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Google In Bidding To Buy DoubleClick

A number of readers clued us to the latest development in the saga of te sale of DoubleClick: Google has thrown its hat into the ring against Microsoft and (reportedly) Yahoo and AOL. Most of the stories quote a Wall Street Journal piece that is only available to subscribers. Google's entry into the bidding may boost the price for the remaining pieces of DoubleClick (parts of the company having already been sold off) to $2 billion, twice what its current owners paid for the whole thing. Some reports speculate that this figure could give Microsoft pause.

7 of 120 comments (clear)

  1. "Buy double click" double-click ad? by EmbeddedJanitor · · Score: 3, Funny

    Why don't double-click just put out a "buy double-click" ad. Then everyone can play!

    --
    Engineering is the art of compromise.
  2. Re:Great... by QuantumG · · Score: 4, Funny

    It's all evil. That's my understanding.

    Perhaps you're right though.. I doubt Google is buying the baby eating division (that was probably the part that Microsoft was interested in).

    --
    How we know is more important than what we know.
  3. Re:I said it in the last DoubleClick rumor thread by kubrick · · Score: 2, Funny

    For some people, maybe it's already enough.

    Microsoft has been evil for its entire corporate life, but that seems to be working out for them OK.

    --
    deus does not exist but if he does
  4. Re:Great... by grcumb · · Score: 2, Funny

    Somehow I doubt it's to dismantle them and slowly kill the bastards responsible...

    I think we'd all enjoy it more if they killed DoubleClick and slowly dismantled the bastards responsible....

    --
    Crumb's Corollary: Never bring a knife to a bun fight.
  5. Re:Great... by __aahlyu4518 · · Score: 3, Funny

    "Same goes for Microsoft, I just can't believe even they will sink this low."

    You must be new here... ;-)

  6. Re:Great... by ssstraub · · Score: 3, Funny

    Haven't you guys ever played Monopoly?
    Microsoft has!
  7. Re:Great... by Anonymous Coward · · Score: 1, Funny

    Neat. Today I learned that my name means "...sexually aroused, 'horny' or sexually provocative."

    After all these years I thought it was just a coincidence...