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Sony Readying for Larger HDD PS3 ?

Posted by Zonk on from the battle-with-the-elite dept.

Bloomberg reports that Sony may be considering a new SKU for the PS3 with a larger hard drive. This follows closely on the heels of the announcement of the Xbox 360 Elite and the 120 gig Xbox HD. No other details are provided, in a story primarily about news of increased profits as PS3 sales continue to rise. " Chief Executive Officer Howard Stringer targets an operating profit margin of 5 percent by March 2008, about double the current margin. Tokyo-based Sony confirmed today that it will only sell a more expensive version of its PlayStation 3 game console in North America, a strategy it adopted for the European market to bolster margins. 'Profit margin will probably exceed 5 percent if Sony doesn't lower the price of PlayStation 3,' Hitoshi Kuriyama, an analyst at Merrill Lynch & Co. wrote in a report dated yesterday. He rates the stock a buy. Shares of Sony gained 28 percent this year, compared with a 0.8 percent advance in the Nikkei 225 Stock Average."

2 of 117 comments (clear)

  1. Enough with the SKU! by Anonymous Coward · · Score: 5, Insightful

    What's with the need to refer to different models as SKU? Do people think it makes them sound hip and informed?

    Even the original article doesn't refer to this new model as an SKU. I'm not in the industry, I don't do marketing, and I don't run a store so please stop using the damn term.

  2. How about spending R&D time/money on games? by coug_ · · Score: 5, Insightful

    I'm sorry, but I don't see why Sony is wasting their time on this. The hardware on the PS3 has *never* been the problem. Every complaint about the PS3 has been related to the games themselves and how there isn't really a single "killer app" for the system.