M-Rated Game Sales to Kids Down, Shows FTC Report
Kotaku examines a report drawn up the the Federal Trade Commission on 'inappropriate content' sales to children. The study (pdf) examined sales of M-Rated games, R-rated movie tickets, and explicit music to underage persons in the most extensive look at the topic since 2000. While it appears the games industry still has a way to go, the study shows that it's much harder than it was four years ago for a young person to buy an M-Rated game. "Video games showed the greatest improvement, dropping from 69 percent being able to make the purchase in 2003 to 42 percent in 2006. That's just three percent more than the number of underage children able to get into R-rated movies."
Personally, I don't think the fact that the sales of M-rated games to minors dropping. Why? Well, many times it goes like this:
Child: Mom, I want Grand Theft Auto: San Andreas
Mom: Oh, what do you do in that game?
Child: You drive cars.
Mom: Oh, OK then.
Clerk: Ma'm, you realize this is an Mature Game, intended for ages 18 and up?
Mom: Yeah, sure, whatever.
*Kid plays game full of violence*
Forget the fact that it's on the back of the box (inappropriate content warnings), parents will blithely ignore them. All of the sales restrictions to minors don't prevent bad parents from buying them.
Since they have been thinking of children so much, I would recommend a -1% target, so there are absolutely no kids allowed to get their hands on a M-Rated game, additionally 1% of eligible gamers will also be turned away because they couldn't produce a ID, this includes senior citizens too.
Virtual Betting on Facebook for non-geeks.