Kodak Challenges HP's Printer Sales Model

Radon360 writes "Kodak has decided to attempt to buck the trend set by HP by offering low cost printers and reasonably priced ink cartridges. Three of their new printers start at $149, with ink cartridges costing $9.99 for a black cartridge and $14.99 for a five color cartridge. To counter, HP has announced a release of lower-priced cartridges, though with less ink and they are still more expensive than Kodak's. It will be a matter of time to see whether Kodak can upset the practice of ink cartridge extortion."

Comments

Will People Still Seek Cheaper Alternatives?

[gbulmash]

I guess if Kodak doesn't underprice the printers, they won't be as hurt by cartridge remanufacturers and cartridge cloners as the outfits that sell printers at a loss, looking to make it up in ink. Still, even at their low prices... everyone loves a bargain. If someone can profitably undercut Kodak on cartridges or DIY refill kits, will they find that they've just changed the tempo of the game rather than changing the game itself?

Re:Will People Still Seek Cheaper Alternatives?

[Marc D.M.]

My only issue with this is that the DIY refills are usually messy and of a lower quality than the original.

I'm looking forward to this as it could pave the way for cheaper photo-printing options.

Re:Will People Still Seek Cheaper Alternatives?

[Kadin2048]

If the price difference between Kodak and the remanufacturers isn't that big, who is going to risk f'ing up their printer prints with garbage remanufactured crap when for a very small bit more they could get guaranteed good OEM ink? I know I wouldn't. It's the huge disparity in pricing right now that drives people to take the risk.

Exactly. Particularly when the printer is $150, and not some $20 piece of garbage that's just a holder for the $40 or $50 cartridge. Nobody cares really about messing up their printer, when you can just get a new one practically for free -- but when the printer is a significant investment, and the replacement cartridges are cheap, who's going to do that? It's penny-wise and pound-foolish at that point to cut corners.

Re:Will People Still Seek Cheaper Alternatives?

[UncleTogie]

It's not like the OEMs have some secret process for making ink.
No more so than Coca-Cola has a secret recipe/process for Coke...

Re:Will People Still Seek Cheaper Alternatives?

[zakezuke]

My Canon has a separate print head that can be replaced.

So does mine.

But... it's a thermal printhead which will burn out. I estimate 10 cartridge changes on your average ip3000+ model based on canon numbers. Reality is much higher, 15 to 20 in my experence.

Epsons are based on micropiezo technology. Printhead life is rated double or tripple that of canon. It is more prone to clog, but a clog is typicaly not a catastrophic condition, it typicaly can be resolved with blue windex.

It's a question whether you want to employ elbow grease, or throw money at the printer to resolve typical print issues.

Let's not neglect the fact that in the case of canon, the printhead is typicaly 2/3 the cost of the printer, where OEM ink is also about 2/3 the cost of the printer. You may want to keep your printer in service, but replacement is not a bad deal.

Their sales will skyrocket

[ZoOnI]

I will be buying a Kodak if the cost of both toner and printers is low as well as a minimum reliability.

Re:Their sales will skyrocket

[Eskarel]

Yes, but that toner cartridge will usually print out several thousand sheets as opposed to the between 200 and 400 you get from an ink jet, assuming you use it often enough not to get drying or clogging. $100 for 2000 sheets is a hell of a lot better than $30 for 200. Especially when it doesn't dry out or have to get tossed because you haven't printed for two weeks.

Expensive!

[wwpublishing]

Is it me or does a $15 cartridge sounds expensive. I mean, like you go to a copying a store, and copies are like .03 each. $15 = like 450 pages. One of their ink cartridges can't even print that.

Re:Expensive!

[Grishnakh]

Yep, it's a rip-off. Comparing apples to apples, the B/W cartridge is $10. For three times that, I can buy a new toner cartridge for my HP laser printer which will print at least 5,000 pages. I'm sure these Kodak cartridges won't last for 1666 pages.

Plus, toner cartridges don't have to worry about drying out with too little use, like inkjet cartridges do.

The simple fact is that inkjet printing is just a bad idea, no matter what the costs are. It can't compete in any way with laser printing technology, except by using marketing to take advantage of peoples' stupidity and shortsightedness.

About time!

[Jerry Rivers]

Hurray for Kodak! It appears to be attempting to turn things around and be competitive again after years of lacklustre performance and seemingly rudderless operation. The acquisition of Creo put them in a good position in the prepress workflow biz, and now with this announcement maybe we'll have a reason to buy Kodak again at the consumer level. I look forward to trying one of their printers.

Vote with your wallet people.....

[budword]

Kodak here I come. I'm tired of large corparations taking advantage of the flock because we ACT like sheep. Put HP printers out of business until they get the message. I believe I read (maybe here) that HP printer cartriges had a chip on them that would report to the computer that they were out of ink, when in fact they were not, to get you to buy another over priced cartrige. Hurt them where it counts, or they will never change. I've been buying canon printers, and canon ink (rather than slightly cheaper 3rd party ink) to try to reward them for not gouging me on the ink. I'll look into kodak next time I need a printer. Now if they have native linux drivers, Kodak would be a done deal. They won't change until we hurt them where it counts. Next time you buy a none HP printer, email them to tell them why you won't buy their stuff anymore. http://www.shopping.hp.com/webapp/shopping/feedbac k.do;jsessionid=GxCTB6m1p2fJcoG63U7U0P1YV8VQVD3QNP 177At6udUrxCMjeG6K!711870732

Re:It is not extortion

[iCEBaLM]

I'm pretty sure he was talking about the ink cartridges, not the printer.

HP releases ink cartridge page yield using ISO standard pages at http://www.hp.com/pageyield

Re:Kodak? Printers?

[Jerry Rivers]

Kodak has been in the printer business for a long, long time. Though mostly at the enterprise level as far as I know. I remember seeing Kodak-branded laser printers in the 90s.

Why shouldn't they get into new business? Are they supposed to just close up shop because film is dead? And they are nowhere near a "last gasp." Kodak's a big company with many assets. Though they have slumped badly in the last seven years they still rake in $13.5B in sales.

Re:Photo printer copier scanner not a printer

[NETHED]

Thanks for driving the costs up for everyone. A warranty is just that, its not a end-of-life replacement program. I would chide you further, but I know I'll get modded to oblivion anyway.