"Market Share" "Installed Base" and Consumer Electronics

redrum writes "Analysts and reporters like to talk about market share statistics, but the conclusions they draw are often misleading, RDM reports. Market Share Myth 2007: iPod vs Zune and Mac vs PC takes a look at how numbers are used to paint grossly inaccurate portrayals of the market share of the Zune among iPods, and alternatively the Mac among PCs. A follow up article, Market Share vs Installed Base: iPod vs Zune, Mac vs PC demonstrates how the conventional wisdom of market share reporting can be turned upside down by simply comparing what vendors actually sell. An eye opening, in depth look at the real numbers behind PCs, music players, and console games."

Comments

Re:Who is redrum?

[Joebert]

While you suck on pop music and network television, the rest of us will be changing the world.

You're not going to get rid of the pop music & network television are you ?
I don't think you realize how long it took to get that automated babysitter working like it does.

Re:"Myth busting" with undocumented assumptions?

[0xdeadbeef]

Have you considered the reasons for that lifespan?

PCs are cheap as dirt, and the components are modular and replaceable. Upgrading is not quite the life decision it is with a Mac.
There is a lot of PC software. To compete, PC software consumes resources in a never ending arms race to impress users.
The upgrade cycle is implied. PC software is written with the expectation that most users will have current hardware.

And BTW, as the Mac cultists were eager to point out in that laptop reliability thread from a few weeks ago, anecdotes are like opinions in that they are like assholes. Everyone thinks their ass is demonstrative of reality, while actually, strippers shave and bleach theirs. Does that clear things up?

Re:There are three kinds of lies

[zoomshorts]

Thank you Samuel Clemens :)