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Sony Exec Says Luxury Could Be PS3's Downfall

Via Next Generation, an interview with CEO of Sony Corporation Sir Howard Stringer on the site CEO Exchange. In the piece they report that Stringer has gone on record as saying the PS3's price may be its downfall. This is the first indication we've had from Sony's upper management that the console's price may just be too high. "Wii is a wonderful device, but has a different target audience. If we fail, it is because we positioned PS3 as the Mercedes of the videogame field. PS3 is after a different audience and it can be whatever it wants -- a home server, game device, even a computer." Relatedly, a Goldmann Sachs analyst has opined that a PS3 price cut could come this year. Assuming they drop the price by $100 or more, this might blunt the objections many have to the console's lofty pricetag.

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  1. If you want quality, you have to pay for it... by Mark+Gillespie · · Score: 0, Troll

    If you want quality, you have to pay for it...

    Personaly, I would rather pay £100 more for something faster, quieter, better built and most importantly reliable...

    Look at the junk of junk 360, with it's 1 in 3 failure rate, and jumbo taking off in your living room noise levels.. it's obvious it was designed in a rush and thrown together in a sweatshop in mexico or eastern Europe...