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Interview With Mark Shuttleworth
suka writes "The founder of the Ubuntu project argues in a recent interview with derStandard.at that the time for mass consumer sales of Linux on the desktop has not yet come. He goes on to talk about the integration of proprietary drivers, the One Laptop per Child project, and 'great applications' from Microsoft."
http://derstandard.at/Text/?id=2845484
He sounds pretty cool, for a communist!
Remember kids, when you download GNU/Linux, you're installing with Stallman, who is the new Stalin!
derStandard.at: So are we going to get pre-installed Ubuntu on Dell computers?
Mark Shuttleworth: Well - time will tell.
derStandard.at: Are there active talks on that?
Mark Shuttleworth: I would not comment on any conversations underway.
What a long winded way Mark has of saying "We're talking with Dell right now."
"That's a mouthful considering it's coming from someone who, if we want to be brutal, did little but repackage someone else's hard work. "
To quote Yoda:
"And that is why you fail"
To think that in 2007 we are still seeing people with that mindset when it comes to open source software is really shameful. It is long past the time for the open source crowd to learn that usually the tech is the easy part of product development. The long and grueling hours is actually making it work and be useful for a wide variety of users. Anyone who has ever actually developed and shipped a real world commercial application knows this very well. Too many open source people have never learned this basic truth of software development.
I hope you realize that is the story of every distribution. The amount of work put in is practically nothing compared to all the work that goes on upstream, even if you're talking about someone like RedHat that really contributes an awful lot of code (although they also contribute a lot of awful code - I'm talking virt-manager here right now, although it's hard to tell where virt-manager's fuckups end and libvirt's begin.)
Shuttleworth is losing money hand over fist on this whole Ubuntu thing, so I don't think you can really apply that argument to Ubuntu.
"Hand over fist" might be an exaggeration, but in the interview he reveals that he is still funding Ubuntu.
The impending release of the all-Free distribution of Ubuntu proves, IMO, that Shuttleworth "gets it". People complained that it wasn't Free, so he's making a Free release. Give 'em what they want.
He also specifically says that a lot of people have a lot of success installing Ubuntu on relatives' computers. So clearly he doesn't think that it's completely unready for the desktop. I think he sees it more as an impossibility in marketing at the moment, and I agree.
"You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
Ok, I'm just a developer, but I've used Linux off and on for various things over the years, and I'd like to think I have a pretty good feel for what Linux needs to really take off on the Desktop (and no it's not there yet, but it's getting closer every day). There are essentially three different flavors of "desktop market", and you really need to cover at least two of these three in order to have an impact.
The first market, and the one that Linux is more than capable of supporting as it stands now with little trouble, is that of the enterprise desktop, which is distinguished from the enterprise server by the fact that the likes of the CEO and marketing department would be running these systems, rather than the IT guys. The main problem with this market is one of image. You need to actually convince the CEOs that Linux on their desktop is just as good or better than Microsoft. To a great extent IBM, Novell, and other major corporations are doing a very good job of getting the word out, and I think we're really seeing progress on this front.
The second market, and once again, one that Linux can handle without much problem is that of your typical non-technical home user. The problem with this market is that it needs to be easy. Dead easy. One button, very small words, short sentences easy. For an example of how to handle this market perfectly, see the install process of the latest beta of Ubuntu (7.04). The key to winning over this segment is to first get a distro that is so simple they never have to use the command line to do everything they need on a day to day basis. This means, they need to be able to setup and install new hardware and software, perform updates, and configure everything from GUI without any particular technical knowledge outside of that supplied by said software/hardware. Once you've got the distro nailed, have some technical user install it for them the first time and get them using it, once they use it on a day to day basis, become comfortable with it, and realize it's better than what they had before, they're sold. Distros like Ubuntu are making headway in this market, but still have a little ways to go, I think this is the source of at least part of the comments in TFA.
The third market, which is the hardest one for Linux, and also the most critical right now, is the power user and gamer market. In order to win this market, Linux needs two things, it must support the latest and greatest in graphics cards out of the box (look to intel for some interesting developments in this department), and it must encourage game developers to produce cross-platform games. Now, the second of those two requirements can be mitigated by using things like Cedega to run non-ported games, but in that case graphics cards need to be fully supported in order for the games to play on par with the windows counterparts. To a certain extent this market revolves around hardware support, followed by market demand. Intel and AMD are positioning themselves to be strong players in this arena, in particular the moves by Intel to package Linux drivers with their Windows drivers on new graphics cards, as well as to open source graphics drivers is very encouraging. AMD (ATI) has recently started to release drivers for their cards if not at the same time as the Windows ones, at least in the same time frame, and adopting a common versioning number for all the drivers has also helped in comparing support progress. Once the hardware support is in place, it's just a matter of demonstrating to manufacturers that the user base is sufficient to justify the cost of developing on Linux. One of the best ways to do that would be to get a large enough portion of the casual computer user population switched over to Linux.
If linux can get a large enough portion of two of these markets, or even a relatively small portion of all three, it will have enough momentum to finally interest the likes of Dell, and HP. From that point forward, it's just a matter of free market dynamics.
Curiosity was framed, Ignorance killed the cat.
Right. Makes me think of Carl Sagan, who was (is?) often criticized for 'not having done any real discoveries or advances in astronomy', he was only a good 'popularizer' of astronomy and science in general, as this was a trivial or nonimportant thing.
Making something popular is sometimes very important, as it draws needed attention to a subject. In Sagan's case, maybe he didn't do a nobel-worthy discovery, but how many great scientists are there now, that were inspired by his work? how many of today's great scientific minds wouldn't have turned that way without his incredible talent for communicating his contagious passion for science and discovery?
I think a similar kind of credit is due to the ubuntu project. Maybe they didn't rewrite the kernel, but they made linux slick and easy to install and accessible to a LOT of people who draw attention (and indirectly resources) to linux. I know in my case, it helped me get a lot of friends interested in linux, who had previously tried it but found it too confusing.
There are many ways to contribute to a project, besides coding.
"Luck is my middle name," said Rincewind, indistinctly. "Mind you, my first name is Bad." -- Terry Pratchett
You haven't said anything that is insightful or surprising to anyone with two neurons to rub together. Ubuntu isn't going to drop the normal Ubuntu distribution. They're simply also making a truly free distribution to satisfy those people who demand such a thing. At some point in the future at which the normal distribution does not outshine the Free-as-in-speech distribution, there will be no need for the nonfree. But until that day - and I suspect it will be a painfully long time coming - it's wonderful (IMO) that they are taking both approaches.
"You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
Linux Advertisement 1.
INT - MARY'S HOME OFFICE.
[Mary is seen banging her hand down on her desk]
MARY:
Damn!
[John comes into the picture]
JOHN:
Hey Mary, what's wrong?
[In a frustrated voice]
MARY:
My computer is as slow as molasses...
and all those pop-ups...
I can't get any work done.
JOHN:
That's because you're using Windows XP and Internet Explorer.
[Intrigued, Mary turns to John and looks into his eyes]
MARY:
Go on.
JOHN:
I use Linux and I'm never going back. No more blue-screens-of-death, re-boots, re-installs, pop-ups, virus attacks and no more spy-ware.
MARY:
But I'm not a geek.
JOHN:
Linux isn't just for geeks anymore and it's free. You can share it with your friends, too.
MARY:
Sounds great. How do I get copy?
JOHN:
I'll bring the disks and install it for you on Saturday.
[Mary is now elated]
MARY:
Sounds like a plan. Can I go down on you?
JOHN:
Sure!
[Fade to black]
VOICE OVER:
Linux...Look for the Penguin.
SFX: Zipper opening
MARY:
Oh John, I never knew.
SFX: Slurping sounds.