Google In Bidding To Buy DoubleClick

A number of readers clued us to the latest development in the saga of te sale of DoubleClick: Google has thrown its hat into the ring against Microsoft and (reportedly) Yahoo and AOL. Most of the stories quote a Wall Street Journal piece that is only available to subscribers. Google's entry into the bidding may boost the price for the remaining pieces of DoubleClick (parts of the company having already been sold off) to $2 billion, twice what its current owners paid for the whole thing. Some reports speculate that this figure could give Microsoft pause.

Comments

Makes sense

[_merlin]

It makes perfect sense - Google and DoubleClick both make money from inserting ads into web sites. But while Google have some of the least intrusive/annoying ads, DoubleClick are at the opposite end of the spectrum. But then both of them have a reputation for gathering personal information, too. If this does happen, I hope Google makes DoubleClick ads less irritating, and not the other way around.

One way to kill competition is buying it

[subzero_ice]

Bottom line they are in the race to buy out the competition. DoubleClick is Googles closest competitor.