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Google buys DoubleClick for $3.1 Billion
marvinalone writes "The New York Times reports that Google has purchased DoubleClick. That seems to be the conclusion to the speculation we've talked about earlier. From the article: 'Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year.'"
Now Microsoft's anti-spyware will absolutely flag it!
...Rob
The American Dream isn't an SUV and a house in the suburbs; it's Don't Tread On Me.
DoubleClick got owned!
no, really!
The theory of relativity doesn't work right in Arkansas.
...as if millions of chairs suddenly cried out in terror and were suddenly silenced.
Gootube was easy.....
Doogleclick?
Doobleclick?
Goobleclick?
Youtoogleclick?
I, for one, welcome our new online advertising overlords, and I'd like to remind them that as a trusted member of Slashdot, I can be helpful in rounding up others to toil in their underground click farms.
"Only two things are infinite, the universe and human stupidity, and I'm not sure about the former."
I block ads at my firewall with moblock/bluetack. Then, I block them again with privoxy. Then, I use the pgl blocklists with konqueror. I also change my MAC address every 3 hours, do all my browsing through Tor, and clear my cookies when I'm done.
Yeah, I'm a little obsessive.
Microsoft bidding on DoubleClick brings to mind the following joke:
A duck hunter is out early one morning hunting ducks. He's not having a lot of luck and he's about ready to pack it in and go home.
Then he catches a break and shoots a duck. The duck falls to the ground on the other side of a fence. He hops the fence to grab the duck
and a farmer appears from nowhere and asks "What are you doing with my duck?" The hunter says "That's my duck! I shot it." The farmer replies "Doesn't matter -- it's on my land. But I'll tell you what. We'll take turns kicking each other in the nuts as hard as we can until one of us gives up. The winner keeps the duck. Oh, and I kick first." So the farmer winds up and kicks the hunter square in the nuts. The pain is so awful the hunter throws up and then collapses. 10 minutes later, he tentatively gets to his feet and says "Okay, my turn." To which the farmer replies "That's okay, you can keep the duck."
I have a sneaking suspicion Microsoft wasn't that interested in DoubleClick. But they wanted to make damn sure that Google overpaid for it.
:)
Still doesn't compare to the "Buy Steve Irwin Dead on eBay" offers that were popping up after the event...
e _irwin/
http://www.theregister.co.uk/2006/09/05/ebay_stev
[All Your Fish Are Belong To Us]
You think you are in pain for having to swallow that our great Google bought doubleclick?
Ha, you could imagine it like this: The people at doubleclick just got paid 3.1 BILLION dollars.
By Google.
Have a great weekend.