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Why Microsoft Should Fear Apple

jcatcw writes "Computerworld's Scot Finnie says that Microsoft should be afraid because Apple has gotten smarter about how it competes. He says that it's the Parallels Desktop software that has been truly transformational for the Mac. Finnie did a simple three-month trial of the Mac last in the fall and realized four months later that he wasn't going back. Since then he's received hundreds of messages from readers who've also made the switch. 'In the end, this is about perception. It isn't about Apple's market share or even its quarterly sales numbers. (Apple's notebook computer sales for the fourth quarter were 4.1% of all portable computer sales, according to DisplaySearch.) What this is about is that Apple is reaching the right people with its product, winning new converts, Windows user by Windows user -- and creating buzz. How do you measure buzz? You don't. It's something that experienced people in this industry can just feel. And that's the condition Microsoft should fear. Because buzz can turn into something much harder to combat than sheer numbers.'"

5 of 576 comments (clear)

  1. Re:rolls eyes by khallow · · Score: 2, Funny

    But what happens if you buy this computer and become like THEM? Why take the chance? The computer could be the vector.

  2. Re:Microsoft should worry until... by dieth · · Score: 2, Funny

    I believe they had "almost" compatible CPUs produced, called Cyrix, although I don't think there compatibility was as high as 93%. At one of the local PC shops I worked with, they used to have a hammer on the wall, the sign below it said "In case of Cyrix"

  3. Re:The Anti-Buzz by starglider29a · · Score: 2, Funny

    http://www.af2k.com/go/mspalantir.jpg

    Source: http://www.microsoft.com/windows/products/windowsv ista/default.mspx

    What more do you want? Flames shooting from the logo and an evil voice in a tongue which I will not utter here?

  4. Re:Java isn't going to lead the way... by stonedcat · · Score: 0, Funny

    What I want to know is how the fuck they managed to spell PERL wrong.

    --
    You can't take the sky from me.
  5. Re: why? you still need an os install disk... by gidds · · Score: 3, Funny
    That's assuming Microsoft is happy for their software to compete on its own merits.

    Which, er, historically, hasn't always been their first choice...

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