Long Range Eye Tracking for Advertisers

holy_calamity writes "A Canadian firm has launched a device that can track the gaze of multiple people from up to 10 metres away. Originally developed at Queen's University, Ontario, they hope to sell it to advertisers to allow them to monitor how many people look at their ads. Admittedly they are trying more benign stuff too like better hearing aids, but I doubt that will make up for movie posters that make a song and dance whenever you glance their way."

Comments

Privacy

[ZDRuX]

I hope some privacy groups outlaw this. I understand that being in public means you're open to any prying eyes about how you're dressed, which direction you're heading in or even the things to say to other people in the open. But tracking eye movement? I`m not sure if that feels "ok" with me... It's common understanding that even in public your "thoughts" are private and your own.. wouldn't it also apply to what your mind decides to look at?..

If I decide to sneak a peak at an ad that shows a gay couple.. or shows an ad on how to deal with drug addiction.. will I be labeled as a gay drug addict to that/those companies?

Maybe I should take off my tin foil hat for a bit and get some fresh air.. hopefully I`m just over reacting.

Better uses

[bender647]

I'd rather see this technology used to track my focus on the desktop.