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HP Stops Selling Printers, Starts Selling Prints
An anonymous reader writes "HP has launched a new line of business printers but there's a big catch — you won't be able to buy one. For the first time in history, the company will make customers purchase printing services, rather than the product itself. At its biggest printer launch since the LaserJet in 1984, HP's new business-class Edgeline printers will only be available through a managed services contract. Pricing will be per page, depending on the quality of the printout. Edgeline technology is said to be so ink-efficient that if HP were to sell these printers, they would never match the money they make from consumables (cartridges etc) now."
So, they're not stopping selling printers, they've just released a new line of contracted/leased service printers. Nice work.
I don't see that HP will stop selling printers. They just won't sell this one. You can still buy other HP printers, though. But the Edgeline does seem like a nice printer, though. $50 says that in 5 years, every office will have one (that they own).
... who says they need Carly Fiornia to make stupid decisions...
There is a war going on for your mind.
"Edgeline technology is said to be so ink-efficient that if HP were to sell these printers, they would never match the money they make from consumables (cartridges etc) now." So they've innovated their way out of their own ability to gouge their customers? My heart bleeds...
Many businesses have been getting printers they way for a long time. The only difference is that this time it's the printer manufacturer that's getting the service contract, and not some third party company. In my opinion, this makes perfect sense. The company who made the product is probably the one most qualified to fix and service it. Granted, you probably won't be able to shop around, because if you want that printer, there's no competition, but you'll still be able to compare with other printer brands.
Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
COMPANY: Our technology is so good we can't even sell it. But of course if you are willing to pay a premium we might consider it....
COSTOMER: Oh, wow. This shit has to be good if they can't sell it. We have to see if HP will sell it to _us_. We'll even offer them to pay extra.
COMPANY: Suckers...!
Reminds of when I went shopping for cars with my uncle in Odessa, Ukraine. This guy was selling used cars. At the end of the lot he had a car covered under a sheet. My uncle asks, what's model you have there. He said "That's not for sale." He then proceeded to tell us how that was a special model blah blah blah. Then my uncle talked him into selling it, payed extra for the 'special' features. Then as we drove away it, the salesman took the sheet and put it on the car right next to it. Seems like HP is doing the same thing here...
HP is allowed to sell their goods any way they wish. That is capitalism at work.
The catch is, so are their competitors.
How long before you see a Lexmark with this exact same technology at work? Do you think they'll go on a services model? Do you think absolutely everyone in the market will? Even the guys in China?
And when someone finally does start selling the same printer technology rather than leasing it, what will HP have to do to keep up?
Weaselmancer
rediculous.
I noticed that the product launch was in China, and that had me thinking...
The chinese are notorious for buying something, reverse engineering it, and within a period of time having a duplicate chinese version for sale. Maybe HP is trying to prevent that from happening?
leasing their 914 instead of selling it was the decision that catapulted them into the Fortune 50. Few offices could afford to buy a 914 (at many thousands), but leasing one for a few hundred, and paying a few extra for those extra prints was fine.
Maybe the problem with the thing is that it takes significant maintenance support. Xerox copiers and printers back in the selenium drum era were leased, because they cost so much and required considerable skilled maintenance. If this new technology has that problem, a lease-only approach at introduction makes sense.
I'd be willing to bet that they have it in mind to avoid the competition to future models that this model represents.
For example, I'd have a quite nice office class networked, duplexing, HP laserjet 4si printer nestled under my desk at home. It's a 200lb beast that keeps on printing. The $100 cartridges last a year. I got it for $200 off ebay and $50 for a service kit. To buy something similar new would cost me $4-$5k. I expect that it will keep going for years.
Just as test equipment manufacturers know about their old scopes, HP knows that one of it's biggest competitors is not other printer manufacturers, but the installed base of high quality, high reliability, maintainable workhorse printers they sold in the past.
Leasing printing services rather than selling printers means they never suffer from this new model surviving 15 years down the road, competing with their new new model.
Evil people are out to get you.
Because most people won't bother to search out the cost per page printed over the life of the printer. They'll see one printer for $599 and one for $1599 and buy the cheap one. It's the same principle as the "Bad security products drive out good security products" story that posted a couple hours ago.
"The legitimate powers of government extend only to such acts as are injurious to others." Thomas Jefferson.
Their calculators have become a laughing stock. The lucky folks who still have a functional 12c from the days of old (early 80s) will enjoy them for decades more to come. I'd sooner use a bag of rocks than a 12c built during/after the Lewis Platt (successor: Carly) regime.
While this announcement is for a business printer, expect this trend to continue. Cheap printers are a commodity, so squeezing pennies out of the market will eventually lead to "virtual printers" or somesuch idiocy. Smart people are willing to pay for quality, someone just needs to offer a quality printer.
HP isn't the company to do it. Not any more.
Yeah, right.
That's news you can use! Thanks Zonk, and thanks for the oh-so-accurate headline. Come on, the only news here is that HP is so late to the game when almost every other big player has offered both options for years.
- None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
That should be "morer dumberer". Sheeshing.
I want a print-out of something so I can mark it up, scribble, etc. If I want the level of quality this thing suggests, I'll take it to a bureau and get it professionally printed and bound.
It also reminds me of an office I worked in back-in-the-day where the copier had an odometer and Xerox charged based on the monthly count; it was cheaper to have a typist re-type the one page or two page document 3 or 4 times. If we needed a lot of copies, which wasn't often, we might take it to the local Kinkos, depending on what we wanted. Xerox eventually canceled the contract because it was more expensive to send a guy to read the meter than what they were billing. Funny thing is, they let us keep the copier.
Xerox has a system that charges businesses per page... It's called their document center, we have one where I work... and you don't own the printers, etc... and you get yelled at by the boss if you print anything in color... Imo, This is really just HP attempting to play catchup. --Ray
http://www.beanleafpress.com
So HP is getting into the market that Canon and Xerox and Lexmark and Toshiba and Kyocera and Sharp and and and are already in? I suppose the interesting deal is that HP would be doing the printer leasing direct from the factory instead of having a local leasing and servicing middleman do it. But it's not like the business model is revolutionary.
Web 2.0 == Giant Blogspam Circle Jerk
Let's go back to the ink efficient days of the DeskJet 400C and fuck these contract based service packages.
Why don't you just buy a laser printer?
I can't believe anyone with a clue is still using ink-based printers, with lasers being the price they are now. You can get a fairly inexpensive Samsung or maybe even an HP laser printer for $100 - 150, sometimes on sale for under 100, and with a full toner cartridge get thousands of pages out of it.
They're so far superior to ink-based printers that I just don't understand why anyone wouldn't use them. The only thing they don't do, or that you have to pay a significant amount extra for, is color. But really, for the occasional color print you can keep one of those more-expensive-than-liquid-gold ink printers around if you really need it. Or pay the $250 or $300 to get a color laser (and probably step up to something that'll do duplexing).
Inkjet printers need to die, as a technology. The only niche market they deserve to keep is for photo printing for the terminally impatient and un-quality-conscious folks who can't or don't want to drive down to their local CVS/WalMart and use a lightjet.
"Ladies and gentlemen, my killbot features Lotus Notes and a machine gun. It is the finest available."
'I'm in IT, and we measure all costs per page, managed or unmanaged. Most people don't even think of cost over the life of the printer, and choose inkjets because they are 1/5 the price of laser, and spend much more over the life of the printer buying ink.'
True but its an artificial increase. Once upon a time I printed 500-2000 page books on my HP deskjet printers. Not one printer died and the cartridge lasted. Now you'd run out of ink if you printed a 200 page book.
Thanks to the excellent Linux support by the HPLIP Project I am faithful to HP, at least for the time being. I am quite impressed that pretty much all features of my all-in-one printer have been working for years, without any major glitches.
I have seen the Windows HP drivers (quite a while ago) and have to say that at the time they were far too intrusive for my liking and I would not have used the HP software under Windows. So I'd buy an HP printer for Linux, but if I were using Windows I'd probably compare lots of makes first and my choice might be different.
You are missing something here. In the 1970s a lot of these companies were newer and therefore not completely used to screwing over the customer quite yet. Unfortunately the way corporations operate is by constantly cutting margins and finding new ways to screw the consumer. The problem is that investors want the company to put out more profits while making the same product with, in some cases, the same marketshare. So if your company is making one thing en masse, and everyone pretty much already has one and is satisfied etc, that's a dry market. No growth. No growth, no investors. No investors in public corporate speak and no money, no money, no company. The end result, companies have to keep cutting margins on old things especially if they have few new products, because they have to turn more and more profits. The model is flawed. Every cost must eventually be cut and that's why all major printer makers now follow this model.
Judges and senates have been bought for gold; Esteem and love were never to be sold.
We need a grammar Schindler, to save the thousands of grammar mistakes here from the horrible persecution and injustice directed towards them.
True confidence comes not from realising you are as good as your peers, but that your peers are as bad as you are.
"Edgeline technology is said to be so ink-efficient that if HP were to sell these printers, they would never match the money they make from consumables (cartridges etc) now."
Got a link for this? I fail to see how an ink-efficient printer would affect their current business model. If anything it would improve their margins. Let's say the edgeline uses 50% less ink than other printers, simply put 50% less ink in the edgeline cartridges and charge the same price for them, problem solved.
I think we're all aware that current pricing structures for printer cartridges is a joke, it has little or no basis in what the cartridges actually cost to manufacture, so it's not like an edgeline printer would be some disruptive force in the marketplace.
Touche.
Since Oskar Schindler saved thousands of Jews by employing them in his factories, the closest analogue would have to be the Slashdot editors, since they give all those grammar mistakes a place to stay.
...the future crusty old bastards are already drinking the Kool-Aid.
Sure, try this site for a news alternative to Slashdot. Mostly, it's is a little more accurate. Mostly.
"But this one goes to 11!"
The OfficeJet 6310 has SEVEN HUNDRED FIFTY MEGABYTES of support software for it. It installs a DOZEN or more drivers on your machine, some of which appear to PORT SCAN the ENTIRE PORT RANGE OVER AND OVER, with others that will peg your CPU at 100%.
Obviously this new line of HP junk has so much crap associated with it that it can't even fit on a DVD, so they have to sell it as a managed service since no ordinary IT user could possibly control this POS.
I can no longer recommend HP to anyone. Buy Epson, folks. HP is done. Put a fork in it.
Richard Steven Hack - This sig is TOO GODDAMN SHORT TO DO ANYTHING USEFUL WITH! MORONS!