Interview With Mark Shuttleworth
suka writes "The founder of the Ubuntu project argues in a recent interview with derStandard.at that the time for mass consumer sales of Linux on the desktop has not yet come. He goes on to talk about the integration of proprietary drivers, the One Laptop per Child project, and 'great applications' from Microsoft."
http://derstandard.at/Text/?id=2845484
He sounds pretty cool, for a communist!
Remember kids, when you download GNU/Linux, you're installing with Stallman, who is the new Stalin!
derStandard.at: So are we going to get pre-installed Ubuntu on Dell computers?
Mark Shuttleworth: Well - time will tell.
derStandard.at: Are there active talks on that?
Mark Shuttleworth: I would not comment on any conversations underway.
What a long winded way Mark has of saying "We're talking with Dell right now."
All he says about Microsoft is that they make some "great applications". I can only assume he's talking about Office, or Visio or something.
All he says about OLPC is that he's afraid they'll be criticized for not getting the machine down to $100 yet, and that he'd be happy to help any governments run Ubuntu on the thing if that's what they want.
And all he says about integration of proprietary drivers is that they're willing to do it to make software work. So there's no news on ANY of those fronts.
Much more interesting is what he says about the new truly Free distro that's coming out. It will contain no media, no documentation, and no firmware for which source is not provided. There won't be a video clip unless you can get the materials used to make it. No PDFs without the source documents needed to produce them. Now THAT is a wonderful thing to contemplate.
"You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
That's a mouthful considering it's coming from someone who, if we want to be brutal, did little but repackage someone else's hard work. Okay. Let's not be brutal. Maybe he's right that Linux isn't ready for widespread desktop deployment but, if that's true, it's a reflection on the consumer population just as much as its a reflection on the actual readiness of Linux. I feel Linux to be perfectly ready. It is the consumers who have lots of catching up to do. One has to wonder if there's a financial motivation behind this--ie. where does Shuttleworth make his money and would his commercial profits and revenues be at all threatened by widespread deployment of desktop Linux solutions? From the point of view of the established rulers the underdog will never be ready for prime time, will always need just a little more work, will never be able to compete competently with the current status quo. Keeping the new arrival running in circles is very profitable--especially if they run faster, futher, better, and with less effort than any other competitor. Some artists feel that their work is never perfect and to some extent that's true. At some point, though, they have to let go and decide that a work of art is finished. It's ready to ship. Business leaders, on the other hand, turn a profit by promoting the next product. They also turn a profit by continually frustrating the product in development because it encourages the developers to work harder. Nothing is better for share prices than a good display of "work harder!" effort. Is Linux truly not ready for the desktop or are they just milking it for everything it's worth?
Once the line is crossed then it's on.
How many CDs will it take to ship all of that?
Once the line is crossed then it's on.
Linux is great, I use Ubuntu, but that is one funny photo. It's like he's posing for a catalogue or something. Or maybe: 'Shuttleworth, for men. The new Open fragrance from Mark Shuttleworth'
A review by Richard Stallman said: 'It smells like GNU piss, and did nothing to cover up my body odour!'
His comments on Beryl/Compiz are quite telling. That's a fork that should never have happened. Also interesting are snippets about Canonical customers (from the article):
We all like to think that Ubuntu costs Shuttleworth a fortune but they're obviously meeting with some success. This is something I've worried about before: what happens when Shuttleworths' money runs out? Seems that we needn't worry for much longer. :)
I'm going to transform myself into a mighty hawk. Either that or I'll just go and work at Dixons, haven't decided yet.
I don't mean to troll but the "truly free distro" as you describe it doesn't sound very wonderful to me. I'm not quite the average consumer, but 90% of the things I use my PC for are non-free by your definition. You won't see any mass-adoption unless the free distro could provide the same or better functionality and be user-friendly. Unfortunately, I don't really see that happening unless current trends change drastically. This is probably why Ubuntu is moving in the opposite direction from "completely free" and is gaining popularity as a result.
To me, "truly free" sounds nice philosophically but not practically.
In terms of patches sent upstream, work on the kernel, etc?
"Thanks for all the money you paid to us. We've used it to buy off ISO among other things" -Microsoft
Ok, I'm just a developer, but I've used Linux off and on for various things over the years, and I'd like to think I have a pretty good feel for what Linux needs to really take off on the Desktop (and no it's not there yet, but it's getting closer every day). There are essentially three different flavors of "desktop market", and you really need to cover at least two of these three in order to have an impact.
The first market, and the one that Linux is more than capable of supporting as it stands now with little trouble, is that of the enterprise desktop, which is distinguished from the enterprise server by the fact that the likes of the CEO and marketing department would be running these systems, rather than the IT guys. The main problem with this market is one of image. You need to actually convince the CEOs that Linux on their desktop is just as good or better than Microsoft. To a great extent IBM, Novell, and other major corporations are doing a very good job of getting the word out, and I think we're really seeing progress on this front.
The second market, and once again, one that Linux can handle without much problem is that of your typical non-technical home user. The problem with this market is that it needs to be easy. Dead easy. One button, very small words, short sentences easy. For an example of how to handle this market perfectly, see the install process of the latest beta of Ubuntu (7.04). The key to winning over this segment is to first get a distro that is so simple they never have to use the command line to do everything they need on a day to day basis. This means, they need to be able to setup and install new hardware and software, perform updates, and configure everything from GUI without any particular technical knowledge outside of that supplied by said software/hardware. Once you've got the distro nailed, have some technical user install it for them the first time and get them using it, once they use it on a day to day basis, become comfortable with it, and realize it's better than what they had before, they're sold. Distros like Ubuntu are making headway in this market, but still have a little ways to go, I think this is the source of at least part of the comments in TFA.
The third market, which is the hardest one for Linux, and also the most critical right now, is the power user and gamer market. In order to win this market, Linux needs two things, it must support the latest and greatest in graphics cards out of the box (look to intel for some interesting developments in this department), and it must encourage game developers to produce cross-platform games. Now, the second of those two requirements can be mitigated by using things like Cedega to run non-ported games, but in that case graphics cards need to be fully supported in order for the games to play on par with the windows counterparts. To a certain extent this market revolves around hardware support, followed by market demand. Intel and AMD are positioning themselves to be strong players in this arena, in particular the moves by Intel to package Linux drivers with their Windows drivers on new graphics cards, as well as to open source graphics drivers is very encouraging. AMD (ATI) has recently started to release drivers for their cards if not at the same time as the Windows ones, at least in the same time frame, and adopting a common versioning number for all the drivers has also helped in comparing support progress. Once the hardware support is in place, it's just a matter of demonstrating to manufacturers that the user base is sufficient to justify the cost of developing on Linux. One of the best ways to do that would be to get a large enough portion of the casual computer user population switched over to Linux.
If linux can get a large enough portion of two of these markets, or even a relatively small portion of all three, it will have enough momentum to finally interest the likes of Dell, and HP. From that point forward, it's just a matter of free market dynamics.
Curiosity was framed, Ignorance killed the cat.
"The time for mass consumer sales of Linux on the desktop has not yet come."
No. It's past.
Linux missed the window. 2003-2004 was when Linux on the desktop might have made it. WalMart, Dell, and HP all had supported Linux offerings. Microsoft XP was stale and buggy, while Longhorn/Vista was stalled. Firefox worked great, OpenOffice worked OK, and things looked good for desktop Linux. That was the big opportunity.
The window closed when playing DRM-protected video content on PCs became important to the average consumer. Linux couldn't keep up in that area, because the proprietary codec vendors didn't all support Linux. As Microsoft and Apple took control of video formats, Linux was squeezed out. Neither iTunes nor Microsoft video codecs are available for Linux.
I had real hopes for Linux on the desktop, but it's not going to happen now. Focus on the OLPC software; that might make it.
"Great Microsoft applications" or "Microsoft applications that grate"
It is a kernel.
The 'GNU' part adds a shell userland and some libraries that are nice for systems programmers. But the bulk of high-level functionality that defines a 'desktop' is included/excluded pretty capriciously by the various distros.
Without a standardized core of UI and API functionality that makes system environments relatively easy and predictable for end-users and application programmers alike, then you don't have a platform. Without a platform (like a desktop version of LSB), these people will feel like "Linux" is a waste of time.
Also, the platform should have its own name, not "Linux". You'll know that Linux is succeeding on the desktop PC when people commonly refer to the platform containing Linux, instead of the kernel.
the acticle was a little light on *what* apps we need. And I had just finished reading another article that actually spells out the the specifics. http://planet-geek.com/archives/003830.html
I don't watch DVDs on my computer. I watch DVDs on the TV as do most people. I don't play console games on my computer, I play them on the Nintendo.
Most people don't want their computers to be all things to all people. They want to do chat and email and youtube and surf the internet and download MP3s to their player and a bit of word processing. Linux does those things just fine. Most people will get Linux at home after they start using it at work. Linux, being a disruptive technology, is gaining acceptance away from the desktop mainstream but it will eventually achieve critical mass.
What I enjoy about Mark's comments int he inteview (and in others) is that he tends to be genuine, calm and honest in his talkings, and uses very few corporate buzzwords. Maybe that's because he rolls his own distros, cigarettes and whatnot, but it's refreshing to see an important IT headcheese soundling like you're talking to him as a person and not a bot.
Here's wishing Ubuntu a long, prosperous future! \ \\//
Wait! Wait!
Ego-driven micromanager throws a chair at a user with four whole comments and then accuses them of being "hard to manage" when the chair misses.
Ballmer? Is that you?
the NPG electrode was replaced with carbon blac
One has to wonder if there's a financial motivation behind this--ie. where does Shuttleworth make his money and would his commercial profits and revenues be at all threatened by widespread deployment of desktop Linux solutions?
"Person X isn't voicing the opinion of Linux that I want to hear. This obviously means that they're a paid shill in the service of $corporation."
Please develop some basic maturity. Shuttleworth is funding the most popular consumer-oriented Linux distribution in existence. I.e., he's paying for it himself. Why would he spout FUD about something which he himself is sponsoring? That's self-defeating behaviour.
That's a mouthful considering it's coming from someone who, if we want to be brutal, did little but repackage someone else's hard work.
Really? This sounds like yet more sour grapes from someone affiliated with Debian. In case you don't understand the difference between Debian and Ubuntu, allow me to explain it for you. Ubuntu is a project run by and for people who live above ground. As such, they don't foam at the mouth due to the idea of people using binary hardware drivers, and they also don't subscribe to a lot of Debian's other aberrant, regressive "philosophies" and attitudes, either. Shuttleworth has to pay official lip service to them occasionally, because as you say, unfortunately the development effort does consist of a few of the abovementioned troglodytes, and it's true that he does seem to care about not alienating them.
If Ubuntu, as so many people say, would be nothing whatsoever without Debian, then how come Ubuntu is so much more popular? Here's why. Ubuntu is Debian, without Debian's people, and without the conflict and terminal immaturity that those people generate and suffer from. Ubuntu is Debian with a neurotypical re-interpretation.
One of the main things I've seen a lot of members of the Linux community becoming increasingly shrill about in the last few years is people "stealing their code," and I think I'm finally beginning to understand why. It's because although the software that you write itself genuinely is technically better than what is being developed elsewhere, as people on the other hand, deep down, you yourselves actually realise just what chronically socially disabled, mind-bogglingly juvenile, generally detestable individuals many of you really are. It therefore quite logically follows that you're understandably terrified that the mainstream population is going to want to take the good that you do produce (your code) for their own use, while leaving the bad (you yourselves) as close to being entirely ignored as possible.
If Ubuntu makes it easier for more people to adopt Linux, how much more development might eventually result?
Mind you, I use Linux even though I've never contributed to the kernel, and probably never will. I don't think that makes me a bad person, nor do I see why Shuttleworth or the Ubuntu project should be held to a different standard.
"mass consumer sales of Linux on the desktop" "'great applications' from microsoft"... I don't want to see Linux gradually sell out, I like it the way it is... FREE and OPEN SOURCE... If it's available for sale then eventually someone will realise that it'd be much more profitable to close the source, implement DRM on everything and sue everything that moves. And personally wheter or not you think I'm over-reacting... The point is that once it becomes profitable enough to sell Linux then what's to stop all major distributions selling it?
very few pieces of firmware ship their source code, so this new flavor of Ubuntu won't ship any firmware unless we can also ship the source code for it.
There are kinds of content out there - like PDFs and so on - which are not editable but where there is an editable source document effectively, and we won't include this content unless we include the source document. Things like video content: Well, an edited video is nice, but what about the source materials? So this version of Ubuntu will not include any video footage unless it also includes either the source content or access to the source content. By this we are extending the concept of "freedom" to cover not just applications software, all the way down to firmware and content which is further than any other distribution goes.
So for example we get a lot of reports now of developers who install computers for their parents and they put Ubuntu on them, because it's not gonna get spyware, it's not gonna get viruses, it's very easy to maintain remotely and keep up-to-date. And so they are not getting constantly called by their parents saying their computer won't work or "my ISP tells me that I got viruses on my computer". It does everything they need, it does web and e-mail, office and spreadsheets and things like that. So in those cases Ubuntu is a very good option for everyday users.
I haven't actually tried Vista final, I tried to run a Vista Beta under VMWare and wasn't very successful, but I can see, that they have tried to raise the game.
From this we can draw some conclusions:
It is more important for a distro to be "politically correct" than to meet the needs of users for whom access to source will always be meaningless.
The geek stereotype of the home user is alive and well in Ubuntu. No mention of media play, no mention of games.
Ubuntu is the OS of choice if you have son or daughter willing to install and maintain it. For everyone else, there is OSX and Windows Vista.
Got Ubuntu? Then you're halfway to the answer.
Open your package manager; the one through System, but not the Add/Remove item! (the one with the big list, no icons)
Make sure to select All packages and scan the list; find every package that lists a Latest Version ending with '-ubuntu XX'.
Each of those packages has the Ubuntu team's fingerprints on it, and those changes are fed back to the community. (upstream patches; whether upstream uses them or not)
I'm sure there's some clever shell-command that will do something like this for you, but I would gladly defer that honor to someone that's done it before.
Even if you're not impressed with the results, consider that Ubuntu has put Linux “into the limelight” like no other distro before it. (with the possible exception of RedHat)
Power to the penguin!
This post © Copyrite Duggeek, all rights reversed.
I'm a guy whose been using Linux since Red hat 5.1 and who webmastered a fairly popular Linux website pre-dotcom bubble era to evangelize Linux. I see how the good reputation of Ubuntu is spreading quickly nowadays, moreso than Red Hat has ever achieved. Mark Shuttleworth is making a positive difference in this world by funding Ubuntu, and I see how Linux is really being seriously considered by pedestrian users who thought Microsoft was their only option.
Naysayers and unbelievers be warned. Shuttleworth is onto something with Ubuntu. To steal a quote from Isaiah in the Old Testament: "Those who mock will mourn"!
SEO Copywriter. Just Say ON
He did not say Ubunto was not ready for the desktop, he said the market was not ready for Ubunto!:
I certainly would not push the large IT companies to put Linux on consumer PCs, because I understand that in their business, the cost of a user accidentally getting Linux, thinking that they get cheap Windows would be a problem for the companies selling the computers. So I don't think it is really ready yet for mass consumer sales of Linux on desktop.
This is not a quality or ease of use issue, it's one of familiarity. Here's what he thinks of the "ready" issue:
So there are lots of places where Ubuntu is relevant for ordinary users. But not everywhere, I absolutely would agree to that. But it's certainly good enough for me and I'm a pretty demanding user.
In other words, it's ready. There's a big difference between "eating your own dog food" and using something that's good enough for your own demands. It should be obvious where Mark sits.
There were lots of nice material in this interview and it's too bad the submitter had to focus on the bogus issue above. That Google uses Ubunto for all of their developer desktops is news to me. Other traction, like airline pilots using Ubunto for security reasons is great to hear about. Mark's goals, particularly his desire to promote free software are also news to me because I have not paid attention. This is all good news.
Friends don't help friends install M$ junk.
Given that there's an infinite (unproven; but certainly large) number of source programs that will compile to any given binary, there's the ghost of a possibility of issuing source code that could be compiled on any architecture -- yet wouldn't make any more sense to anyone trying to understand or modify it than a binary. That would make it truly cross-platform (meaning it would be for all Linux, not just x86 Linux)* and meet the letter, if not the spirit (the phrase "ride a coach and horses through" rather seems to spring to mind), of certain "restrictive" software licences. Absence of source code never stopped anyone from distributing binaries without authorisation, so there's no reason to suppose its presence will encourage further unauthorised distribution.
.....
* Some of the source programs that compile to a given binary are in fact architecture dependent, since they rely on inserting a piece of data which is really an order code requiring extra data; then using the order code of the following instruction as the data for that instruction and its data, if any as another order code, and so on. This isn't at all portable and isn't what I mean. Mere obfuscation of function and variable names is insufficient; but you can write quite simple instructions in very roundabout ways and rely on redundant portions being optimised away (or the whole thing running on a fast processor!) As long as all the "pessimisations" you make are such that they will be optimised out by the compiler, and not the preprocessor
Je fume. Tu fumes. Nous fûmes!
I know people have been trolling for years about drag and drop in linux. The thing is that it is still not working as reliably as in Windows. Make no mistake. I use Ubuntu and i know what i'm talking about...
l ler/+bug/13199
Drag and drop doesn't work reliably. In Dapper (2 versions of Ubuntu back), when you tried to unzip something (from fileroller to nautilus) by drag and drop, you had to hold during the "drop" for as long as fileroller needed to decompress the files. If fileroller didn't have sufficient time to decompress then nothing happening.
In feisty (the current beta Ubuntu) drag and drop from fileroller (the WinZip of Ubuntu) to nautilus (the Explorer of Ubuntu) doesn't work at all due to incompatible Drag&Drop protocols (fileroller uses XDS whereas nautilus does not).
For the nonbelievers:
https://bugs.launchpad.net/ubuntu/+source/file-ro
http://bugzilla.gnome.org/show_bug.cgi?id=171655
It is a joke to suggest that linux is desktop ready, when such simple things do not work. I manage fine because i'm more of a command line person. My parents would not. They would just try to drag and drop the damn file inside the zip to where ever they need it....
Let's see, Stallman and Stalin - note the resemblance in the names. Stalin hated the Jews, and Stallman IS a Jew, therefore he's trying to use his Yiddishkeit to hide his communism. Also, the M in RMS stands for Michael, who was an apostle of Jesus. Judas was also an apostle of Jesus, but also a traitor, and therefore OBVIOUSLY a communist, so Stallman has obviously chosen the name "Michael" to throw us off the scent again. Given the prohibition against shaving in the Bible, Judas presumably had a beard, and RMS and Stallman are just as hirsute, though RMS hides his Stalin-type moustache in a cunningly-designed camouflage beard. And as to the "in" in "Stalin", Stallman, the new Stalin, is IN America trying to turn us all communist.
Linux Advertisement 1.
INT - MARY'S HOME OFFICE.
[Mary is seen banging her hand down on her desk]
MARY:
Damn!
[John comes into the picture]
JOHN:
Hey Mary, what's wrong?
[In a frustrated voice]
MARY:
My computer is as slow as molasses...
and all those pop-ups...
I can't get any work done.
JOHN:
That's because you're using Windows XP and Internet Explorer.
[Intrigued, Mary turns to John and looks into his eyes]
MARY:
Go on.
JOHN:
I use Linux and I'm never going back. No more blue-screens-of-death, re-boots, re-installs, pop-ups, virus attacks and no more spy-ware.
MARY:
But I'm not a geek.
JOHN:
Linux isn't just for geeks anymore and it's free. You can share it with your friends, too.
MARY:
Sounds great. How do I get copy?
JOHN:
I'll bring the disks and install it for you on Saturday.
[Mary is now elated]
MARY:
Sounds like a plan. Can I go down on you?
JOHN:
Sure!
[Fade to black]
VOICE OVER:
Linux...Look for the Penguin.
SFX: Zipper opening
MARY:
Oh John, I never knew.
SFX: Slurping sounds.
You beat me to it! To the GP and his sibling: I suggest you try Ubuntu Feisty when it comes out on the 20th.
You can also go to the System menu at the top of the screen, Administration > Shared Folders. If NFS and SMB support are not already installed, you will have to click (oh no!) "Install Services" at the pop-up. It takes about 15 seconds on broadband to download the packages.
Then click the "+ Add" button in the "Shared Folders" dialog.
Want to browse a network? Mount an FTP, SFTP, SMB share? Go to the Places menu at the top of the screen and select "network."
I don't know that I've ever had to use the CLI for anything. (I use it all the time, of course, to do special customizations, or to compile/run CLI programs. It can't be beat for speed, if you know what you're doing. Especially on old hardware.)
I can't believe someone who didn't even spell the name of the Distro -- the Distro mentioned in TFSummary -- was moderated up as insightful.
Of course, considering all the grammar errors in TFA, this isn't too surprising... ("Is it they're, their, or there? Fuck it, just use there the whole way through!")
Ubunto Ubunto Ubunto!!!
The interviewer asks some very good questions about the weak areas in Ubuntu-Canonical's business strategy and Shuttleworth has to dodge many questions and hide behind half-truths, handwaving and his usual marketing gobbledygook.
Ubuntu allegedly has a "policy of not doing our own software development, but only packaging what others have developed" -- with the few rare exceptions like the Upstart init system. Ubuntu-Canonical doesn't hire any top developers to do upstream development like some other commercial distros, Red Hat and Novell, do. For this precise reason, the GNOME hacker Jeff Waugh had to leave Ubuntu when he wanted to concentrate on developing GNOME.
Given this background, I'm inclined to believe that Shuttleworth is heavily distorting the reality when he claims that a lot of KDE 4 development is now happening inside of Ubuntu. This is one of the several points where I would have wished the interviewer to be a bit tougher and to push a bit harder in order to dig out the truth behind Shuttleworth's marketing talk. Of course, if Ubuntu-Canonical has indeed changed their policy lately and if they are now hiring KDE developers to do upstream development for KDE 4, then this revelation would have greatly added the news value of the interview. It's unfortunate that the interviewer didn't push this question (and some other questions) any further but, instead, left Shuttleworth's dubious claims open for speculations.
Was just analysing some poetry when I read this topic, I think that Microsoft and 'great applications' is an oxymoron :P
"I could be bought, but Linux couldn't be." - Linus Torvalds
it seems your misspeling of "ubuntu" is no typo since you repeat it over and over.
what a pain in the ass!
Each of those packages has the Ubuntu team's fingerprints on it
remember though those "fingerprints" may be as small as adding a patch for integration with thier propietry launchpad system (and so not much use for anyone else) or other little ubuntu specific tweaks that are of no use to upstream.
note: i'm known as plugwash most places but i screwd up registering that here somehow in the past and now can't register