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Dell Offers Virtual Saplings For Earth Day

Posted by kdawson on from the virtual-carbon-credits dept.

theodp writes "The expansion of Dell's Plant a Tree for Me program into Second Life has the Silicon Valley Sleuth wondering if this represents a new low in Earth Day marketing tie-ins. You may wonder, too, after reading Dell's invitation to its Earth Day Party at Dell Island in SL ('get your own tree sapling to plant in Second Life!')."

9 of 68 comments (clear)

  1. Call it a "new low" if you will... by kallisti777 · · Score: 3, Insightful

    For Dell's environmental initiatives to make any difference in the real world, people need to get involved. That takes publicity and advertising. I'm sure we're about to get flooded by math majors explaining how each virtual tree required X pounds of fossil fuels to appear on the server, but frankly I don't care. Greenpeace prints their literature on paper, after all.

    If this is really all we have to complain about, the world is already perfect. Kudos to Dell for finding a way to bring attention to their Plant A Tree program.

    (Note: none of that was/is the opinion of my employer).

    --
    Vanya's Law: "In any culture without irony, fart jokes will be the highest form of humor."
    1. Re:Call it a "new low" if you will... by kitzilla · · Score: 3, Informative

      Actually, Dell's environmental initiatives are quite laudable:

      Is Dell the brand for EcoGeeks?
      --
      This is my post. There are many others like it. If you don't like what you read here, go try one of the others.
    2. Re:Call it a "new low" if you will... by chromatic · · Score: 4, Funny

      For Dell's environmental initiatives to make any difference in the real world, people need to get involved. That takes publicity and advertising.

      Wow, that really raised my awareness of the value of raising awareness! I'm nominating your post for the 2007 Awareness awards.

      --
      how to invest, a novice's guide
    3. Re:Call it a "new low" if you will... by asninn · · Score: 4, Insightful

      That's nice, but I fail to see what's so great about this. Unless I'm misunderstanding things, it's the customer that donates the money, right? Dell is just collecting and forwarding it, and while that is certainly nice, it's not really a big deal. Call me back when they actually donate money themselves. (And as for "virtually" eliminating lead in certain components etc... that's nice, too, but again, I fail to see what the big deal is, or how it sets them apart from their competitors.)

      And in any case, "planting" trees on Second Life might not be a new low, but it certainly is pretty stupid - even if you can't or don't want to plant a real tree, it'd make much more sense to tell people "please leave your computer turned off and don't play Second Life today". Yeah, it'd just be a feel-good measure that'd hardly have any real impact, but planting *virtual* trees? Come on. That's such a blatant attempt at commercialisation that I can understand the submitter's sentiments.

      --
      butter the donkey
    4. Re:Call it a "new low" if you will... by zCyl · · Score: 3, Insightful

      For Dell's environmental initiatives to make any difference in the real world, people need to get involved.

      Err, yes. Everyone can get involved with planting virtual trees so they don't have to think about real ones?

      I feel like this completely misses the point of Earth Day, since the focus seems to be on improving a fake environment.
    5. Re:Call it a "new low" if you will... by maxume · · Score: 3, Insightful

      What about Earth Day isn't a feel good measure for consumers? Planting trees and what not is cute, but it isn't going to do anything to mediate poor behavior the other 364 days of the year, except that it 'raises awareness', so I'm not sure attacking a bastard corporation that re-purposed resources that were going to be used anyway(unless you are on crack you won't think that Second Life's servers are working harder because of this) in order to help with the awareness raising makes much sense.

      A much better way to promote preservation of natural environments is to simply give money to the WWF or some other organization that spends their time buying up massive tracts of land. That gives trees a chance to plant themselves for the rest of human civilization.

      --
      Nerd rage is the funniest rage.
  2. Ahh ... by kitzilla · · Score: 4, Funny

    ... I can smell the virtual fresh air already.

    --
    This is my post. There are many others like it. If you don't like what you read here, go try one of the others.
  3. McDonalds has real saplings in MN for free by Rick+Richardson · · Score: 4, Informative

    McDonalds has real saplings in Minnesota for free on Earth Day.

    Did you know that twice as much wood is grown in Minnesota compared to harvesting?

  4. Plant a real tree by rackrent · · Score: 4, Interesting

    Join the National Arbor Day Foundation and they'll send you 10 living saplings for cheap (10-15 bucks).

    Of course, that means that people might have to get outside once in a while.

    --
    --- There is a man in a smiling bag.