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Science Fair Project Exposes GlaxoSmithKline Lies

shadowspar writes "Despite claims made by GlaxoSmithKline that their Ribena soft drinks are high in Vitamin C, two New Zealand high school students found in their science fair research project that at least some formulations of the drink contained no detectable levels of the vitamin. As a result, GSK has been fined over $200,000 by the NZ Commerce Commission and ordered to run newspaper ads admitting that some of their drinks contain no Vitamin C."

27 of 253 comments (clear)

  1. companies must think we are truly dumb. by Anonymous Coward · · Score: 5, Interesting

    To think companies will put out products that we consume into
    our bodies that do not contain the ingredients listed on the
    can. Not quite the pet food disaster that happened to animals,
    but it is getting closer.

    Like i tell others, until babies die from baby food, no one
    will string the company owners up to the nearest tree.

    1. Re:companies must think we are truly dumb. by guruevi · · Score: 4, Informative

      Really, I remember quite good the glass in baby food (company was Gerber) in the late '80's and early '90's. I was still little back then and living in Europe, and even there we had reports of glass shards in baby food. Gerber seemed to try covering it up, but there were hundreds of reports in multiple COUNTRIES, and although the FDA said they didn't found any fractions harmful to babies, I believe that there was some heavy lobbying going on. But now we seemed to have forgotten all about it.

      The NYT has this article from back in the days: http://query.nytimes.com/gst/fullpage.html?sec=hea lth&res=9A0DE3D71731F931A35750C0A960948260 and here is an essay on it including sources http://www.pillowrock.com/ronnie/gerber.htm

      --
      Custom electronics and digital signage for your business: www.evcircuits.com
  2. Advertisers lie? by Anonymous Coward · · Score: 5, Funny

    I'm shocked!

  3. Old news by basic0 · · Score: 5, Informative

    "Slashdot. News for Nerds (two weeks after AP runs it and it appears on Yahoo's front page). Stuff that mattered."

  4. Brilliant. by CheeseburgerBrown · · Score: 4, Funny

    It's nice sometimes when the stream of stories about how multinationals are reaming us is interrupted with one flavoured by just desserts.

    Also, the comeuppance is doubly sweet when it's underdogs. And who's more of an underdog than an intelligent high school student with an avid interest in science?

    In the movie version, there would be a B-plot about the nerds winning the hearts of two pretty girls through the process. Maybe the girls are interns at GSK. I don't know. Hire Charlie Kauffman.

    1. Re:Brilliant. by Walt+Dismal · · Score: 5, Funny
      Plot summary of new movie: In "Erin Brockovich and the Operating System of Doom", Erin analyses Windows Vista and discovers it contains 98% hype and only 1% new usability. Soon, hired goons pursue her, trying to run her car off the road. A muscular Linus Torvalds, played by Vin Diesel, parachutes down unexpectedly and drops into her convertible, taking the wheel to perform spectacular stunt driving to evade the pursuers and their Stinger missiles. However, Linus and Erin are later captured and brought to the secret Washington state underground headquarters of an evil software magnate. He rocks back and forth in his chair as he strokes a white cat and boasts of his plans for world conquest through restrictive licensing and patent portfolios, and an alliance with the RIAA. In the end, Linus and Erin escape after Linus crashes the villains's servers by massively downloading emo music. In the closing scene, a massive volcanic explosion destroys Redmond because Linus has also rigged Windows Genuine Advantage to detonate every PC on campus at the same time.

      No animals were harmed in the making of this movie. Directed by Jack Thompson.

    2. Re:Brilliant. by Seumas · · Score: 3, Funny

      This is a great example of why science should be taken out of highschools and substituted with bible study. We don't need our young people gettin' all booksmart and thinkin' they dun got themselves better than all'us in the bible belt of jebus.

  5. I like their style by JackMeyhoff · · Score: 5, Interesting

    "and ordered to run newspaper ads admitting that some of their drinks contain no Vitamin C" This is far more damaging to them than a 200k fine. Its like virtually stick them in the stocks and publically embarassing them. I wish more laws resulted in this for companies rather than simple fines.

    --
    http://www.rense.com/general79/wdx1.htm
  6. And.... by Tilzs · · Score: 5, Funny

    I would've gotten away with it if it hadn't been for those meddling kids.

  7. They sort of told the truth by Anonymous Coward · · Score: 4, Informative

    I heard an interview with one of the girls. When they first tried to contact the company, they were stonewalled so they started contacting other people and the next thing they knew was they were on the international news.

    For a company to ignore even fourteen year olds and hope they will just go away is really dumb. Better to deal with the problem before it gets big.

    Anyway, what I understood the company to have said was something like: "The berries that this product is made from have more vitamin C than orange juice." The problem being, of course, that none of the vitamin C made it into the product.

  8. Re:Only a numpty (most consumers) buy their produc by QuantumHobbit · · Score: 5, Insightful

    There's this new drink called Orange Juice that claims to have even more Vitamin C. Scientists call it a break through in food science. There was a point were food scientist stopped producing useful foods like orange juice, peanut butter, and cornflakes, and started making consumers feel better about eating crap. I think it occurred about when the US became the fattest nation on Earth. PS. I like to think of Coke Zero as a tastier Diet Coke rather than a healthier Coke Classic. None of them are good for you, but two have fewer calories.

  9. Only $200k? by 15Bit · · Score: 3, Interesting

    They've been selling Ribena for decades under the advertising that it was high in vitamin C. Hell, my grandma used to tell us to drink it. So unless this is a new zealand local recipe thats at fault, i'm sorry, but an inconsequential fine and an apology in a newspaper in a country of 4.1m people really isn't enough - they've been deceiving the purchasing public in several countries for a long time.

    1. Re:Only $200k? by Dun+Malg · · Score: 5, Interesting

      Now the other side of the coin is that Vitamin C is one of the most overhyped vitamins ever. Small amounts are neccessary for the production of healthy tissue, and that's about it. There is no medical evidence that it helps prevent or cure colds, etc. And a balanced diet provides more than enough Vitamin C. That depends entirely on your definition of "enough". The USRDA of 60mg a day is just enough to prevent scurvy. The problem with vitamin C is that because it isn't a patentable drug, very little research is done beyond the occasional study of the classic wive's tales about it curing colds and such. When you look at the animal kingdom and vitamin C, you can't help but question the 60mg USRDA. Most animals produce their own vitamin C, and only a very few do not. The biological process for making vitamin C from glucose requires four enzymes. Primates (which includes us) share a damaged gene for producing the fourth enzyme. We have the other three, but because we lack the fourth, the incomplete product of the third enzyme is simply broken down and recycled. Only primates, guinea pigs, red vented bulbul birds, channel catfish, and Indian fruit-eating bats require dietary vitamin C--- and in all cases this is traceable to a genetic mutation breaking the enzyme chain that originally allowed them to produce it from glucose. So the question then becomes, "how much vitamin C would we be producing internally if the enzyme chain were intact?" Well, an examination of vitamin C producing mammals indicates that a healthy animal produces and average of anywhere from 50 to 300mg per kg per day, and an animal with a serious illness will generate anywhere from 10 to 50 times that amount. Even taking the low average, it sure seems like a 150kg man should be getting 7500mg per day rather than 90mg, and that doesn't even take into account how you'd need to take 15000mg orally to equal 7500mg self-produced because the digestive system destroys half of it in the absorption process.

      See, before we even get to the possible benefits of vitamin C, we already have good reason to believe 90mg/day is an unnaturally low number. We, as a species, suffer from hypoascorbia due to a genetic defect. The fact that it hasn't killed us doesn't mean it's healthy. Not all mutations are good. If vitamin C is so inconsequential, why did all animal life evolve to produce so much of it?
      --
      If a job's not worth doing, it's not worth doing right.
  10. Next... by Linker3000 · · Score: 4, Funny

    Rumours also abound over the amount of cocaine in 'coke'. There may be no mountains or dew in Mountain Dew and no pepper in Dr Pepper. The manufacturers of the French beverage Pschitt were unavailable for comment.

    PS: Visit the Pschitt site - the intro's a riot!

    --
    AT&ROFLMAO
  11. Seinfeld saw this coming by QuantumHobbit · · Score: 5, Funny

    Does anyone remember the episode of Seinfeld were the low fat yogurt wasn't low fat at all and the characters kept gaining weight. I say we put the Soup Nazi in charge of the FDA. He'd clean things up.

    1. Re:Seinfeld saw this coming by gooman · · Score: 4, Funny

      "No FDA approval for you! Come back, one year!"

      --
      "Kittens give Morbo gas!"
    2. Re:Seinfeld saw this coming by reub2000 · · Score: 3, Informative

      Because Pirate's Booty was found to have a lot more fat than advertised.

  12. This is just stupid by Yurka · · Score: 5, Insightful

    Ascorbic acid costs literally pennies; you can pick up a pound of the stuff retail at less than 15 dollars, and we're talking 7 milligrams in each bottle. What the heck were they thinking?

    --
    I can assure you, the best way to get rid of dragons is to have one of your own.
    1. Re:This is just stupid by kestasjk · · Score: 3, Funny

      Basically in the early 1990's Ribena corporation realized that their profits were declining to the soda giant Schweppes, and because of all the money they wasted on ads with a black man dressed in purple who squeezed Ribena drinks, who's catchphase was "Ribena. Squeeze it."
      They discovered that Ribena was only ever consumed when force-fed to children by parents, or to OAPs by their caretakers; no-one was drinking it out of their own free will anymore.

      When Schweppes began hinting that they were developing their own water flavoring syrup which wouldn't taste like dentist mouth-wash Ribena corp adopted a policy of aggressively closing the target market.

      This is why Ribena is marketed as a teeth friendly drink, containing your daily vitamin-C requirement; Ribena want to give as many children ruined smiles and scurvy as possible. They hope that no-one will notice only Ribena drinkers are getting scurvy, and thus that more people will start drinking vitamin-C rich Ribena in an effort to combat the ensuing scurvy plague.

      --
      // MD_Update(&m,buf,j);
  13. Re:only in slashdot comments by abscissa · · Score: 4, Informative

    Sugar does not cause diabetes:

    http://www.google.com/search?q=does+sugar+cause+di abetes

    You could say that sugar causes diabetes in the same way that cigarette lighters cause lung cancer.

  14. We need more by JohnnyGTO · · Score: 5, Insightful

    of these kids and we need to really need to get our sorry asses in gear and stress more sciences in school. We really will be saved by our youth.

    --
    Si vis pacem, para bellum! For evil to succeed good men need only do nothing!
  15. Re:sugar by MPAB · · Score: 3, Informative

    Still excess sugar leads to obesity which, in genetically susceptible people, can trigger glucose intolerance (glucose remains high on the blood for a long time after eating) or Type II Diabetes.

  16. Re:A dangerous game by simulacrum25 · · Score: 5, Informative

    For those who read the article,

    The students *didn't* take their findings to the press. They turned their findings into the Commerce Commission who launched an investigation.

  17. Re:Old news ... Mod parent back up. by causality · · Score: 5, Insightful

    The quality of moderation has been on the decline as of late. Like the guy above who pointed this out, he was modded "Offtopic." When an article is posted,
    commenting about the article is on-topic EVEN when it's not commentary that you personally like. Anyone should be able to figure this out. It is so obvious I can't believe it has to be explained to anyone with mod points.

    Mods also need to figure out that anyone who vehemently disagrees is not "Flamebait" unless their primary purpose is to insult. But if they are using something resembling facts and logic, even if they're not G-rated nice, it's not flamebait.

    For this reason I am almost harsh when meta-moderating, which I do anytime the opportunity comes up. I am tired of this shit; shitty moderation is how you ruin a site like this and because it doesn't happen all at once and in-your-face but happens gradually over time, people don't see it this way.


    I fully expect to be modded Offtopic or Troll or Flamebait for "daring" to (again) call bullshit when I see it. My Karma is sitting at "Excellent" so do your worst and prove me right.

    --
    It is a miracle that curiosity survives formal education. - Einstein
  18. Re:Stabilty of ascorbic acid in solution. by Strilanc · · Score: 3, Insightful

    Wouldn't the company have mentioned that?

    Innocent Company: *grabs a few bottles from random stores* "Here, test these and fuck off."

  19. Vitamin C is destroyed by air... by ernest.cunningham · · Score: 4, Informative

    Vitamin C is destroyed when it is exposed to air. When fruit is turned into juice it is always exposed to air. Most fruit juices you buy from the supermarket that do have vitamin c, it is usually added to the juice just prior to bottling. So it is not entirely unexpected Ribena has little vitamin c content. However that does not make it right to mislead consumers. The Commerce Commission fined GlaxoSmithKline only $200k, basically to cover court costs etc, but let the consumers decide the real fine to GlaxoSmithKline by making them take out the advertisements. So it is up to you who are reading this to determine if you are going to fine GlaxoSmithKline by not purchasing their product. More alarming to me is that small bottles of sparkling Ribena contain very little if any vitamin C, but they do contain 11 teaspoons of sugar, which is 40% more than a bottle of Coke. This is what we all feed our children! Not any more.

  20. Re:Stabilty of ascorbic acid in solution. by Malacca · · Score: 5, Insightful

    While it's true that the initial tip-off came from two high-schoolers, their results were confirmed by Commerce Commision testing. One can safely assume that the confirmatory tests were conducted under controlled conditions in an accredited laboratory. Which is why GSK copped the fine & has been trying to limit damage ever since.

    RTFA.

    No wait. This is slashdot...