Why Microsoft Should Fear Apple

jcatcw writes "Computerworld's Scot Finnie says that Microsoft should be afraid because Apple has gotten smarter about how it competes. He says that it's the Parallels Desktop software that has been truly transformational for the Mac. Finnie did a simple three-month trial of the Mac last in the fall and realized four months later that he wasn't going back. Since then he's received hundreds of messages from readers who've also made the switch. 'In the end, this is about perception. It isn't about Apple's market share or even its quarterly sales numbers. (Apple's notebook computer sales for the fourth quarter were 4.1% of all portable computer sales, according to DisplaySearch.) What this is about is that Apple is reaching the right people with its product, winning new converts, Windows user by Windows user -- and creating buzz. How do you measure buzz? You don't. It's something that experienced people in this industry can just feel. And that's the condition Microsoft should fear. Because buzz can turn into something much harder to combat than sheer numbers.'"

Comments

Re:What about the Switch-back?

[rueger]

There are a lot of of us. I bought my G4 Powerbook because I was tired of Windows nonsense.

Hurrah! Now I get to deal with OS X nonsense. And with design and feature choices that just defy any reasonable sense of usability.

I too find, even after a year and a half, that I can boot up a Windows machine and accomplish more work in less time. I can't think that I'm alone.

Re:Games, Games, Games, Games!

[eboot]

My god you uber nerd! Can't you see further than your own mouse! The closest most PCs out there get to gaming is FreeCell! PC games priced themselves out the market, much better that you buy a console that will last you 5 years for half the price than a computer that will last you two and then need the expensive parts upgrading.Ugh for christs sakes I'm a gamer and even I realise that most people use their PCs as more than just games machines.