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Nielson Results Reveal Consoles on the Rise

Posted by ryuzaki0 on from the hard-not-to-like-those-apples dept.

eldavojohn writes "Nielson ratings are in and the results are that gaming is continuing its steady trend upward. A study released Monday entitled 'The State of the Console,' describes America as an increasingly game-centric country. 'Nielsen Media Research found that 41.1 percent of households with televisions in the U.S. now have gaming consoles. That number represents an 18.5 percent increase since 2004, according the research firm, who used a sample of 12,000 TV-viewing households for its report.'"

6 of 20 comments (clear)

  1. Big surprise? by Xiph · · Score: 2, Funny

    This cannot possibly surprise anyone, seeing how 3 new consoles have just been launched, and loads of advertising dollars have been pumped into it.

    i wonder who comes up with stuff like that, but I've been inspired...
    The days of the next summer will be warmer than the nights of next winter.
    Cars will not start driving in reverse on highways.
    Solar electricity will do during summer than winter, especially in countries far from the equator.
    water will run downhill, or evaporate.
    war will break out somewhere.
    I will get frustrated by non-news

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    Blah blah sig blah blah blah irony blah blah
    1. Re:Big surprise? by Dogtanian · · Score: 2, Interesting

      The whole nielson rating thing stinks to high heaven. What the game console manufacturers can't count the number of game consoles they have sold and have to rely on B$ statistical manipulation. I own a TV-based games console. It's a late-70s/early-80s "Prinztronic" console with a single cart containing several Pong-like "sports" games. Does this count?

      Does my Nintendo DS count (even though it's not a TV console)?
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    2. Re:Big surprise? by PFI_Optix · · Score: 2, Informative

      Err...they're counting console users, not console sales. So they should be counting Atari 2600s right along with PS3s.

      This is a survey about how many people are *playing* games, not buying them.

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      120 characters for a sig? That's bloody useless.
  2. Digital Metrics by ryanhornbeck · · Score: 2, Interesting

    If I remember correctly, Nielsen was fighting tooth-and-nail to avoid gathering metrics directly from users digitally. The reason for this was that once corporations found out that a large portion of modern television viewers did not watch commercials (Tivo, DVR, etc.), they'd realize the money they'd spent on ads was wasted. I can't blame them. Wonder how skewed the stats really are?

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    Vocal minorities are often confused with silent majorities.
  3. Leslie Nielsen says consoles are on the rise. by Rob+T+Firefly · · Score: 2, Funny

    Surely he can't be serious?

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    1. Re:Leslie Nielsen says consoles are on the rise. by KefkaTheMad · · Score: 3, Funny

      He is. And don't call him Shirley. I hear he hates that.