Subliminal Messages Might Actually Work

GrumpySimon writes "New research indicates that subliminal messages may actually work. In a paper titled Attentional Load Modulates Responses of Human Primary Visual Cortex to Invisible Stimuli, Bahrani et al. demonstrate that even though stimuli may not be available to consciousness, they are processed by the visual cortex. While I'm sure that marketing agencies all over the world are rubbing their hands in glee at this news, the authors report that there's no evidence that this can make people buy things against their will. So with any luck the use of subliminal messages in advertising will remain an urban legend."

Comments

Re:Purpose, Method, Consequences of Subliminal Ads

[The Bungi]

Nice. Do you work for Microsoft or do you curse to make yourself feel big?

Now now twitter, let's not go there, OK? Do you also work for "M$"? Or not?

Isn't it amazing what a few bored ACs are able to dig up on you? Too bad they're not posting anymore...