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PS3 Price Cut To Follow End of Blu-ray Laser Shortage?

Via Ars Technica's Opposable Thumbs blog, a DigiTimes article reports that the shortage of Blue-ray lasers is ending. Back in April Sony Shiroishi Semiconductor, a maker of the blu-violet laser diodes needed to make the PlayStation 3, ramped up production to fully meet the needs of production for Sony's new console. As a result of more readily available components, the article theorizes that a price cut may be possible sometime later this year. "Until now, the question has been: how could Sony afford it? If the Blu-ray supply chain is indeed poised to pump out Blu-ray PUHs, perhaps this is the first major step to seeing $50 to $100 shaved off the cost of the console. Would $100 off the cost of the PS3 bring in more buyers? I don't think this can even be considered a serious question. With few exceptions, and leaving aside a handful of loyal fanboys, the PS3's biggest problem is its price. We look for a Sony price cut later this year if sales stay ho-hum."

8 of 147 comments (clear)

  1. I think it will part of a redesign by tkrotchko · · Score: 3, Insightful

    I think the prices will come down, but the U.S. version will probably omit the PS2 hardware emulation chip and go with the same emulation as the European chip.

    The point is, the price will drop, but it won't be just due to a blue diode prices.

    The big thing right now is the games. However, to be fair, Spring/Summer has always been a slow time for new game releases.

    --
    You were mistaken. Which is odd, since memory shouldn't be a problem for you
  2. Think like a business... by Stupidfat · · Score: 3, Interesting

    People need to think like a business to understand Sony's pricing. Sony built a machine that is a game console, a Blu-ray player, DVD player, computer (with a far more powerful processor than most people's home computers), music player, communications/chat server, web browser and much more. It does all this but is nearly silent. It does a lot for the price and it has plenty of room to be extended in the future. People complain about the fact that there are no games because developers haven't figured out the best way to code for the cell processor--shouldn't that be a good sign that the console has a future and won't become obsolete by year end?

    Sony also backs the player as a quality company--the chances of a system failure are low because Sony makes quality equipment. They are selling a brand, not just a device. That is worth a certain amount of money.

    Price is not everything, believe it or not, when you are selling something. People pay for brand, quality, and the knowledge that if they buy from you they are getting a valuable product. I might save a couple of hundred bucks on a different console, but does that console match the specs I desire and does the brand support the product?

    Sony is selling below production costs--what more could people want? If I sold my products under what I paid for them my company would fold within a few months. Sony is counting on long-term profit from game licensing, peripherals, and Playstation Store purchases, all of which are the consumers choice to buy or not to buy.

    Quit complaining about price--the reason you complain is that you want one badly but don't have the cash to pony up and buy the device. The price is what the price is. Either you buy it or you don't. Do what I did--accept that you want the device, check your budget, save up (it took me eight months of small odd job income), buy it and enjoy the device. I've found that straight out of the box and with an internet connection the thing is a blast for my wife and I and my two children (3 and 5 years old). I also bought Oblivion and am totally sucked in. I'm looking forward to the games and functionality to come.

    1. Re:Think like a business... by MBGMorden · · Score: 4, Insightful

      If that's how a business is thinking they risk not being a business for much longer.

      Instead, the business has to think like a consumer.

      Yeah, Sony built a machine that is a game console, Blu-ray player, DVD player, computer, music player, etc, etc.

      You know what? Nobody really cares about anything but the game console part, and MAYBE the Blu-ray player. Even the Blu-ray part will only be college kids and real savers who want the latest greatest movie format but don't have the cash or desire for a "proper" player (take note for example: aside from the group I just mentioned, almost ANYONE who has a PS2, also has a standalone DVD player in the same cabinet).

      As such, we're not gonna bow down and thank generous Sony for their wonderful gizmo which costs a fortune. Instead, we simply don't buy it. Sony getting stuck with all these things isn't good for that business, and they certainly better have a better plan than whining "but it washes dishes too!" to try and entice people to buy it.

      --
      "People who think they know everything are very annoying to those of us who do."-Mark Twain
    2. Re:Think like a business... by Churla · · Score: 4, Insightful

      The crux of your argument seems to be that the value of the console isn't realized because developers have not "figured out how" to get the maximum our of the cell architecture. There's a problem with this.

      The continued popularity of the 360, coupled with the surprise success of the Wii has made many game designers rethink what console they're developing for. Look at the sudden increase in Wii titles in the pipe.

      Also, by the time they "figure it out" there will be newer products out. Do you think there won't be an upgrade to the 360? Do you think Nintendo plans on never making another console upgrade?

      Sony put all their eggs in the "look at this fantastic new technology and pay for it now on the promise that uses will be made for it later" basket. They should have taken a few eggs into the "have some killer apps ready for it on release day". And this doesn't start to address the fact that whereas you're a hardcore who will pay for the console if it can't find a mass market it won't have legs in the long run.

      If the most innovative technology with the best capacity won the fight we'd all be using RISC driven Mac's right now.

      --
      I'm a fiscal conservative, it's a pity we don't have a political party anymore
  3. Meh by teflaime · · Score: 3, Insightful

    Sony still hasn't demonstrated a good reason for me to buy a PS3 when the only console games I want to play are Guitar Hero and Guitar Hero 2, both of which I can play on a significantly cheaper PS2.

  4. Re:How much do these things cost? by LordVader717 · · Score: 3, Informative

    YES

    (The first two are blue, the wavelength is 405 nm. The rest are red)

  5. Re:Not convinced this means a price cut by elrous0 · · Score: 3, Insightful

    The only reason I think they'll be able to justify a price cut is if they start racking it in via game sales

    It might help if they HAD some games.

    --
    SJW: Someone who has run out of real oppression, and has to fake it.
  6. Re:This is just stupid by _xeno_ · · Score: 4, Insightful

    I'm sick and tired of hearing this story repeat itself over and over. It goes something like this:

    I can't afford a PS3, therefore nobody can afford the PS3 and since I see them on the shelves, nobody must be buying them.

    I don't think it's so much "can't afford" as "don't value the PS3 at the current price." I can afford a PS3 (well, could have afforded a PS3 until I had to spend $1000 to repair my car, but you get the point), I'm just not willing to spend $600 on one. It's not worth $600 to me, and I get the impression that it's not worth $600 to a lot of other people.

    What I can afford and what I'm willing to spend are two completely different things. If I were willing to set aside the money, I could already have bought a PS3. Instead I spent the money on other things that I find more worthwhile (such as car repairs, but also a new digital camera and a Wii).

    Now I'm not saying that I'll never buy a PS3 - I expect I will, eventually. I just don't plan on spending $600 for it. If it comes down in price to $300 I'd be much more willing to try and buy one.

    Really, though, it all comes down to games. The Wii is backwards compatible with the Gamecube, and since I skipped the Gamecube, I'm planning on using the Wii to play some of the Gamecube games I missed. Since I already own a PS2, the PS3's backwards compatibility isn't much of a draw for me. All this adds up to different personal valuations for the consoles. The Wii is more valuable to me than the PS3 is. Therefore, the $300 I spent on the Wii (plus game) is a better value, to me, than $600 for a PS3.

    It's not that people can't afford the PS3, it's that people simply don't think it's worth $600.

    --
    You are in a maze of twisty little relative jumps, all alike.