???
    3) Profit

    1. Re:The internet is for... by clickclickdrone · · Score: 3, Insightful

      Would Paris Hilton style sex tapes be premium content?
      Having seen it, no. In fact having her tape available for free would stop be subscribing in case I ran in to it accidentally. I wouldn't give her the time of day if you paid me. Seriously.
      --
      I want a list of atrocities done in your name - Recoil
  2. Competition from Joost? by vivaoporto · · Score: 5, Interesting

    Competition from Joost? There is no such thing, nobody knew (or knows) what Joost it, while YouTube already hit the mainstream media.

    The deal between Viacom and Joost is like when that beautiful cheerleader, after breaking up with the handsome quarterback, chases him and says "I'd rather to sleep with the first idiot that passes by me that going back to you". And picks up the first idiot that passes by her. And gives him a big sloppy kiss.

    That "first idiot" is Joost. Everybody knows that Viacom end up ironing a deal with Google, and that they will be back in bed soon, so, no need to give him false hope.

  3. They're still thinking in the old paradigm. by ViX44 · · Score: 3, Insightful

    "Because viewers are more likely to watch these clips than myriad user-generated ones, advertisers are willing to pay more for them."

    Isn't the myriad the point? YOUtube, and not THEIRtube? It appears to me this is an attempt to finally define the internet's replacement for television, since past attempts to hybridize (WebTV, for example) have failed to become accepted as widely as the entertainment industry would like.

    If They were paying attention, they would realize that you need to advertise evenly. It doesn't matter if someone's watching the second episode of Who's the Boss or three fat kids on a webcam lip-syncing to The Safety Dance, someone is watching a video, give them an ad. Selling ads specifically on a given video is TV-era thinking. This is the mighty internet tube system, it doesn't work the same way.

  4. Such is the end of cool things... by okinawa_hdr · · Score: 3, Insightful

    ...when bean counters get their hands on something, and make it all about the money.

    --
    okinawa japan
  5. Re:YouTube is about your content fuckers by gnufied · · Score: 3, Insightful

    Somebody already pointed out, YouTube is in fact, not the right tool to watch movies and series online. it would suck, that way anyways.