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AT&T to Target iPhone to Enterprise
narramissic writes "AT&T is reportedly preparing to market the iPhone to business users and is scurrying to ensure that its backend enterprise billing and support systems will accommodate the device when it ships. Analysts are baffled by the move. In addition to running an OS X-based operating system, which enterprises may be reluctant to adopt, the iPhone is also expected to have a number of shortcomings for business users, including not having a removable battery and not having buttons, which would make it difficult to dial while driving says Gartner's Ken Dulaney. Avi Greengart, principal analyst for mobile devices at Current Analysis, also thinks the iPhone won't be a good option for enterprise customers because enterprises won't be able to write applications for the phone."
I dont think businesses will care what it runs
I think businesses will be concerned with how it integrates with the things they need/do. Will it be able to open Office files? Will it be able to synchronize with Outlook? Does it make phone calls? Will it be able to synchronize contacts and such?
None of those should be beyond the capabilities of the phone... it is all just a matter of what actually is implemented (or implementable with minor work) when the phone is released.
StarTrekPhase2 - The Five Year Mission Continues!
Hum. I thought that you were not supposed to use a cell phone while driving because it distracts you from the more important task at hand which is guiding upwards of several tons of steel safely down the road without killing any one.
Undetectable Steganography? Yep, there's an app fo
Isn't it a little early to write this thing off as a business tool? Does anyone actually have one in their possession? Most of the executives with Crackberries use them for email, so I fail to see where the requirements for entry are real high. If the thing is deemed to be more of a status symbol than a Blackberry, executives will want it and it will be used as a business tool. AT&T might just be trying to keep it from being perceived as a toy, or "for kids". All it has to do is be a good email platform.
:)
That said, I'm skeptical that it will make a good email platform without a real keyboard
W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
Here's an idea...Write a web app!
It's so ingenious, I'm going to patent it. :D
I imagine you'll be able to store files locally and if you can access them thru Safari on the phone, than just do that. If not, write some security and put it on an extranet.
I'm going to preface this by saying I'm not an Apple fanboy by any means and I'm definitely not buying an iPhone.
How did the RAZR succeed? By being a high priced toy to the wealthy at first. How did Blackberry succeed? By being a high priced email toy for business elites. The iPhone really combines both - a sleek design with email, web, and calendar built in. The downside is that it isn't compatible with Outlook.
But, for the low low price of $500, only the elitist of the elite will be able to afford it. And Apple will open it up for development if a large enough enterprise requests it. They want the marketshare and if a Wall Street Bank or Music Studio requests it, they'll do it to add to the cool factor of having those rich famous people carry it around - just like the RAZR and the Blackberry.
1. Take grain of salt.
2. Read Gartner analysis.
3. Consume Ripple as required.
A feeling of having made the same mistake before: Deja Foobar
This is the real reason RIM is releasing Crackberry tools for WinCE and other platforms. They see the real threat, its called "iPhone"
Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
If businesses let employees pick their phones (and this is a choice) then they'll go for this nice phone. Who wouldn't.
Of course AT&T is going to market to the enterprise side.
Apple is going to market to the teenagers and 'trend setters' and in the meantime, AT&T will market to the enterprise side. They don't NEED to market to anywhere else but the enterprise side! Apple's got the rest covered
The implication being that the Blackberry has done so well because of all of the corporate PCs and servers running the Blackberry OS?
It doesn't integrate with Exchange Server, it has a music and movie player, and it can operate as a hard drive. This isn't an "Enterprise" product, this is a consumer product. This should be marketed as a replacement for your phone and your iPod, not as something middle-management uses to interfere with the folks who do the real work.
I'm in the hole of the broadband donut.
"...because enterprises won't be able to write applications for the phone."
It's too bad that companies can't write apps that run on websites.
It's too bad that the iPhone won't be able to browse websites with a fully-functional web browser.
Oh. Wait.
Some companies learn lessons the hard way - by failing. Apple's had a number of large failures, but has managed to learn from those failures and make better things with higher margins.
Most companies in the tech industry can't handle more than one or two failures; they tend to go bankrupt. Those companies that survive product failures tend to try and forget about them instead of learn from them. For example, Microsoft could have learned a lot from Micrsoft Bob, if they so desired. Instead, they buried old Bob in the back and abandoned all attempts to do any radical user interface changes for Windows.
Apple, on the other hand, has a large number of failures to draw from, all of which are extensively documented. Apple also has a large number of successes, most of which probably haven't been documented enough. Why has the iPod really succeeded? Why and how has Mac OS X (and the Mac) been an unstoppable locomotive of progress?
The Enterprise market is smaller than you think, and requires substantial investments with questionable returns. Allowing developers onto your platform incurrs substantial support and infrastructure costs. Enterprise demands also tend to warp your perspective, as large accounts exert greater leverage on the development process than thousands of individuals. They also don't pay retail, and tend to demand substantial up-front and back-end discounts.
Apple has bypassed this in a simple manner, with a simple question: why have your enterprise apps on the phone when you have a live browser connection? If you can get to salesforce.com, google apps, and your custom web-enabled apps, who cares whether you can install a binary or not? In fact, not having to install anything is much better - no management issues. It's the freaking web, already. Everything that's important has been webified. Anything that isn't yet will be in 5 years. Everything that isn't nobody cares about.
The only "enterprise" feature of the iPhone would be the ability to hard-wire it to your corporate network instead of using the public network. That's it. If the iPhone can do that, then the internal IT guys can do the rest.
"...not having buttons, which would make it difficult to dial while driving" I am sure that like the last fellow texting in traffic in front of me, you will be just as capable of endangering life and limb. You should be paying attentiont o the 2 tons of metal you are piloting. seriously. SHUT UP AND DRIVE!
- Minutus cantorum, minutus balorum, minutus carborata descendum pantorum.
Give me the choice of an iPhone and a plain black-and-white nokia bar-of-soap... I'll take the Nokia.
Look at the iPhone's battery life on apple.com.
Apply an adjustment for pre-release optimism.
Apply a reality adjustment - the only way to get listed standby times is to run your tests next to a tower.
You're gonna want two extra chargers, for the car and the office, because that's pitiful battery life even BEFORE you apply those adjustments.
Dunno about the US but I'm almost certain that here in Europe the iPhone will be a big hit among the suits, especially early on when they're a curiousity and too expensive for most consumers. Never mind the features, it'll be a little status symbol and a bit of style you can buy. It's not like corporations have carefully weighed the pros and cons of all available cars and decided that only Mercedes, BMW and Audi have the features that suits need most, yet that's what 99% of them drive. As long as Apple can't bring down the price of the iPhone enough to make it a mass product like the iPod, it needs to target this market which will pay a premium for a prestige product. They would need a bigger range of iPhones then, and make sure the more expensive ones are visually distinguishable, to cater to the whole corporate hierarchy.
I've said it before and I'll say it again: ActiveSync is an essential ingredient for the success of any smartphone device in the Enterprise market (and will eventually be the death knell for RIM). Even Palm has realized this with the addition of ActiveSync support in the Treo 650 and later. ActiveSync support is even more crucial now since Outlook Mobile Access (OMA) is not included in Exchange 2007. Nay-say MS all you want, but Enterprise customers live or die by groupware connectivity, and Exchange is the king of the hill right now.
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