How Exclusive Will Exclusive Games Be?

Gamasutra's regular 'Analyze This' column (which gets answers to topical questions from industry analysts) today ponders the exclusivity of next-gen games. With the costs of developing a AAA title ever on the rise, the article seeks out the answer to whether truly exclusive titles (games that are only released on one platform) are a thing of the past. "I feel title exclusivity for [third-party] developers is less important then title differentiation. All three consoles have strengths, and I would advise [developers] to clearly develop with the console in mind, and I would stress differentiation within their titles. This clearly poses a problem for smaller, more financially strapped developers who don't have the budget to develop what is in essence three separate games. - Ben Bajarin, Creative Strategies"

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Exclusivity Only Makes Sense...if it makes sense.

[Lensar]

From the Article:

"In my view there is no incentive for third parties to develop exclusively for a single platform, unless there is some form of financial inducement from the hardware manufacturer. If you want the largest potential user base, you go multi-platform." - Ed Baron

This pretty much sums up the issue. Until such time as the platforms themselves provide such differentiation factors that affect core game design, developers are much better off by releasing products on as many platforms as possible.

The Wii Remote is one example of the type of thing that can differentiate platforms. If the core design of your game is one that hinges upon a feature that is only available on a single platform, then you almost de facto exclusivity. If the core elements of game play can't be pulled off if you port to another platform, then it makes no sense to do that port.

Ultimately, the issue of exclusivity remains in the hands of the hardware manufacturers. If they design new hardware with unique and compelling features that ultimately support unique design elements on their platform, they will win the exclusivity they so desire. On the other hand, they can simply resort to the checkbook and buy their way into exclusivity.