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How Microsoft Can Make Zune a Success

jcatcw writes "Zune had potential, but 5 months in it barely gets passing grades. According to the article, there are five things Microsoft must change: 1) The built-in Wi-Fi, aka 'the social,' was a bad idea. 2) Tell newbies what it can do. 3) Create a low-end, flash-based player. 4) Push subscriptions. 5) Make it sexy. A Microsoft representative said, about the wireless concept: 'We felt we were addressing the social aspect of music, and the research we've done has shown that people understand the concept that wireless enables sharing ... but the tagline, while provocative, hasn't meant a lot to consumers.'"

5 of 305 comments (clear)

  1. Missing Steps by Cornflake917 · · Score: 5, Funny

    6) ???
    7) Profit

  2. A success? by Anonymous Coward · · Score: 5, Funny

    Well, if you go read the Dvorak article below this one, a device's success is inversely proportional to that douchebag's opinion of the device and it's future.

    So get him to hate it and you'll be all set.

  3. Zune? by BandwidthHog · · Score: 5, Funny

    They still make those?

    --

    Quantum materiae materietur marmota monax si marmota monax materiam possit materiari?
  4. Missing part of post by Anonymous Coward · · Score: 5, Funny

    "I have a Zune and a 4G color iPod. My iPod sits in the dock on the clock radio we have for it. The Zune is what I take everywhere with me."

    And if I ever touch the iPod again, my dad said he'd throw another chair at me.

  5. Re:Do like they do with everything else... by $RANDOMLUSER · · Score: 5, Funny

    I can't really think of many things that they actually created from scratch.
    I dare you to name five.
    1. Clippy
    2. Windows ME
    3. The BSOD
    4. Microsoft Bob
    5. The Three-Finger Salute


    Is there a prize?
    --
    No folly is more costly than the folly of intolerant idealism. - Winston Churchill