Sony Exec Says Luxury Could Be PS3's Downfall

Via Next Generation, an interview with CEO of Sony Corporation Sir Howard Stringer on the site CEO Exchange. In the piece they report that Stringer has gone on record as saying the PS3's price may be its downfall. This is the first indication we've had from Sony's upper management that the console's price may just be too high. "Wii is a wonderful device, but has a different target audience. If we fail, it is because we positioned PS3 as the Mercedes of the videogame field. PS3 is after a different audience and it can be whatever it wants -- a home server, game device, even a computer." Relatedly, a Goldmann Sachs analyst has opined that a PS3 price cut could come this year. Assuming they drop the price by $100 or more, this might blunt the objections many have to the console's lofty pricetag.

Comments

This has already happened

[voice_of_all_reason]

"What? A console war? I know what to do... Let them eat cake!"

Of course, we all know what happened the last time someone was this blind.

Sir Howard Stringer then said...

[Anonymous Coward]

TONIGHT WE DINE IN HELL

Re:Ingenious!

[stratjakt]

You mean a mac. PCs can only do boring business related tasks. Don't you watch TV?

Macs are SO HIP man. The technology in those things is light-years beyond what's in a PC.