Enforced Ads Coming to Flash Video Players

Dominare writes "The BBC is reporting that Adobe is releasing new player software which will allow websites that use their Flash video player (such as YouTube) to force viewers to watch ads before the video they selected will play. 'But the big seller for Adobe is the ability to include in Flash movies so-called digital rights management (DRM) — allowing copyright holders to require the viewing of adverts, or restrict copying. "Adobe has created the first way for media companies to release video content, secure in the knowledge that advertising goes with it," James McQuivey, an analyst at Forrester Research said.' This seems to have been timed to coincide with Microsoft's release of their own competitor, Silverlight, to Adobe's dominance of online video."

Comments

clever workaround

[Anonymous Coward]

that still doesn't prevent me from closing my eyes!

Re:Oh, come on!

[Achromatic1978]

Who really wants to wait through a 3 minute ad for tampons to watch a 2 minute rambing of a camwhore?

To really rub salt into the wounds, once you've waited through that, you find the rambling of said camwhore is about how much she hates tampons.

Re:Enforced not watching

[isaac]

How can they even expect us to bother wading through 50% ads to get to content?

Make ads the content. Problem solved. (MTV was founded on this business model.)

-Isaac