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Microsoft Segments Linux "Personas"

Posted by kdawson on from the facts-based-dialog dept.

RJ2770 writes "Microsoft has started a project for their partners to help identify the personas of different Linux users in an attempt to sway them toward Microsoft products. In addition to the web site there is a podcast on the market research behind the project, again directed at Microsoft's selling partners."

4 of 558 comments (clear)

  1. Re:Is this a hoax? by hedwards · · Score: 5, Insightful

    MS should really start by figuring out what is useful for their users, then for Mac/Linux/BSD/something else users want.

    I personally wonder at what point "innovation" was defined as get in the way of the two functions all ones users need. Just make an OS which is fast/efficient and doesn't throw up cryptic error messages regularly and I will be reasonably happy with whatever else goes on.

  2. It's not that difficult to figure out... by FlyByPC · · Score: 5, Insightful

    Linux users are, among other things:

    * People who like knowing what their computer is up to (kind of like motorheads for the information age);
    * People who don't like M$ deciding how their computers will work;
    * People who don't want to spend money when a more reliable solution exists for Free;
    * People who believe that competition is a Good Thing (tm);
    * People who resent being called pirates (at least without being able to make others walk the plank!)

    --
    Paleotechnologist and connoisseur of pretty shiny things.
  3. Missing persona by jmorris42 · · Score: 5, Insightful

    What is a Microsoft sales troll supposed to do about the missing entries:

    FSF True believer: If it ain't Free it isn't an option.

    Disgusted Ex Microsoft customer: Experienced Microsoft products since they were in ROM chips and hasn't found one yet that wasn't a roach motel. Doesn't plan on wasting money on more of the crap until they manage to get several in a row right... i.e. never.

    Political MS hater: Hates evil corporations in general, believes Microsoft more evil than Exxon-Mobil, AT&T, IBM or the MPAA. Believes Microsoft is an unrepentant monopolist hellbent on enslaving the world.

    Then there is me, a little bit of all three. :) Come on, come try and sell me some Windows Server 2003 licenses.

    --
    Democrat delenda est
  4. Re:The gloves are off by jlarocco · · Score: 5, Insightful

    Microsoft is taking you seriously now - you better start doing the same thing.

    Eh, fuck 'em. You can't stop people from working on software in their free time and giving it away.

    Not everyone cares about "beating" Microsoft.

    --
    Maybe not