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Google's Stomach Pangs - Adjusting to DoubleClick

An anonymous reader writes "C|Net is reporting on some trouble Google is having integrating DoubleClick into their family of products. External problems, like antitrust allegations and privacy concerns, are bad enough. The worst problems might come from within, though, as a division within DoubleClick was essentially created to game the very systems the Google search engine is founded on. '"Google is treading in dangerous waters right now," writes Ross Dunn of WebProNews.com. Google's search results "are supposed to be unbiased and highly relevant," but with Performics, "Google is put into the conflicted position of trying to generate profits by providing result-oriented organic ranking services for its own unbiased organic search results." The worry, in other words, is that Google's search results could be compromised by operating a division with an interest in skewing those results in favor of clients.' The article goes on to say how this Performics division is likely to be sold off to make sure everything stays above board."

4 of 98 comments (clear)

  1. Re:Sold off. Brilliant! by larry+bagina · · Score: 3, Informative

    companies often sell off products after a merger/acquisistion to keep the FTC happy.

    --
    Do you even lift?

    These aren't the 'roids you're looking for.

  2. Story has been copied, and badly. by Animats · · Score: 3, Informative
    Compare The New York Times version of this story with the CNet version of this story. They're quite different.

    The CNet version looks like it was picked up by a runaway screen scraper, which sucked up two following articles. Then some paragraphs were duplicated. Lame.

  3. Re:Google is all about your data by General+Wesc · · Score: 2, Informative

    Oh, well, never mind then. That only leaves images, iframes, and other embedded crap. Nothing like that here on Slashdot.

  4. Re:Why so shocked now...? by pavera · · Score: 2, Informative

    you're full of it. Google never accepted money for higher rankings. You could pay to get in the "sponsored links" section. Google in the early days was started based on the idea that you couldn't "buy" popularity, but had to earn it. One of their main differentiators in the early days was exactly this. When Yahoo, Alta Vista, et al were polluting their links with paid ads, Google wouldn't.

    I had mod points yesterday, I would have modded you down... but I'll reply instead