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Enforced Ads Coming to Flash Video Players
Dominare writes "The BBC is reporting that Adobe is releasing new player software which will allow websites that use their Flash video player (such as YouTube) to force viewers to watch ads before the video they selected will play. 'But the big seller for Adobe is the ability to include in Flash movies so-called digital rights management (DRM) — allowing copyright holders to require the viewing of adverts, or restrict copying. "Adobe has created the first way for media companies to release video content, secure in the knowledge that advertising goes with it," James McQuivey, an analyst at Forrester Research said.' This seems to have been timed to coincide with Microsoft's release of their own competitor, Silverlight, to Adobe's dominance of online video."
That will kill self-made videos in no time. Who really wants to wait through a 3 minute ad for tampons to watch a 2 minute rambing of a camwhore? I certainly don't want to do that.
Not that I care, I have put exactly one video of on youtube. I just had a dash of inspiration. Probably will never happen again.
Ahhh...the great dumpster continuum. Many a free computer will be found there. -- sowth (748135)
that still doesn't prevent me from closing my eyes!
Why would anyone buy advertisements that they knew could be easily bypassed? I don't think we'll end up with a scenario where you have a 2 minute clip that has 2 minutes of advertisement. More like you watch a music video, you see a 30 second ad beforehand.
I really hate companies that spend so much effort on trying to make me do stuff they know I don't want to do. These big media companies already have nearly every dollar that Bill Gates and Larry Ellison managed to miss; how come they need mine?
.nosig
Suddenly I feel strong urge to support Free Software
http://www.gnu.org/software/gnash/
What is the point? Are they going to force us to become consumers of the advertised products too?
What ever happened to the idea of targeting willing people? I'm not interested in whatever you want to sell me, so don't waste your time or mine forcing me to watch an advertisement. If anything, you'll make me less likely to purchase whatever it is you want me to buy.
If people were interested, they would watch the ads and make careful decisions. Yet, some people seem to think that we need to be strapped to chairs and have our eyes forced open to watch Big Brother ala 1984 tell us the "Good News" of whatever it is that Big Corp. wants to sell me.
I give it 48 hours after initial release before a patch to bypass the ads is released online.
-- Will program for bandwidth
Fine, then I do not want to watch the content at all. I am willing to be lots of other people feel the same way. And considering the scale of amateur content production these days, I think there is plenty of room and sponsorship for alternative sites.
Why bother.
I can't be the only one who despises the use of Flash on these video sites. Apart from the fact that my primary OS doesn't support Flash, I hate Flash players out of principle. There are such better, more universal video formats out there, I just can't understand why the hell these sites convert the videos to such a crap format.
Method of processing duck feet
...Will it work in Linux? Seriously, I'm really sick of Adobe's neglect of linux users. Let's hope this doesn't break the Linux Flash 9 plug-in for sites that use the ads.
One of these days, I'm going to cut you into little pieces.
That's the approach i took to network television.
10% ad load is not so bad (say 10 seconds for a 100 second video). That's what the ad load was like for television back in the 1950's and 1960's.
Advertisers have pushed it way past 33%. In some cases the ad load is almost 50%.
How can they even expect us to bother wading through 50% ads to get to content?
She was like chocolate when she drank... semi-sweet at first and then increasingly bitter.
It's can't last forever, at some point in a capitalist society people need to make a profit.
Who said anything about capatilism? Last I checked we lived in a socialist state. After all... In a true capitalist free market, it wouldn't be illegal to bypass DRM and companies wouldn't get paid anything unless they actually made a sale rather than tax compensation for "theoretical losses" due to piracy.
"I am the king of the Romans, and am superior to rules of grammar!"
-Sigismund, Holy Roman Emperor (1368-1437)
Adding DRM to off-line viewing of videos is new, but for the typical scenario of online viewing of Flash videos via a Flash player embedded in a HTML page, the ability to force ad viewing is nothing new. It's always been easy to roll a Flash video play that doesn't allow skipping or scrubbing through the video ad, but then enables that feature once the main video begins. Many sites that feature Flash video do exactly that.
The YouTube-ization of web content is an affront to user interface design, not to mention the underlying framework of the www. Ever go to a web page with six or seven auto-loading videos? Yikes. To make things worse, if you leave the page and come back the videos load all over again, because they are not cached. Talk about unnecessary use of bandwidth.
And the players themselves, ugh. Notice how they all look like the QuickTime or Windows Media players, but the controls don't really work? Try and fast forward or reverse reverse playback. Sometimes the play/pause barely work. The Flash video players have the familiar video controls, but they're quite often no better than fake plastic ones glued to the screen.
I wonder if he thinks I'm breaking some sort of contract in his head because I never so much as channel surf past his network, much less ever stop there.
I'm trying to teach myself to set people on fire with my mind... Is it hot in here?
Enforced advertisements are shit. I recently rented the "Man of the Year" DVD only to be forced to watch a long narrative about how wonderful HD-DVD is going to be, followed by forced-previews. To add insult to injury, I only watched half the first night and had to sit through the f*cking ads a second time before I could watch the rest.
I don't hate ads though, just being forced to watch them (especially ads that suck). Hell, I have several hundred megs of downloaded advertisements... the ones that are actually quite funny/amusing. Every now and then I shared them with my friends.
I also had somebody recently show me a clip of some type of "ad awards." It's about 1h30 long, and it's *all* ads. I only had time to catch about 30 minutes of it, but I just about wet myself laughing at some of the better ones
The solution here is not to make ads the consumer can't skip... that just pisses the consumer of. The solution is to make ads that the consumer *WANTS* to watch... the type that has somebody yelling across the room "hey Bob, get back here quick, that new Bud Light commercial I was telling you about is coming on"
Adobe isn't going to force everyone to watch ads. They are doing exactly what a lot of their customers are asking for. People who are creating their own video casts (merlin mann for example) may want to monetize their videocasts by adding sponsorship to their videos. This allows people to redistribute their content much easier and still guarantee that their sponsors are being seen. Currently, the average video blogger/caster doesn't have a lot of resources for managing this themselves. (adding video to the beginning of the video file) Think about it. A video blogger will be able to change their sponsors without reprocessing their videos. Seems reasonable to me.
Robby Russell
PLANET ARGON
Robby on Rails
What I find more troubling than this is that now Adobe completely controls the design industry. As a designer every application I use is developed by Adobe. Well, excluding Microsoft Office which is a necessity in my business.
Adobe is already showing what sort of company they are with the release of their very first suite since the acquisition of Macromedia. Their software has gotten significantly more expensive, it's overloaded with bloat and they've managed to outdo Microsoft with all the versions of their software. An Adobe representative, addressing criticisms of a $500 increase in one of the packages, essentially said that people will pay the extra money because they're Adobe. The gist of it is that we're paying more because we've got no choice. If I could find the link I'd post it here.
Unfortunately, designers by and large aren't particularly savvy. They're the kind of people to constantly criticize Microsoft just because it's trendy but then happily bend over for Adobe and Apple. So I doubt this will ever change.
People like to point out alternatives to Adobe products, but they forget some basic points. Compatibility is essential. I can't go off and use my own software only to not have clients or other designers not be able to handle my files. It's already bad enough with Adobe forcing companies to upgrade by limiting compatibility between versions. I may not have problems 90% of the time, but that 10% that trouble arises is a huge deal in my business. So I have to go with what everyone else is using.
And another fact is that despite the bloat present in current Adobe products their software is still reasonable well designed and works seamlessly. I can't say that about anything else I've tried. And most others are even worse with bloat trying to cram all these pointless features into the application. But the biggest problem I've encountered is that they all have poorly designed interfaces.
Despite it's problems Flash is an excellent tool. It runs well on most systems. There might be a person or two who's running a system that doesn't support it. But to criticize something because it doesn't support 1% or 2% of the market is a bit ridiculous to be honest. The fact is that on any platform that supports Flash it's a guarantee that in almost every single case the application is going to be identical. It's going to look the same and it's going to run exactly the same way. You can't really say the same thing about Java or anything else. I don't have to worry about supporting specific platforms. I build something once and I'm done.
I do welcome competitors, however. I'm not happy with the direction Adobe is heading in. and this nonsense of enforced advertising is just one of many problems. I fully expect this sort of thing to become prevalent whether we like it or not. Because, like I've already mentioned, Adobe now has a monopoly over the design industry. And every marketing company out there is without a doubt eager to cram advertising down our collective throats.
Just because the technology is available doesn't mean it will be adopted.
If YouTube started displaying forced ads before their user-made videos, something tells me they'd have very sudden and very large drop in market share. It would then be in someone else's interest to start up a site without ads.
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