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Apple Care Efficiency When Macs Break?
cyber-dragon.net asks: "I have long been a staunch supporter of Apple and Macs, however my recent experience with trying to bring them into my department, at work, has been disappointing. We had a Mac Pro (the big quad processor monster) die after four days. Of course, this kind of stuff happens, and everything else has worked flawlessly. I even dealt with the inevitable teasing about the shiny new Mac being a lemon.
Almost four hours dealing with Apple Care, three hours dropping off and picking up my computer at different stores, as per their instructions, trying to get this done quickly — I am beginning to wonder if Apple really wants business customers to rely on these machines. Much as I may dislike Dell, when my Linux box died it was fixed in four hours, and I spent maybe 20 minutes of my time setting up the repair. I have spent seven hours of my time so far on this Mac, and it still will not power up. Is this just me or have other people lost critical business machines to the depths of Apple Care inefficiency and lack of business level support?"
...for consumer support. It sounds like the problem you're having is that you're demanding the type of turnaround that many business-level plans provide. Yet Apple doesn't have a standard business-level plan in place.
The normal process is that you drop the computer off, wait a week or two, and pick it up to find it in spectacular condition. (Usually better than when you dropped it off; above and beyond fixing whatever you brought it in for.) The key is that you have to show a modicum of patience, something which businesses often can't afford to do.
Now that's not to say that Apple doesn't want your business. In fact, I imagine that Apple would love to provide corporate support. But you're not going to find it in their stores. What you need to do is contact Apple Corporate and explain the situation. Tell them that you've been tasked to covert your business from an all-Windows platform to an all-Mac platform. Explain that the AppleCare store plans appear to be insufficient for your needs, and also explain the exact issues you've had with them.
I would be very much suprised if Apple didn't assign you an account representative to take care of your needs. It might require a bit of FexExing back and forth, but you'll get support handled a lot better than if you try and take your needs to the geniuses (pun intended) at the Apple Store.
Good luck!
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As a disclaimer, I spent a large chunk of the 90's working for several large Apple Ressellers.
However, I think the basic problem here is one of approach, rather than Apple's response.
Let us put this in another way, altogether:
You run a small business, and you use HP/Compaq machines.
Who do you buy it from?
Most small businesses will probably go to either a large VAR (CDW, etc.) or find a local reseller of HP, who also provide support.
However, I suspect that it is safe to say that you probably aren't going to trundle down to Best Buy and purchase all of your hardware for you business from them.
When you purchase a computer (including support) from someone who understands the needs of the business community, your response to any problem will be significantly different than purchasing from a consumer-oriented store.
This is the same situation with Apple. Apple Stores (at least where I live) are in shopping malls. They are pandering to people who think that every computer should come with a free IPod, because that is their market.
However, again, at least where I live, there are at least two Apple resellers that specialize in business and know perfectly how to support a business customer.
At the time I was a tech, working for one of these companies, we supported every Fortune 1000 company in 40 miles who had a Mac in the office (which was most of them). When they called, we understood the difference between business support and everything else. When a marketing department for a Fortune 500 calls because their server died, it needs to be fixed now, not next week.
Not only that, but we were properly equipped and trained to support the business community. At the time I did this, I knew virtually everything there was to know about upgrades, patches, memory fixes, and hardware that Apple sold. Not only that, but I knew the same thing about every 3rd party product that my customers used. This included Quark, Adobe's full line, Macromedia, and hundreds of other programs, including business support software such as 3270 emulators and 3rd party software to connect Mac's (this was mid-90's) to Windows networks and servers, as well as mainframes.
The reality is that if you are purchasing your business hardware from a mall-store, you've made a serious error in the first place. Find a local reseller, preferably one who sells Mac's to businesses.
The other support issue is one of being able to determine software versus hardware errors. I can't tell you how many times some bizarre piece of shareware that some idiot long-haired birkenstock wearing graphic artist installed that caused problems with memory. A less savvy tech could very well have spent a day or two RMA'ing the memory to Apple, rather than knowing enough about the systems to properly diagnose.
In order to get business class support, you need to find a business class reseller. Relying on the home user support mechanisms won't buy you anything.
My advice: get out a phonebook and find a few Apple resellers nearby. Call them up and maybe meet with them. If you have a decent number of machines (which when I did this was usually about >2) and agree to buy through them, I'll bet money they will assist you with issues. The other place they will be able to assist is in working with Apple's AppleCare process. They do this every day. They know how to get through the system, and have done it countless times.
Bill